{"id":1125,"date":"2019-11-21T15:23:12","date_gmt":"2019-11-21T23:23:12","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=1125"},"modified":"2019-11-22T09:52:01","modified_gmt":"2019-11-22T17:52:01","slug":"top-5-seo-mistakes-according-to-yoast","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/top-5-seo-mistakes-according-to-yoast\/","title":{"rendered":"Top 5 SEO Mistakes \u2014 According To Yoast"},"content":{"rendered":"

\"CopywritingOverall, this Top 5 SEO Mistakes post by Melina Reintjens<\/a>, of Yoast SEO, is great on several levels. It not only covers crucial SEO points that are often missed by web-content copywriters, but it also covers the pushing of your message from the perspective & verbiage of the recipient\/target \u2014 and that is deep inside my wheelhouse!!<\/p>\n

\n

See Other SEO Posts and Articles<\/a><\/p>\n

\n

Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you\u2019ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you\u2019re writing SEO copy? Let\u2019s have a look at five mistakes to avoid!<\/p>\n

Are you struggling with more aspects of SEO copywriting? Don\u2019t worry! We can teach you to master all facets, so you\u2019ll know how to write awesome copy that ranks. Take a look at our\u00a0SEO copywriting training<\/a>\u00a0and try the free trial lessons!<\/em><\/p>\n

Top 5 SEO Mistakes #1. Not starting with keyword research<\/h2>\n

SEO copywriting always starts with\u00a0keyword research<\/a>. Now, it may be tempting to skip this time-consuming task and just wing it, but that can seriously harm your chances to rank! You can write tons of awesome content, but if it\u2019s not optimized to rank for realistic search terms that people actually use, it won\u2019t help you one bit. So, always take some time to think about the terms you want to be found for. Take keyword research seriously, it\u2019ll definitely pay off.<\/p>\n

Top 5 SEO Mistakes #2. Forgetting about search intent<\/h2>\n

Before you start writing, as you\u2019re doing your keyword research, it\u2019s also crucial to take a good look at\u00a0search intent<\/a>. You need to have a clear idea of the kind of intent that\u2019s behind your keywords. People could be looking for information, a specific website, or they might want to buy something. Why is search intent important for SEO copywriting? Well, for example, if you write a sales-oriented, persuasive copy for a keyword that only has informational intent (rather than transactional) odds are you won\u2019t rank. You simply won\u2019t answer the searcher\u2019s needs. Or, even if you do rank, visitors will likely leave instantly because they\u2019re looking for other types of content. You don\u2019t want that!<\/p>\n

The solution: as you\u2019re doing keyword research, analyze the SERPs, so you have an idea of the intent behind the keyphrases you\u2019re targeting. Write your content accordingly, giving some thought to your\u00a0text purpose<\/a>, tone of voice, length and\u00a0call to action<\/a>, for example.<\/p>\n

Top 5 SEO Mistakes #3. Not using synonyms<\/h2>\n

Search engines these days are incredibly smart: they understand that some words can have the same -or similar- meanings. Use that to your advantage! Don\u2019t stuff your text with contrived occurrences of your exact focus keyphrase. Instead, make sure you\u00a0use synonyms<\/a>\u00a0of your keyphrase. Not only will that help avoid repetition \u2013 which makes texts boring and hard to read- but you\u2019ll also increase your chances to rank for related keywords!<\/p>\n

In short: don\u2019t make the mistake of neglecting synonyms and related keywords or keyphrases. Did you know that Yoast SEO makes optimizing for synonyms and related keywords a lot easier? The\u00a0Yoast Premium plugin<\/a>\u00a0finds your focus keyphrase, even if the words appear in a different order in the same sentence. In addition, it allows you to\u00a0optimize your text for synonyms and related focus keyphrases<\/a>. That makes the plugin (almost) as smart as Google. I guess the real mistake here is not getting\u00a0Yoast SEO Premium<\/a>.<\/p>\n

Top 5 SEO Mistakes #4. Not thinking about the user\u2019s perspective<\/h2>\n

Something that often goes wrong in SEO copywriting: content that\u2019s solely written from the site owner\u2019s view, without taking the user into account. No wonder, as it\u2019s very hard to forget everything you know and put yourself in your user\u2019s shoes. Nevertheless, it\u2019s important to try! You\u2019ll soon realize that your user won\u2019t really care about your product-related jargon, or why\u00a0you<\/em>\u00a0think your product is awesome, or your blog post interesting. They want to know what problem of theirs you will solve, or what they will get out of reading your blog post.<\/p>\n

Here are two short examples to give you an idea of the difference:<\/p>\n

    \n
  1. We released Yoast SEO 12.X! It\u2019s full of bug fixes, so we really believe you should update.<\/li>\n
  2. The latest version of Yoast SEO, 12.X, is here for you! Time to update, so you\u2019ll get the smoothest experience of the plugin.<\/li>\n<\/ol>\n

    Which of the two appeals most to you, as a user? It\u2019s probably the second one, right? Think about that when you\u2019re writing your own SEO copy!<\/p>\n

    Bottom line: don\u2019t make the mistake of neglecting your visitor\u2019s perspective in your SEO copy. That also includes writing too much \u2018I\u2019 or \u2018we\u2019 in your content. Make it about your user, not yourself!<\/p>\n

    Read more:\u00a0Engaging your online audience: 8 practical tips \u00bb<\/a><\/p>\n

    Top 5 SEO Mistakes #5. Writing unreadable texts<\/h2>\n

    A final SEO copywriting mistake that people often make, is that they write posts that are hard to understand. A huge missed opportunity! If you make sure your it\u2019s easy for everyone to understand the message of your text, you\u2019re opening up your content for a wide audience. That\u2019s why writing a clear and readable text is a considerable part of your SEO copywriting strategy. People should be able to understand what you want to tell them. If you create copy that\u2019s easy to comprehend, people will be less inclined to leave your site. They might even want to read your next post.<\/p>\n

    We know writing is hard. But there are things everyone can pay attention to to write a nice, clear text. Don\u2019t use too many long sentences. Avoid using many difficult words. If you\u00a0write for more than one region<\/a>, check if you didn\u2019t make any confusing mixups. Check whether the structure of your text is clear. The\u00a0Yoast SEO plugin<\/a>\u00a0helps you with the\u00a0readability analysis<\/a>, which includes the\u00a0Flesch reading ease score<\/a>. And there are other tools out there to help you write texts that are nice to read, such as\u00a0Hemingway<\/a>. So, there are no more excuses not to write a lovely, readable text!<\/p>\n

    Conclusion on SEO copywriting mistakes<\/h2>\n

    SEO copywriting mistakes are made when people focus too little on the quality of their texts and skimp on preparation. But your rankings will soon pay the price\u2026 So make sure each text has an original idea, a story, that\u2019s well-thought-out, factoring in the site\u2019s visitors. And, your copy should be nice and easy to read. It\u2019s a lot of work, but Yoast SEO can help you get on track! And, if your copywriting is starting to look good, you can check for other\u00a0common SEO mistakes<\/a>!<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Overall, this Top 5 SEO Mistakes post by Melina Reintjens, of Yoast SEO, is great on several levels. It not only covers crucial SEO points that are often missed by web-content copywriters, but it also covers the pushing of your message from the perspective & verbiage of the recipient\/target \u2014 and that is deep inside … <\/p>\n

    Continue reading “Top 5 SEO Mistakes \u2014 According To Yoast”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[144,128],"tags":[],"class_list":["post-1125","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-seo"],"yoast_head":"\nTop 5 SEO Mistakes \u2014 According To Yoast – Cortex Marketing<\/title>\n<meta name=\"description\" content=\"Top 5 SEO Mistakes of every SEO strategy. 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