{"id":1398,"date":"2022-11-12T18:39:11","date_gmt":"2022-11-13T02:39:11","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=1398"},"modified":"2022-11-12T18:39:11","modified_gmt":"2022-11-13T02:39:11","slug":"business-communication-the-psychological-aspects","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/business-communication-the-psychological-aspects\/","title":{"rendered":"Business Communication: The Psychological Aspects"},"content":{"rendered":"<p><strong>Business Communication<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1402\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2022\/11\/Business-Communication-350x342-1.jpg?resize=300%2C293&#038;ssl=1\" alt=\"\" width=\"300\" height=\"293\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2022\/11\/Business-Communication-350x342-1.jpg?resize=300%2C293&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2022\/11\/Business-Communication-350x342-1.jpg?resize=150%2C147&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2022\/11\/Business-Communication-350x342-1.jpg?w=350&amp;ssl=1 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Why do people listen to your business advice? Or an even better question is, Why should they listen to your business advice?<\/p>\n<p>The truth of the matter is that many in the marketing world still market in a way that they believe that psychology is the key to marketing. Unfortunately, they are only partially right, which is why they often only get partial engagement and partial results.<\/p>\n<h4>Influence is a multi-spoked wheel<\/h4>\n<p id=\"d3dd\" class=\"pw-post-body-paragraph jd je ig jf b jg jh ji jj jk jl jm jn jo jp jq jr js jt ju jv jw jx jy jz ka hz gh\" data-selectable-paragraph=\"\">In everyday <a href=\"https:\/\/journals.sagepub.com\/home\/job\" target=\"_blank\" rel=\"noopener\">business communication<\/a>, often there are situations where the partners in the communication process often get caught in what is called \u201cthe traps of miscommunication\u201d.<\/p>\n<p id=\"805b\" class=\"pw-post-body-paragraph jd je ig jf b jg jh ji jj jk jl jm jn jo jp jq jr js jt ju jv jw jx jy jz ka hz gh\" data-selectable-paragraph=\"\"><strong>This article tries to shed a light on some of those traps, as well as to give an insight into the psychology of effective business communication, and of ways to achieve it.<\/strong><\/p>\n<h4><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1170\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/TOMA_300x383.jpg?resize=235%2C300&#038;ssl=1\" alt=\"Online Marketing - TOMA\" width=\"235\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/TOMA_300x383.jpg?resize=235%2C300&amp;ssl=1 235w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/TOMA_300x383.jpg?resize=117%2C150&amp;ssl=1 117w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/TOMA_300x383.jpg?w=300&amp;ssl=1 300w\" sizes=\"auto, (max-width: 235px) 100vw, 235px\" \/>The psychology of business communication<\/h4>\n<p><strong>The psychology of business communication involves looking at the complex relationships between business and informal communications.<\/strong> Business communication is an object-oriented activity and is aimed at organizing and optimizing activity \u2014 presenting a business model, reaching an emotional agreement with a client, and targeted project planning.<\/p>\n<h4>A participant&#8217;s emotional attitude is key<\/h4>\n<p>To achieve the most effective emotional communication, the subject of communication and the participants\u2019 emotional attitudes toward it are the main factors of the communication process. <strong>The ability to understand the targets\u2019\u00a0 needs and their positions (which includes personal attitude), is a necessary condition for the success of communication.<\/strong> The reason is that the main objective of business communication can be called productive cooperation, the desire to bring together goals and establish and improve emotional buy-in.<\/p>\n<h4><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1183\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/tell_your_story_with_images_300.jpg?resize=300%2C240&#038;ssl=1\" alt=\"Not Telling Your Story With An Image is a clear WordPress Mistake\" width=\"300\" height=\"240\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/tell_your_story_with_images_300.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/12\/tell_your_story_with_images_300.jpg?resize=150%2C120&amp;ssl=1 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>This\u00a0 is a subject-target activity<\/h4>\n<p>Since this is a subject-target activity, the content of each communication form (talks, discussion, report, etc.), as well as each speech structure (conclusion, opinion, cue, critical remark, note) depends on the communicative intent and the expected result. <strong>Every specific goal in business communication requires the content of communication<\/strong>, which allows it to be implemented and to achieve the necessary results.<\/p>\n<h4>At the end of the day<\/h4>\n<p>The success of your communication depends on the <strong class=\"jf ih\"><em class=\"kj\">adequacy of attitudes<\/em><\/strong><em class=\"kj\">,\u00a0<\/em><strong class=\"jf ih\"><em class=\"kj\">the understanding of the subject and interpersonal position, the knowledge of the patterns<\/em>\u00a0<\/strong>of various forms of communication<em class=\"kj\">\u00a0<\/em><strong class=\"jf ih\"><em class=\"kj\">and rules of behaviour <\/em><\/strong>in various situations,\u00a0<strong class=\"jf ih\"><em class=\"kj\">the ability to form a tactical plan and implement it<\/em><\/strong> on the basis of existing social skills. This situation is especially important in those situations when there is an assumption about the possible insincerity of a business partner.<\/p>\n<p>Learn more about <a href=\"https:\/\/dickinsonent.com\/cortex\/marketing-your-business-is-like-farming\/\">getting your message heard<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Communication Why do people listen to your business advice? Or an even better question is, Why should they listen to your business advice? The truth of the matter is that many in the marketing world still market in a way that they believe that psychology is the key to marketing. Unfortunately, they are only &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/business-communication-the-psychological-aspects\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Business Communication: The Psychological Aspects&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[62],"tags":[],"class_list":["post-1398","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Communication: The Psychological Aspects<\/title>\n<meta name=\"description\" content=\"Every specific goal in business communication requires emotional content which allows it to speak to the limbic region of the brain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/business-communication-the-psychological-aspects\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Business Communication: The Psychological Aspects\" \/>\n<meta name=\"twitter:description\" content=\"Every specific goal in business communication requires emotional content which allows it to speak to the limbic region of the brain.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2022\/11\/Business-Communication-350x342-1.jpg?fit=350%2C342&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. 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