{"id":1156,"date":"2019-12-10T13:23:17","date_gmt":"2019-12-10T21:23:17","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=1156"},"modified":"2019-12-10T14:25:19","modified_gmt":"2019-12-10T22:25:19","slug":"email-marketing-results","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/","title":{"rendered":"Email Marketing Results \u2014 Check Your Industry Now!"},"content":{"rendered":"<p><strong>Seeing and understanding your Email Marketing Results should not have to be difficult.<\/strong> As an example: &#8220;My open rate is too low&#8221; is a common misconception. Take a look at the open rate for your industry below. If your open rate is close, you&#8217;re doing great!<\/p>\n<h4>Did You Know?<\/h4>\n<p>The email marketing results &#8220;total open rate&#8221; is calculated based on unique opens by contact. The &#8220;mobile and tablet open rate&#8221; and the &#8220;desktop open rate&#8221; present a breakdown of the total open rate, showing the percentage of opens that were on a mobile or tablet device versus on a desktop.<\/p>\n<h4><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1158\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400.jpg?resize=300%2C168&#038;ssl=1\" alt=\"Email marketing Results - Constant Contact Reports\" width=\"300\" height=\"168\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400.jpg?resize=350%2C196&amp;ssl=1 350w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400.jpg?w=400&amp;ssl=1 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>What the Numbers Mean<\/h4>\n<p>The open, click-through, bounce, and unsubscribe rates for your campaign give a well-rounded picture of how your emails are being received. They also give you a place to start when you&#8217;re looking to improve! <a href=\"http:\/\/bit.ly\/ConstantContactCampaignResults\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more about Constant Contact reports<\/a><\/p>\n<ul>\n<li><strong>Open Rate <\/strong>\u2013 Measures the percentage of emails opened compared to sent.<br \/>\nBounce Rate \u2013 Measures the number of emails sent compared to the number of emails delivered.<\/li>\n<li><strong>Click-Through Rate<\/strong> \u2013 Compares the number of people who clicked on a link within an email against the unique number of opens.<\/li>\n<li><strong>Unsubscribe Rate<\/strong> \u2013\u200b Measures the number of people who elected to no longer receive future emails compared to the number of people who received your campaign.<\/li>\n<\/ul>\n<p><strong><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1159 size-medium\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/reporting_in_constant_contact400.jpg?resize=300%2C179&#038;ssl=1\" alt=\"Constant Contact Campaign Reports\" width=\"300\" height=\"179\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/reporting_in_constant_contact400.jpg?resize=300%2C179&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/reporting_in_constant_contact400.jpg?resize=150%2C89&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/reporting_in_constant_contact400.jpg?resize=350%2C208&amp;ssl=1 350w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/reporting_in_constant_contact400.jpg?w=400&amp;ssl=1 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>PRO TIP:<\/strong> Sending short emails with a clear call-to-action to a segmented list helps increase your rates while keeping unsubscribes down.<\/p>\n<h4>As of September 2019:<\/h4>\n<p>The numbers below are gathered and compiled by <a href=\"http:\/\/www.constantcontact.com\/signup.jsp?pn=cortexmarketing\" target=\"_blank\" rel=\"noopener noreferrer\">Constant Contact<\/a>, the world&#8217;s #1 Email Marketing Service. The data is from over 200 million emails sent by Constant Contact customers who have recorded their business type. The result results below should give you a sense of how your results compare with others in your industry so that you can meet and exceed your business goals.<\/p>\n<table style=\"height: 2927px;\" width=\"575\">\n<tbody>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>All Industries \u2013 Overall Average<\/td>\n<td>14.79%<\/td>\n<td>42.83%<\/td>\n<td>57.17%<\/td>\n<td>6.99%<\/td>\n<td>9.00%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Accommodations (e.g., hotel, inn, B&amp;B, campgrounds)<\/td>\n<td>12.80%<\/td>\n<td>51.94%<\/td>\n<td>48.06%<\/td>\n<td>7.57%<\/td>\n<td>6.09%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Accountant<\/td>\n<td>10.64%<\/td>\n<td>38.22%<\/td>\n<td>38.22%<\/td>\n<td>5.33%<\/td>\n<td>6.25%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Animal Services<\/td>\n<td>17.00%<\/td>\n<td>63.98%<\/td>\n<td>36.02%<\/td>\n<td>7.76%<\/td>\n<td>7.43%<\/td>\n<td>0.02%<\/td>\n<\/tr>\n<tr>\n<td>Art, Culture, Entertainment (e.g., galleries, museums, musicians, theatre, film, crafts)<\/td>\n<td>16.41%<\/td>\n<td>48.21%<\/td>\n<td>51.79%<\/td>\n<td>6.45%<\/td>\n<td>8.49%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Automotive Services<\/td>\n<td>11.59%<\/td>\n<td>48.66%<\/td>\n<td>51.34%<\/td>\n<td>9.58%<\/td>\n<td>7.61%<\/td>\n<td>0.02%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Child Care Services<\/td>\n<td>18.98%<\/td>\n<td>44.10%<\/td>\n<td>55.90%<\/td>\n<td>6.09%<\/td>\n<td>6.56%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Civic\/Social Membership (e.g., associations, chambers, clubs)<\/td>\n<td>20.90%<\/td>\n<td>37.27%<\/td>\n<td>62.73%<\/td>\n<td>6.69%<\/td>\n<td>9.45%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Consultant, Training (e.g., marketing, management)<\/td>\n<td>11.56%<\/td>\n<td>34.67%<\/td>\n<td>65.33%<\/td>\n<td>5.40%<\/td>\n<td>8.85%<\/td>\n<td>0.00%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Education \u2013 Primary\/Secondary (e.g., elementary, middle, and high schools)<\/td>\n<td>24.72%<\/td>\n<td>40.03%<\/td>\n<td>59.97%<\/td>\n<td>9.32%<\/td>\n<td>7.48%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Education \u2013 Higher Education (e.g., colleges, universities, trade schools)<\/td>\n<td>16.99%<\/td>\n<td>38.92%<\/td>\n<td>61.08%<\/td>\n<td>7.66%<\/td>\n<td>8.86%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Financial Advisor<\/td>\n<td>12.73%<\/td>\n<td>38.68%<\/td>\n<td>61.32%<\/td>\n<td>6.45%<\/td>\n<td>9.05%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Fitness Center, Sports, Recreation (e.g., yoga studio, bowling alley, gym)<\/td>\n<td>14.83%<\/td>\n<td>50.46%<\/td>\n<td>49.54%<\/td>\n<td>6.25%<\/td>\n<td>9.59%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Fitness\/Nutritional Services (e.g., personal trainer, wellness coach)<\/td>\n<td>11.88%<\/td>\n<td>44.01%<\/td>\n<td>55.99%<\/td>\n<td>6.58%<\/td>\n<td>4.27%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Government Agency or Services<\/td>\n<td>21.64%<\/td>\n<td>37.02%<\/td>\n<td>62.98%<\/td>\n<td>8.37%<\/td>\n<td>9.75%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Health &amp; Social Services (e.g., hospital, elder care, adoption services)<\/td>\n<td>18.19%<\/td>\n<td>31.17%<\/td>\n<td>68.83%<\/td>\n<td>6.61%<\/td>\n<td>9.96%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Health Professional (e.g., physician, dentist, chiropractor)<\/td>\n<td>14.33%<\/td>\n<td>34.39%<\/td>\n<td>65.61%<\/td>\n<td>5.84%<\/td>\n<td>8.50%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Home &amp; Building Services (e.g., construction, HVAC, landscaping, design)<\/td>\n<td>16.46%<\/td>\n<td>41.63%<\/td>\n<td>58.37%<\/td>\n<td>5.32%<\/td>\n<td>8.74%<\/td>\n<td>0.02%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Insurance<\/td>\n<td>13.11%<\/td>\n<td>30.76%<\/td>\n<td>69.24%<\/td>\n<td>7.17%<\/td>\n<td>8.11%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Legal Services<\/td>\n<td>17.55%<\/td>\n<td>35.34%<\/td>\n<td>64.66%<\/td>\n<td>6.33%<\/td>\n<td>11.79%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Manufacturing and Distribution<\/td>\n<td>13.76%<\/td>\n<td>34.39%<\/td>\n<td>65.61%<\/td>\n<td>7.55%<\/td>\n<td>10.61%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Marketing, Advertising, Public Relations<\/td>\n<td>12.11%<\/td>\n<td>40.80%<\/td>\n<td>59.20%<\/td>\n<td>9.64%<\/td>\n<td>11.48%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Other<\/td>\n<td>12.49%<\/td>\n<td>\u00a047.25%<\/td>\n<td>52.75%<\/td>\n<td>3.97%<\/td>\n<td>8.77%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Other \u2013 Non-profit<\/td>\n<td>19.18%<\/td>\n<td>38.55%<\/td>\n<td>61.45%<\/td>\n<td>7.38%<\/td>\n<td>9.06%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Personal Services (e.g., dry cleaning, photography, housekeeping)<\/td>\n<td>17.00%<\/td>\n<td>44.47%<\/td>\n<td>55.53%<\/td>\n<td>6.76%<\/td>\n<td>9.44%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Professional Services (Doctor, Lawyers, etc.)<\/td>\n<td>14.00%<\/td>\n<td>41.61%<\/td>\n<td>59.50%<\/td>\n<td>7.02%<\/td>\n<td>11.19%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Publishing<\/td>\n<td>14.70%<\/td>\n<td>40.50%<\/td>\n<td>58.40%<\/td>\n<td>12.79%<\/td>\n<td>8.64%<\/td>\n<td>0.00%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Real Estate<\/td>\n<td>14.42%<\/td>\n<td>40.57%<\/td>\n<td>59.43%<\/td>\n<td>5.25%<\/td>\n<td>11.83%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Religious Organization<\/td>\n<td>26.51%<\/td>\n<td>45.32%<\/td>\n<td>54.68%<\/td>\n<td>7.52%<\/td>\n<td>8.77%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Restaurant, Bar, Cafe, Caterer<\/td>\n<td>14.10%<\/td>\n<td>51.31%<\/td>\n<td>48.69%<\/td>\n<td>4.11%<\/td>\n<td>9.25%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Retail (e.g., brick and mortar, online)<\/td>\n<td>11.63%<\/td>\n<td>52.22%<\/td>\n<td>47.78%<\/td>\n<td>7.57%<\/td>\n<td>9.14%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Salon, Spa, Barber (e.g., nails, tanning)<\/td>\n<td>10.85%<\/td>\n<td>55.91%<\/td>\n<td>44.09%<\/td>\n<td>3.56%<\/td>\n<td>11.39%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Technology (e.g. web developer)<\/td>\n<td>9.31%<\/td>\n<td>32.43%<\/td>\n<td>67.57%<\/td>\n<td>\u00a06.50%<\/td>\n<td>7.17%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Type<\/strong><\/td>\n<td><strong>Open Rate<\/strong><br \/>\n<strong>(Total)<\/strong><\/td>\n<td><strong>Mobile and Tablet Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Desktop Open<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Click-Through<\/strong><br \/>\n<strong>Rate<\/strong><\/td>\n<td><strong>Bounce Rate<\/strong><\/td>\n<td><strong>Unsubscribe Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Transportation<\/td>\n<td>16.67%<\/td>\n<td>48.98%<\/td>\n<td>51.02%<\/td>\n<td>16.61%<\/td>\n<td>9.62%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Travel and Tourism (e.g., limo driver, tour guide, reservations)<\/td>\n<td>12.90%<\/td>\n<td>45.32%<\/td>\n<td>54.68%<\/td>\n<td>5.92%<\/td>\n<td>8.65%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<tr>\n<td>Unknown<\/td>\n<td>11.44%<\/td>\n<td>43.73%<\/td>\n<td>56.27%<\/td>\n<td>7.95%<\/td>\n<td>9.13%<\/td>\n<td>0.01%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you would like to know more about email marketing results or to get a <a href=\"http:\/\/www.constantcontact.com\/signup.jsp?pn=cortexmarketing\" target=\"_blank\" rel=\"noopener noreferrer\">free trial of Constant Contact<\/a>, simply <a href=\"https:\/\/dickinsonent.com\/cortex\/conversation\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact me here<\/a> or call 1-888-502-3523.<\/p>\n<p>z<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seeing and understanding your Email Marketing Results should not have to be difficult. As an example: &#8220;My open rate is too low&#8221; is a common misconception. Take a look at the open rate for your industry below. If your open rate is close, you&#8217;re doing great! Did You Know? The email marketing results &#8220;total open &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Email Marketing Results \u2014 Check Your Industry Now!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[62],"tags":[],"class_list":["post-1156","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Results \u2014 Check Your Industry Now! &#8211; Cortex Marketing<\/title>\n<meta name=\"description\" content=\"Email marketing results are based on a set of reporting number that includes opens, click-throughs, bounces and unsubscribes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Email Marketing Results \u2014 Check Your Industry Now! &#8211; Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"Email marketing results are based on a set of reporting number that includes opens, click-throughs, bounces and unsubscribes.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400.jpg?fit=400%2C224&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. Dickinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/\"},\"author\":{\"name\":\"William S. Dickinson\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#\\\/schema\\\/person\\\/4267ff46c8238338bb0a5b1a1581697f\"},\"headline\":\"Email Marketing Results \u2014 Check Your Industry Now!\",\"datePublished\":\"2019-12-10T21:23:17+00:00\",\"dateModified\":\"2019-12-10T22:25:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/\"},\"wordCount\":755,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/CC-reports400-300x168.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/\",\"url\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/\",\"name\":\"Email Marketing Results \u2014 Check Your Industry Now! &#8211; Cortex Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/CC-reports400-300x168.jpg\",\"datePublished\":\"2019-12-10T21:23:17+00:00\",\"dateModified\":\"2019-12-10T22:25:19+00:00\",\"description\":\"Email marketing results are based on a set of reporting number that includes opens, click-throughs, bounces and unsubscribes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/CC-reports400.jpg?fit=400%2C224&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/CC-reports400.jpg?fit=400%2C224&ssl=1\",\"width\":400,\"height\":224,\"caption\":\"Email marketing Results - Constant Contact Reports\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-results\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing Results \u2014 Check Your Industry Now!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#website\",\"url\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/\",\"name\":\"Cortex Marketing\",\"description\":\"Online Engagement Engineering  and Conversion Marketing That Works\",\"publisher\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#organization\",\"name\":\"Cortex Marketing\",\"url\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/cortex-logo512x258.png?fit=512%2C258&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/cortex-logo512x258.png?fit=512%2C258&ssl=1\",\"width\":512,\"height\":258,\"caption\":\"Cortex Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cortexmarketing\\\/\",\"https:\\\/\\\/x.com\\\/cortexmarketing\",\"https:\\\/\\\/www.linkedin.com\\\/company-beta\\\/2435608\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/cortexmarketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#\\\/schema\\\/person\\\/4267ff46c8238338bb0a5b1a1581697f\",\"name\":\"William S. Dickinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/william-web-2017.png?fit=71%2C96&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/william-web-2017.png?fit=71%2C96&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/william-web-2017.png?fit=71%2C96&ssl=1\",\"caption\":\"William S. Dickinson\"},\"sameAs\":[\"http:\\\/\\\/www.cortex-marketing.ca\"],\"url\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/author\\\/williamdickinson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Marketing Results \u2014 Check Your Industry Now! &#8211; Cortex Marketing","description":"Email marketing results are based on a set of reporting number that includes opens, click-throughs, bounces and unsubscribes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/","twitter_card":"summary_large_image","twitter_title":"Email Marketing Results \u2014 Check Your Industry Now! &#8211; Cortex Marketing","twitter_description":"Email marketing results are based on a set of reporting number that includes opens, click-throughs, bounces and unsubscribes.","twitter_image":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400.jpg?fit=400%2C224&ssl=1","twitter_creator":"@cortexmarketing","twitter_site":"@cortexmarketing","twitter_misc":{"Written by":"William S. Dickinson","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/#article","isPartOf":{"@id":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/"},"author":{"name":"William S. Dickinson","@id":"https:\/\/dickinsonent.com\/cortex\/#\/schema\/person\/4267ff46c8238338bb0a5b1a1581697f"},"headline":"Email Marketing Results \u2014 Check Your Industry Now!","datePublished":"2019-12-10T21:23:17+00:00","dateModified":"2019-12-10T22:25:19+00:00","mainEntityOfPage":{"@id":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/"},"wordCount":755,"commentCount":0,"publisher":{"@id":"https:\/\/dickinsonent.com\/cortex\/#organization"},"image":{"@id":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/#primaryimage"},"thumbnailUrl":"https:\/\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400-300x168.jpg","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/","url":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/","name":"Email Marketing Results \u2014 Check Your Industry Now! &#8211; Cortex Marketing","isPartOf":{"@id":"https:\/\/dickinsonent.com\/cortex\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/#primaryimage"},"image":{"@id":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/#primaryimage"},"thumbnailUrl":"https:\/\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400-300x168.jpg","datePublished":"2019-12-10T21:23:17+00:00","dateModified":"2019-12-10T22:25:19+00:00","description":"Email marketing results are based on a set of reporting number that includes opens, click-throughs, bounces and unsubscribes.","breadcrumb":{"@id":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/#primaryimage","url":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400.jpg?fit=400%2C224&ssl=1","contentUrl":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/CC-reports400.jpg?fit=400%2C224&ssl=1","width":400,"height":224,"caption":"Email marketing Results - Constant Contact Reports"},{"@type":"BreadcrumbList","@id":"https:\/\/dickinsonent.com\/cortex\/email-marketing-results\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dickinsonent.com\/cortex\/"},{"@type":"ListItem","position":2,"name":"Email Marketing Results \u2014 Check Your Industry Now!"}]},{"@type":"WebSite","@id":"https:\/\/dickinsonent.com\/cortex\/#website","url":"https:\/\/dickinsonent.com\/cortex\/","name":"Cortex Marketing","description":"Online Engagement Engineering  and Conversion Marketing That Works","publisher":{"@id":"https:\/\/dickinsonent.com\/cortex\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dickinsonent.com\/cortex\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dickinsonent.com\/cortex\/#organization","name":"Cortex Marketing","url":"https:\/\/dickinsonent.com\/cortex\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dickinsonent.com\/cortex\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/cortex-logo512x258.png?fit=512%2C258&ssl=1","contentUrl":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/cortex-logo512x258.png?fit=512%2C258&ssl=1","width":512,"height":258,"caption":"Cortex Marketing"},"image":{"@id":"https:\/\/dickinsonent.com\/cortex\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cortexmarketing\/","https:\/\/x.com\/cortexmarketing","https:\/\/www.linkedin.com\/company-beta\/2435608","https:\/\/www.youtube.com\/user\/cortexmarketing"]},{"@type":"Person","@id":"https:\/\/dickinsonent.com\/cortex\/#\/schema\/person\/4267ff46c8238338bb0a5b1a1581697f","name":"William S. Dickinson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/william-web-2017.png?fit=71%2C96&ssl=1","url":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/william-web-2017.png?fit=71%2C96&ssl=1","contentUrl":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/william-web-2017.png?fit=71%2C96&ssl=1","caption":"William S. Dickinson"},"sameAs":["http:\/\/www.cortex-marketing.ca"],"url":"https:\/\/dickinsonent.com\/cortex\/author\/williamdickinson\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8L73H-iE","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/posts\/1156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/comments?post=1156"}],"version-history":[{"count":5,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/posts\/1156\/revisions"}],"predecessor-version":[{"id":1164,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/posts\/1156\/revisions\/1164"}],"wp:attachment":[{"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/media?parent=1156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/categories?post=1156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/tags?post=1156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}