{"id":183,"date":"2017-06-01T18:33:20","date_gmt":"2017-06-01T18:33:20","guid":{"rendered":"http:\/\/dickinsonent.com\/cortex\/?page_id=183"},"modified":"2019-12-03T13:33:57","modified_gmt":"2019-12-03T21:33:57","slug":"conversion-marketing","status":"publish","type":"page","link":"https:\/\/dickinsonent.com\/cortex\/conversion-marketing\/","title":{"rendered":"Conversion Marketing"},"content":{"rendered":"<p>Cortex Marketing specializes in &#8220;Conversion Marketing&#8221; development and provides coaching and services to businesses with the ultimate goal of creating a lift in new business engagement. We do this by working with our clients to develop the message(s) delivered to your intended target market.<\/p>\n<p>As I guide you through this very deep and continually developing field, I look deep into your campaigns (e.g. through email, within their website, and via online media and guide my clients to further understanding the multiple aspects of a strong Conversion Marketing message and its processes.<\/p>\n<h4><a href=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/conversion-architechture.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-185 size-medium\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/conversion-architechture-300x191.jpg?resize=300%2C191\" alt=\"Conversion Marketing Architecture\" width=\"300\" height=\"191\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/conversion-architechture.jpg?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/conversion-architechture.jpg?w=550&amp;ssl=1 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>It is not rocket science, but it is scientific.<\/h4>\n<p>There are many marketing agencies that can build you a strategy and a campaign plan, Cortex Marketing is unique in that we examine your business, use your existing or newly developed plan, and then deliver actionable messages and operational tools that you can use to drive engagement.<\/p>\n<p>This engagement process is called\u00a0Conversion Marketing, it is based on science, and it will deliver more qualified leads to your business.<\/p>\n<h4>The Strategy of Conversion Marketing is this:<\/h4>\n<ul>\n<li><em><strong>THE PROBLEM:<\/strong><\/em> You&#8217;ve set up your online business, and your website is experiencing increased traffic. People are finding your website easily enough, but not sticking around long enough to purchase anything; it&#8217;s like you have a sales floor full of window shoppers.<\/li>\n<li><em><strong>THE SOLUTION: <\/strong><\/em>So What\u2019s wrong? It may well be that your external advertising is good, and your search engine optimization is good. Perhaps what you\u2019re lacking is &#8220;engaging content&#8221;. This is where &#8216;conversion marketing&#8217; comes into play.<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/cortex-inbound-marketing-funnel.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-186 size-full\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/cortex-inbound-marketing-funnel.jpg?resize=297%2C288\" alt=\"Cortex Conversion Marketing Funnel\" width=\"297\" height=\"288\" \/><\/a>Conversion Marketing<\/strong> refers to tactics that encourage visitors to your website (or other online property), to take a specific action, \u201cconverting\u201d a person browsing your website \u2014 further down the funnel \u2014 eventually turning them into a buyer of your product or service.<\/p>\n<p>I look forward to discussing your Digital Marketing Strategy with you.<\/p>\n<p><a title=\"Start today by scheduling a cost-free discovery meeting.\" href=\"https:\/\/calendly.com\/dickinsonent\/discovery-call\/\"><strong>Start today by scheduling a cost-free discovery meeting.<\/strong> <\/a>This meeting is presented at no cost to you and is intended to inspire an open conversation about your business and your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cortex Marketing specializes in &#8220;Conversion Marketing&#8221; development and provides coaching and services to businesses with the ultimate goal of creating a lift in new business engagement. We do this by working with our clients to develop the message(s) delivered to your intended target market. As I guide you through this very deep and continually developing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/conversion-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Conversion Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-183","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Cortex - Conversion Marketing Development and Coaching<\/title>\n<meta name=\"description\" content=\"Cortex Marketing provides conversion marketing development &amp; coaching to small and medium businesses, to the deliver the right message, at the right time\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/conversion-marketing\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"About Cortex - 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