{"id":153,"date":"2017-06-01T22:47:28","date_gmt":"2017-06-01T22:47:28","guid":{"rendered":"http:\/\/dickinsonent.com\/cortex\/?p=153"},"modified":"2018-01-13T04:45:27","modified_gmt":"2018-01-13T12:45:27","slug":"marketing-messages","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/marketing-messages\/","title":{"rendered":"You’re Not Crazy, Most Marketing Messages Suck!"},"content":{"rendered":"

\"Marketing<\/h4>\n

Yes, there is a reason you are not getting the marketing results you want; but are you brave enough to say it is your messaging strategy?<\/h4>\n

Maybe it is a simple as you are using sales messages instead of marketing messages.<\/p>\n

As you may know, developing an effective “sales and marketing messaging process” is not easy \u2014 and it\u2019s not rocket science either. This is where Scientific and Conversion Marketing blend, getting better results within this message heavy world.<\/p>\n

\"Target<\/a>The basics are this:<\/strong> If at a minimum<\/em> you ensure all conversations and decisions about your messaging are centered on customer insight (awareness), relevance, and benefits<\/em>, you will successfully differentiate yourself in the eyes of your reader.\u00a0This single approach is one of the crucial\u00a0changes you can make in your messaging to improve results \u2014 and the great thing is, it doesn\u2019t cost more money to do so!<\/span><\/p>\n

Most people in business develop their brand focused on basic business concepts like their mission, their marketing message, and their business model; and do you know which part of that process causes the most grief, stress, and more than a few hours of lost sleep? \u00a0It wasn\u2019t understanding and communicating their mission, and it wasn\u2019t choosing a business model. It was figuring out a marketing message and how to communicate what you do in a way that is clear, easy to understand, and in alignment with your mission and values.<\/p>\n

\"Annoy<\/a>Why Is Crafting a Succinct, Powerful Marketing Message So Difficult?<\/h4>\n

A marketing message is simply a tool to open the door to a deeper conversation with someone \u2014 a tool to spark interest in prospects who may be ideal clients \u2014 a short 1-2 sentence story about who you serve, the benefit you bring, and why it would be awesome to work with you or buy your\u00a0product!<\/p>\n

Why Timing Is Crucial<\/h4>\n

But I think too many people, especially solopreneurs and new entrepreneurs, don\u2019t realize it\u2019s just a tool. Instead, they think their marketing message has to be perfect right out of the gate, and that if they just “get it right\u201d, it will magically win them tons of new clients.<\/p>\n

I hate to be the bearer of bad news, but it just does not work like that. So they stress out, second-guess, critique, change, rewrite, freak out, second-guess themselves, and rewrite it some more.<\/p>\n

\"Marketing<\/a>Unfortunately, many marketing messages from businesses are about their<\/em> business, about what they<\/em> do, about their<\/em> promise regarding their [widget] is, all-the-while missing that timing<\/strong> is a crucial piece of the methodology of a converting message. Sales messages become effective much further down the funnel and so if you are delivering a sales message too early, your results will falter. Marketing messages should drive an emotional response through relevance and an attempt to cause a set of conversions no matter where the reader is on the awareness scale.<\/p>\n

Now Don\u2019t Forget to Take Action!<\/h2>\n

Knowledge is great, but not if you don\u2019t take action!<\/strong><\/h4>\n

So\u00a0let me help you start by teaching you this simple process of creating the right marketing messages, at no cost to you.
\n
\nExclusive to this blog post:\u00a0<\/em><\/strong>
\n Click here to schedule a 60-minute coaching\u00a0session for FREE!<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Yes, there is a reason you are not getting the marketing results you want; but are you brave enough to say it is your messaging strategy? Maybe it is a simple as you are using sales messages instead of marketing messages. As you may know, developing an effective “sales and marketing messaging process” is not … <\/p>\n

Continue reading “You’re Not Crazy, Most Marketing Messages Suck!”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[29],"tags":[23,20,21,18],"class_list":["post-153","post","type-post","status-publish","format-standard","hentry","category-marketing-messages-vs-sales-messages","tag-conversion","tag-copywriting","tag-marketing-copy-vs-sales-copy","tag-marketing-messages"],"yoast_head":"\nMarketing Messages That Don't Suck!–<\/title>\n<meta name=\"description\" content=\"Marketing messages are simply a tool to open the door to a deeper conversation with someone \u2014 a tool to spark interest in prospects who may be ideal clients\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/marketing-messages\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing Messages That Don't Suck!–\" \/>\n<meta name=\"twitter:description\" content=\"Marketing messages are simply a tool to open the door to a deeper conversation with someone \u2014 a tool to spark interest in prospects who may be ideal clients\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/marketing-messages-that-are-heard640.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. Dickinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/marketing-messages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/marketing-messages\\\/\"},\"author\":{\"name\":\"William S. 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