{"id":1166,"date":"2019-12-16T15:28:41","date_gmt":"2019-12-16T23:28:41","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=1166"},"modified":"2019-12-16T15:59:12","modified_gmt":"2019-12-16T23:59:12","slug":"online-marketing-understanding-the-fundimentals","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/online-marketing-understanding-the-fundimentals\/","title":{"rendered":"Online Marketing \u2014 Understanding The Fundimentals"},"content":{"rendered":"

What if there were a way to make sense of online marketing?<\/strong> Here\u2019s the thing, it\u2019s not just about the tools available to you. You also need to understand the fundamentals of marketing so you can get the most out of those tools. It’s certainly not easy when you\u2019re a business owner by trade and a marketer by necessity.<\/p>\n

Keep This In Mind About Online Marketing<\/h4>\n

If you were asked where most of your business comes from today, what would you say? Many small businesses tell me their best successes are \u201cword of mouth.\u201d situations. When done correctly, online marketing provides more opportunities to extend the word of mouth… and we all know how important that next sale is to your business.<\/p>\n

\"OnlineAs you know, business is built on relationships and ultimately sales. And as a marketer, it should be your goal to establish a rapport and drive repeat business through what I call “brand loyalty”. Online marketing further allows you to strengthen those existing relationships with current customers, and more easily build new ones with new customers.<\/p>\n

If you are an experienced business owner or just considering getting started, you may already be overwhelmed by too many tools, never-ending expert advice, and the many marketing myths presented as fact. If you\u2019re doing online marketing, you may be frustrated to find that it\u2019s not as easy as many people claim it to be.<\/p>\n

You Should First Know, You\u2019re Not Alone.<\/h4>\n

If you\u2019re like many clients, I know you\u2019re busy trying to run and grow your business. From purchasing to merchandising to managing and more, you\u2019re wearing many hats and don\u2019t have the luxury of time to figure out how to navigate the cluttered and noisy world of online marketing.<\/p>\n

I’ve mentioned that word of mouth now happens online<\/a>. People are talking up their favourite businesses directly on social media platforms like Facebook and Instagram; they are consuming and sharing content they find useful or entertaining from those businesses; they are asking for connections specifically for recommendations and your business has an opportunity to be part of more of these conversations.<\/p>\n

\"OnlineSo, How Do You Do That?<\/h4>\n

The more you can do to keep your business top of mind and make it easy for others to talk about you, the more you increase the chances of people recommending or seeking you out when they need what you offer. Beyond being part of the conversation, you must understand what people may find when they go looking for your business specifically by name, or a product\/service that your business offers.<\/p>\n

And, of course, be aware that if they don\u2019t find your business when they go looking online, it begs the question, \u201cDoes your business even exist?\u201d<\/p>\n

It\u2019s no secret that people are turning to search engines like Google to get more information about the businesses they\u2019re investigating. Let\u2019s take a look at some of the things that may show up on a search engine results page \u2014 or SERP \u2014 when someone searches for a business by name. If you are doing it right, people fund you via paid ads and organic (non-paid) search results, Google My Business listing, social media accounts, reviews, and info from other sites, just to name a few.<\/p>\n

Definitions<\/h4>\n