{"id":1093,"date":"2019-11-13T13:29:10","date_gmt":"2019-11-13T21:29:10","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=1093"},"modified":"2019-11-14T22:52:25","modified_gmt":"2019-11-15T06:52:25","slug":"how-digital-marketing-trends-can-help-your-business","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/how-digital-marketing-trends-can-help-your-business\/","title":{"rendered":"How Digital Marketing Trends Can Help Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are looking for a way to scale up your marketing to have an edge, digital marketing trends help you understand what you don\u2019t want to leave out of some digital marketing tactics. As more consumers continue to make their journeys online to make purchases, knowing how best to utilize the digital marketing strategies available could prove to be most potent at making the best out of the growing digital marketing opportunity. According to the folks at Serpwatch, <a href=\"https:\/\/serpwatch.io\/blog\/digital-marketing-trends\/\">48% of consumers<\/a> start their mobile research with a search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further highlight the rate of adoption of digital marketing trends, 64% of consumers say that watching a marketing video has influenced their purchase decision in the last month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main goal in digital marketing trends is basically a particular form of user action which could be to register on your website or buy a product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, owning a small business limits your reach to the area in which the business exists and those who become acquainted with the brand via word of mouth. Exploring digital marketing trends, on the other hand, increases reach. Companies that blog receive 97% more links to their website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing trends can offer your business some benefits. Here are some of them.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Monitoring of efforts<\/b><span style=\"font-weight: 400;\">: When carrying out digital marketing, you are able to track your efforts to find out exactly how effective your campaigns are across all media from the very moment a user visits your website, down to when they leave, and even further. By tracking your digital marketing campaigns, you get to see which trends are working and which are not so that you can tailor your campaigns to greater success. This is a clear plus over offline advertising media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Increase revenue: <\/b><span style=\"font-weight: 400;\">Within a few months or weeks, it is okay to say that your revenue would increase. However, you must consider every factor so that you stay right on track.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Have a level playing ground:<\/b><span style=\"font-weight: 400;\"> Often, it is difficult for small businesses to compete with their bigger counterparts. Digital marketing eliminates this barrier and places your business in a position to compete online, both nationally and internationally.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Target your ideal prospects<\/b><span style=\"font-weight: 400;\">: With digital marketing trends, you can be sure that the right prospects are viewing your content. SEO offers you the opportunity to reach prospects who are searching the web for content related to your business. Digital marketing trends allow you to target consumers who are likely to be interested in your content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cost-effectiveness: <\/b><span style=\"font-weight: 400;\">Another plus for digital marketing trends is that they provide an inexpensive marketing stretch that can be adopted by any start-up or existing business. Here, companies of all sizes can take up affordable options for marketing and advertising their businesses. This can often result in a higher return on investment.<\/span><\/li>\n<\/ol>\n<p><b>Final note<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing trends presents itself as essential requirements for any business that wants to do very well for itself. If you are not taking advantage of the myriad of opportunities presented by digital marketing trends, you are cheating yourself out of the chance to grow your business online.<\/span><\/p>\n<p><a href=\"https:\/\/serpwatch.io\/blog\/digital-marketing-trends\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/serpwatch.io\/wp-content\/uploads\/2019\/01\/7-trends-2811-1.jpg?w=525&#038;ssl=1\" alt=\"7 Trends You Must Know For a Successful Digital Marketing Campaign\" border=\"0\" \/><\/a><\/p>\n<hr \/>\n<p>Bottom line, digital marketing trends help you focus on a successful online presence, however, the first steps to good SEO, is having a conversation. <a href=\"https:\/\/dickinsonent.com\/cortex\/conversation\/\">Contact us today<\/a> to discover how your business could do better online. Phone chats are always free at 1-888-502-3523 or <a href=\"https:\/\/dickinsonent.com\/cortex\/book-some-time\/\">set up a meeting<\/a> via our online calendar.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/josh-wardini-54604442\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1112\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/11\/Josh_Wardini.jpeg?resize=150%2C150&#038;ssl=1\" alt=\"Josh Wardini Skydiving\" width=\"150\" height=\"150\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/11\/Josh_Wardini.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/11\/Josh_Wardini.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/11\/Josh_Wardini.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/11\/Josh_Wardini.jpeg?resize=250%2C250&amp;ssl=1 250w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/11\/Josh_Wardini.jpeg?w=337&amp;ssl=1 337w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>If you would like to support the author of this blog, you can visit Josh Wardini on his <a href=\"https:\/\/www.linkedin.com\/in\/josh-wardini-54604442\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn page<\/a>, or <a href=\"https:\/\/wardini.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">visit his site<\/a>. Josh is a long-time digital marketer with a focus on SEO. A Python enthusiast scratching the surface of deep learning, machine learning and narrow AI.\u00a0 Based in Portland, Oregon 3 months per year, inspired by Anthony Bourdain to stay in transit the remainder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are looking for a way to scale up your marketing to have an edge, digital marketing trends help you understand what you don\u2019t want to leave out of some digital marketing tactics. As more consumers continue to make their journeys online to make purchases, knowing how best to utilize the digital marketing strategies &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/how-digital-marketing-trends-can-help-your-business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Digital Marketing Trends Can Help Your Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[74,128],"tags":[],"class_list":["post-1093","post","type-post","status-publish","format-standard","hentry","category-marketing-trends","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Digital Marketing Trends Can Help Your Business &#8211; Cortex Marketing<\/title>\n<meta name=\"description\" content=\"How Digital Marketing Trends Help Your Business. Digital Marketing trends are now emerging as more consumers make their journeys online to make purchases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/how-digital-marketing-trends-can-help-your-business\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Digital Marketing Trends Can Help Your Business &#8211; Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"How Digital Marketing Trends Help Your Business. 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