{"id":1174,"date":"2019-12-18T09:05:15","date_gmt":"2019-12-18T17:05:15","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=1174"},"modified":"2019-12-18T09:05:15","modified_gmt":"2019-12-18T17:05:15","slug":"wordpress-mistakes-and-how-to-fix-them-part-1","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/wordpress-mistakes-and-how-to-fix-them-part-1\/","title":{"rendered":"WordPress Mistakes And How to Fix Them \u2014\u00a0Part 1"},"content":{"rendered":"

WordPress Mistakes are all too common. While WordPress has evolved into a massively popular Content Management System (CMS), people still make mistakes when they put it to use\u2014it\u2019s only human. Whether you work at a digital agency that focuses on WordPress projects, or you\u2019re a content creator using WordPress to build world-class content, there may be some missteps you\u2019re making that you\u2019re unaware of.<\/p>\n

\"WordPress<\/p>\n

Installing too many plugins<\/h4>\n

The issue:<\/strong> Think minimal when it comes to installing plugins. The WordPress repository contains more than 50,000 plugins, which might make you feel like a kid in a candy store and want to try them all. But if you install too many plugins, it\u2019ll cause your site to bloat and run slower than a herd of snails travelling through peanut butter. (Okay…maybe not *that* slow, but you get the gist.)<\/p>\n

The fix:<\/strong> Wisely choose the plugins you install, and be sure to uninstall those
\nnot in use. Ask yourself, is this necessary to the functionality of my
\nclient\u2019s site (or my site)? See here for more in-depth tips on how to pick the right WordPress plugins<\/a>.<\/p>\n

\"CopywritingNot optimizing content for SEO<\/h4>\n

The issue:<\/strong> Publishing a piece of content without putting thought into SEO is simply a missed opportunity. To increase traffic and make sure your content is found by search engines, it\u2019s crucial you prepare your written content and images with SEO in mind.<\/p>\n

The fix:<\/strong> Install a WordPress SEO plugin like Yoast (see this beginner’s guide on how to use Yoast<\/a>). Yoast will up your SEO game by giving you helpful tips on how to make your content more likely to rank on Google.<\/p>\n

Neglecting to back-up a site<\/h4>\n

The issue:<\/strong> Failure to consistently back-up your site(s) is like spending months writing a novel and never hitting \u201csave\u201d on your valued work. Creating a backup of your work is crucial so you don\u2019t lose anything should an outage or other issues occur.<\/p>\n

The fix:<\/strong> Some hosting companies like WP Engine provide daily automatic (or on-demand) WordPress backups so you don\u2019t have to worry about doing it yourself. At Cortex, an auto script gets written with all hosting & development packages or you can use a Plugin to do your backups for a recurring fee.<\/p>\n

Not changing the default permalink structure<\/h4>\n

The issue:<\/strong> By default, the permalink structure in WordPress isn\u2019t optimized for SEO. You\u2019ll want to change yours or your clients\u2019 site\u2019s permalink structure to get better article rankings, which is fairly easy to do.<\/p>\n

The fix:<\/strong> To change the permalink structure in WordPress, go to Settings
\n-> Permalinks and select \u201cPost name.\u201d If the site has old content, you\u2019ll then want to redirect old permalinks to the new ones. Yoast has an awesome redirect tool you can use to generate redirects from your old permalink structure to a new one.<\/p>\n

Ignoring WordPress core, theme, and plugin updates<\/h4>\n

\"NotThe issue:<\/strong> This is one of the most dangerous WordPress mistakes! Running an outdated version of WordPress is like opening the front door of your site to hackers. Plugins, themes, and WordPress sites that aren\u2019t up-to-date present security vulnerabilities\u2014these outdated files are traceable, and basically, let the bad guys in.<\/p>\n

The fix:<\/strong> Be sure to keep your client\u2019s plugins, themes, and WordPress core up to date. Within your dashboard, next to \u201cUpdates\u201d and \u201cPlugins\u201d there will be a version number that appears in any of your plugins (or WordPress core) that need to be updated.<\/p>\n

Certain hosting providers will automatically update WordPress core for your clients\u2019 site(s), making your life easier. there are also plans with sites like WP Engine where they have a Smart Plugin Manager, which takes the hassle out of plugin maintenance by performing plugin updates automatically.<\/p>\n

Changing a post\u2019s URL after it\u2019s been published<\/h4>\n

The issue:<\/strong> It can be tempting to go into an article and change its URL when updating an old blog post or page, but this is something you and your clients should 100% avoid it. By changing the post slug, you break all existing links to that post, and any old links will lose traffic and present a bad user experience, often in the form of a 404 error (page\/file not found).<\/p>\n

It should be noted that too many 404 errors will also damage your reputation with the search engines.<\/em><\/p>\n

The fix:<\/strong> Before publishing an article, be certain the post slug is the way you want it. In addition, if you\u2019ve installed Yoast SEO, it\u2019ll give you tips for URL optimization, like removing \u201cstop\u201d words and shortening the post slug.<\/p>\n

\"NotUsing bad (or no) visuals<\/h4>\n

The issue:<\/strong> Images are imperative to holding a reader\u2019s attention within a text-heavy article. Studies show content with visuals gets 94% more views than those without. In addition, the human brain processes visuals 60,000 times faster than text. Therefore, you should include images within your content as deemed appropriate to gain readership.<\/p>\n

The fix:<\/strong> If paying for a stock photography membership is out of the question, there are numerous free image options out there. Unsplash.com<\/a> supplies high-quality, professional imagery, but other options include Flickr.com<\/a> and more. Just be sure to give attribution to the photographer when required.<\/p>\n

To chat about any of these WordPress Mistakes And How to Fix Them, set up a time for a free chat<\/a> or call me direct at 1- 888-502-3523<\/p>\n","protected":false},"excerpt":{"rendered":"

WordPress Mistakes are all too common. While WordPress has evolved into a massively popular Content Management System (CMS), people still make mistakes when they put it to use\u2014it\u2019s only human. Whether you work at a digital agency that focuses on WordPress projects, or you\u2019re a content creator using WordPress to build world-class content, there may … <\/p>\n

Continue reading “WordPress Mistakes And How to Fix Them \u2014\u00a0Part 1”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[62,153],"tags":[],"class_list":["post-1174","post","type-post","status-publish","format-standard","hentry","category-marketing","category-wordpress-insight"],"yoast_head":"\nWordPress Mistakes And How to Fix Them \u2014\u00a0Part 1 – Cortex Marketing<\/title>\n<meta name=\"description\" content=\"WordPress mistakes are common in the massively popular WordPress Content Management System (CMS). 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