“Sell yourself” is such a ubiquitous term. Even as I say it, at least one of you is saying: “I don’t get it.”.
That is because I believe that the ‘end goal’ is selling, not selling yourself.
The approach on how to sell yourself should be more marketing methodology than in the sales methodology in the development. To successfully sell yourself, you’ll need to do these Top-4 things:
Know your “brand”;
Be a storyteller;
Know your audience; and
Show don’t tell.
As I covered in my “The Power Of Why” blog post, a huge part of inspiring others to take action, is to clearly state ‘why’ you do what you do. Within that, you must first know yourself i.e. what drives you, what gets you up in the morning.
Someone who exemplifies this is Alan L. Sklover. He writes a weekly blog about employer and employee legal issues — and this quote was offered to Alan by one of his followers and he shared it.:
“Want a new client or customer? First, you must “sell” the value of your product or service to them. Want a raise or promotion? First, you must “sell” your value to your employer. Want a new job? First, you must “sell” yourself to the new employer. An effort is the “horse” that pulls the “cart” of opportunity. Always been that way; always will be. It’s a challenge if you accept it; a continual disappointment if you don’t.” ~ Patrice of Santa Rosa, New Mexico
So how do YOU start the process of how to “sell yourself”?
Here Are The Top-5 Marketing Trends That Are Hot in 2017 & 2018
Regarding marketing trends, it is surely a unique time in business marketing. What is hot in marketing is the people and technology that help cut through the din of message noise that we are all plagued with.
1 – Marketing Trends — Increased focus on customer experience.
Whatever you decide to call it — UX or CX — this aspect will be a ‘make-or-break’ component of your vision’s success. You can’t make promises your business cannot keep and this factor will become increasingly important as the global market continues to grow.
The average user will be focused on themselves more than ever before — which is saying something — and video will be the big influencer in the visual side.
Learn from the experts about the current marketing trends
“Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:
2 – Marketing Trends – Engaged and effective measuring of data
If you are in almost any marketing position you will recognize the value of data collection. It drives many decisions in the business world and how it markets to its audience.
Today, both the sources and volume of data collected have exploded. We define “big data” as a capability that allows companies to extract value — and make sense — from large amounts of purposefully collected data design to deliver a more personal experience. But does it really do that?
3 – Marketing Trends – Lean on the new marketing lieutenants: marketing technologists and data scientists.
So how does all this affect my world, you ask? Well, for the most part, you will never know it is happening until you venture onto a site that displays advertisements. You will then be faced with ads that serve your interests… coincidence? No, not in the least!
In today’s marketing world, the power and knowledge often lie with the person with the best data access and deepest understanding of that information. As such, all marketing departments should have a data scientist. Data scientists are the equivalent of the traditional ‘senior’ department head.
4 – Marketing Trends – Personalized everything is no longer ‘coming’, it is here!
Have you ever clicked on a link and then 5 minutes later you are getting ads that represent your clicking and URL behaviour? I would not be surprised by that as almost every behaviour online is now tracked. Not by some nefarious as originally projected, but by entities that resell the value proposition of understanding your customer.
But really, can you understand it all? I say “not easily” and the experts agree.
SOURCE: Kissmetrics
The issue with big data: too much, too slow, too complicated
5 – Marketing Trends – Better video content…and more of it.
As mentioned above, a video is currently being used by 87% of marketers today. But that does not speak to the quality of relevant feed of that video.
I speak of this often regarding the right timing on your messaging — and while video can be used earlier and earlier in the marketing funnel/sales cycle — relevance is going to be key in capturing interest.
I encourage you to download this PDF that shows the relevant timing of your messages.
As I covered in my “The Power Of Why” blog post, a huge part of inspiring others to take action, is to clearly state ‘why’ you do what you do. Within that, you must first know yourself i.e. what drives you, what gets you up in the morning.
