Are you using a Sales or a Marketing Message?

Your marketing message is a crucial component in reaching your target customer.  The first thing to do, however, is to identify all customer benefits because this will in-turn generate interest.

Marketing Messages and Sales Messages

STEP #1 How to Target Your Market By Answering 3 Questions.

Copy-Boarding is an exercise in benefit clarification. Copy-Boarding consequently flips sales-objections into benefits.

Marketing Message - Copy BoardingThis can easily be done with a simple exercise and if you are reading this, you are in luck; sign up here for a complimentary coaching session on copy-boarding.

So Are You Using a Sales or Marketing Message?

First of all, what are your tactics?

  • “Tactics are the actions you take to implement your strategy. Think about these carefully so you can determine what response you’re trying to generate from your target audience. For example, you might want them to:
     – Go to your website to get more information.
     – Fill out an online survey.
  •  – Call to speak with a salesperson.
  •  – Request that a salesperson call them.
     – Attend a free webinar.
     – Download a free white paper.
     – Call for more information.
     – Agree to a sales meeting or presentation.
     – Attend a free seminar or workshop.
     – Request a free product demo.
     – Take a 30-day free trial of the product.
     – Refer your services to others in your target market.
     – Become an affiliate and sell your products and services.
     – Buy the product with a credit card.”
    Excerpt is from Robert W. Bly’s book The Marketing Plan Handbook.

Marketing Message DartsMarketing messages are different because of the approach you deliver to the prospect.

Most noteworthy in sales vs. marketing messages — while both are aimed at increasing revenue — most don’t realize the difference between the two. This is mostly because most small organizations have too few employees to separate the two.

Marketing is the lead-up and into benefits for the prospective buyer; how it will affect them after they buy and start using. Sales simply is the offer; the guarantee; the close of the deal.

And regardless of the size of an organization, an alignment to your messaging must have continuity through sales and into the aftersale (or customer service). This is where Social Media is a crucial component to your strategy and effort-mix.

Are you still wondering about the effectiveness of your Marketing Message?

Seems like, maybe, take you should this quick 1-question-quiz.

? Select your answer for whether or not you are happy with the online "marketing copy" you are using.Question #1: Are You Using a Sales or Marketing Message?

We should talk... Call 1-888-502-3523 or contact me here.

3 End-Of-Summer Marketing Tips

Modern Marketing Tips That Are Easy For You To Embrace!

Here are 3 Marketing Tips to help keep you going through the fall. Surely this won’t be the only marketing tips posted on the web, however, these are tips written from experience — not to mention that they are good reminders for all.

If you are interested in hearing more of these tips, enter your email address to subscribe to this blog and receive notifications of new posts by email.

Marketing Tip #1 —Slow and Steady Wins The RaceMarketing Tips - Slow and Steady

The concept of continuous innovation isn’t just a scientific marketing method, it’s a time-tested business philosophy. This methodology has built some of the world’s great companies, like Toyota and Google.  They are proving to be a critical component of what differentiates winners from losers in Silicon Valley and beyond.

Marketing Tip #2  — Mind Your P’sMarketing Tips - The 4 P's of Marketing

It’s about the importance of ALL P’s, particularly “Product” – it is one of the most important lessons that many marketers have ignored for the past 10-15 years. Unfortunately, many marketers have often thought of themselves as being in the ‘Advertising business’.

Now more than ever, successful and sustainable businesses are built by clearly presenting the Product, Price, Place, and Promotion of their brands.

#3 — Seek And Ye Shall Find FindMarketing Tips - getting The Results

This is a good reminder that it’s all about the results. This has been the underpinning of the scientific marketing method for 150+ years. It is what the modern marketing world has come to really appreciate in the past 5-years.

Learn more about the marketing in today’ business world…

I recommend also searching for  Entrepreneur Magazine Online and Forbs Magazine Online articles.

Marketing Trends of 2017 and 2018… Are You Up To Speed?

Here Are The Top-5 Marketing Trends That Are Hot in 2017 & 2018

Regarding marketing trends, it is surely a unique time in business marketing. What is hot in marketing is the people and technology that help cut through the din of message noise that we are all plagued with.

1 – Marketing Trends — Increased focus on customer experience.

Whatever you decide to call it — UX or CX — this aspect will be a ‘make-or-break’ component of your vision’s success. You can’t make promises your business cannot keep and this factor will become increasingly important as the global market continues to grow.

The average user will be focused on themselves more than ever before — which is saying something — and video will be the big influencer in the visual side.

Marketing Trends - The Facts

Learn from the experts about the current marketing trends

“Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot

 – Video is projected to claim more than 80% of all web traffic by 2019.

 – Adding a video to marketing emails can boost click-through rates by 200-300%.

 – Embedding videos in landing pages can increase conversion rates by 80%.

 – 90% of customers report that product videos help them make purchasing decisions.

 – According to YouTube, mobile video consumption grows by 100% every year.

 – 64% of customers are more likely to buy a product online after watching a video about it.

 – 87% of online marketers are currently using video content in their digital marketing strategies.

 – A third of all the time people spend online is dedicated to watching videos.

 – Video ads now account for more than 35% of all ad spending online.

 – 59% of company decision makers would rather watch a video than read an article or blog post.

 – Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.” ~ Forbes Online

2 – Marketing Trends – Engaged and effective measuring of data

If you are in almost any marketing position you will recognize the value of data collection. It drives many decisions in the business world and how it markets to its audience.

Today, both the sources and volume of data collected have exploded. We define “big data” as a capability that allows companies to extract value — and make sense — from large amounts of purposefully collected data design to deliver a more personal experience. But does it really do that?

Marketing Trends - The Success Cycle

3 – Marketing Trends – Lean on the new marketing lieutenants: marketing technologists and data scientists.

So how does all this affect my world, you ask?  Well, for the most part, you will never know it is happening until you venture onto a site that displays advertisements. You will then be faced with ads that serve your interests… coincidence? No, not in the least!

In today’s marketing world, the power and knowledge often lie with the person with the best data access and deepest understanding of that information. As such, all marketing departments should have a data scientist. Data scientists are the equivalent of the traditional ‘senior’ department head.

Marketing Trends - Data Scientist

 4 – Marketing Trends – Personalized everything is no longer ‘coming’, it is here!

Have you ever clicked on a link and then 5 minutes later you are getting ads that represent your clicking and URL behaviour? I would not be surprised by that as almost every behaviour online is now tracked. Not by some nefarious as originally projected, but by entities that resell the value proposition of understanding your customer.

But really, can you understand it all? I say “not easily” and the experts agree.

SOURCE: Kissmetricsthe big data problem

The issue with big data: too much, too slow, too complicated

5 – Marketing Trends – Better video content…and more of it.

As mentioned above, a video is currently being used by 87% of marketers today. But that does not speak to the quality of relevant feed of that video.

I speak of this often regarding the right timing on your messaging — and while video can be used earlier and earlier in the marketing funnel/sales cycle — relevance is going to be key in capturing interest.

I encourage you to download this PDF that shows the relevant timing of your messages.