{"id":1445,"date":"2023-03-21T19:03:30","date_gmt":"2023-03-22T02:03:30","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=1445"},"modified":"2023-07-08T12:34:20","modified_gmt":"2023-07-08T19:34:20","slug":"the-5-hidden-triggers-that-influence-why-people-buy","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/the-5-hidden-triggers-that-influence-why-people-buy\/","title":{"rendered":"The 5 Hidden Triggers That Influence Why People Buy"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1446 size-medium\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2023\/03\/Influnce-Circle_350x350.jpg?resize=300%2C300&#038;ssl=1\" alt=\"Influential Trigger Circle | 5 hidden triggers that influence\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2023\/03\/Influnce-Circle_350x350.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2023\/03\/Influnce-Circle_350x350.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2023\/03\/Influnce-Circle_350x350.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2023\/03\/Influnce-Circle_350x350.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2023\/03\/Influnce-Circle_350x350.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2023\/03\/Influnce-Circle_350x350.jpg?w=900&amp;ssl=1 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><strong>The 5 hidden triggers that influence why most people buy. <\/strong>Have you ever wondered why you purchase the products you do?<\/p>\n<p>It\u2019s not always because you need or even want them, right? In fact, you \u2014 like all humans \u2014 are driven by triggers that you\u2019re not even aware of. From a brain science perspective, thoughts come first, feelings second, and behaviours finish out the process. That\u2019s why marketing and advertising campaigns are designed to appeal to your emotions; your emotions control your behaviours.<\/p>\n<p>So by understanding these triggers, you can begin to see through the persuasion techniques used by businesses and make more mindful decisions about your purchases.<\/p>\n<p><strong>1. Scarcity:<\/strong> The fear of missing out is a powerful motivator. When a product or service is presented as limited or exclusive, it creates a sense of urgency to act fast before it\u2019s too late.<\/p>\n<p><strong>2. Social proof:<\/strong> We are highly influenced by the behaviours and opinions of those around us. When a product is endorsed by a celebrity, has positive reviews or testimonials, or is recommended by friends, we are more likely to trust and buy it.<\/p>\n<p><strong>3. Authority:<\/strong> We tend to trust and follow the guidance of those who are seen as experts or authority figures. Products endorsed by doctors, scientists, or professionals are often more appealing to customers.<\/p>\n<p><strong>4. Reciprocity:<\/strong> Human beings have a natural tendency to return favours and repay kindness. When a company offers a free sample or gift, it creates a sense of obligation to reciprocate by buying the product.<\/p>\n<p><strong>5. Emotion:<\/strong> Marketing campaigns often appeal to our emotions to create a connection with the product. Ads that evoke feelings of joy, love, or nostalgia can trigger a desire to own the product and experience those emotions again.<\/p>\n<p>By being aware of these 5 hidden triggers that influence, consumers can make more informed decisions about what they buy and why. Instead of falling prey to marketing gimmicks, we can choose products that truly align with our values and needs. This also works to the advantage of a business, as the better you know your customers, the better your marketing will be!<\/p>\n<hr \/>\n<p><a href=\"https:\/\/dickinsonent.com\/cortex\/?s=selling\">See other blogs that may help your business sell more<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 5 hidden triggers that influence why most people buy. Have you ever wondered why you purchase the products you do? It\u2019s not always because you need or even want them, right? In fact, you \u2014 like all humans \u2014 are driven by triggers that you\u2019re not even aware of. From a brain science perspective, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/the-5-hidden-triggers-that-influence-why-people-buy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The 5 Hidden Triggers That Influence Why People Buy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[62],"tags":[],"class_list":["post-1445","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 5 Hidden Triggers That Influence Why People Buy | Cortex<\/title>\n<meta name=\"description\" content=\"5 hidden triggers that influence. From a brain science perspective, feelings come first and thoughts second.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/the-5-hidden-triggers-that-influence-why-people-buy\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The 5 Hidden Triggers That Influence Why People Buy | Cortex\" \/>\n<meta name=\"twitter:description\" content=\"5 hidden triggers that influence. 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Dickinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/the-5-hidden-triggers-that-influence-why-people-buy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/the-5-hidden-triggers-that-influence-why-people-buy\\\/\"},\"author\":{\"name\":\"William S. 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