{"id":251,"date":"2017-06-14T22:10:11","date_gmt":"2017-06-14T22:10:11","guid":{"rendered":"http:\/\/dickinsonent.com\/cortex\/?p=251"},"modified":"2018-01-13T04:40:44","modified_gmt":"2018-01-13T12:40:44","slug":"how-to-increase-your-online-presence","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/how-to-increase-your-online-presence\/","title":{"rendered":"How To Increase Your Online Presence"},"content":{"rendered":"<h2>Are you ready to get serious about your online presence?<\/h2>\n<h4><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-258 size-full\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/who-are-you640x280.jpg?resize=525%2C230\" alt=\"Who Are You in Your Online Presence\" width=\"525\" height=\"230\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/who-are-you640x280.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/who-are-you640x280.jpg?resize=300%2C131&amp;ssl=1 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/h4>\n<h4>Your Online Presence in Your Personal and Business Branding<\/h4>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-259 size-medium\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/personal-branding-CLEAR400-300x275.png?resize=300%2C275\" alt=\"Personal Branding and Your Online Presence\" width=\"300\" height=\"275\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/personal-branding-CLEAR400.png?resize=300%2C275&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/personal-branding-CLEAR400.png?w=400&amp;ssl=1 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>In today&#8217;s online world, it is crucial to pay attention to your online presence and the many ways in which &#8216;a potential\u00a0customer&#8217; can discover more about you or your business.<\/p>\n<p>As an example, if you are looking for a job, you need to be aware of your digital footprint \u2014 the information connected with your name online. This is two-fold however\u00a0as if you are a business, you definitely want to come up in the SERP (search engine result pages) when someone needs your product or service.<\/p>\n<blockquote>\n<p style=\"padding-left: 60px;\"><span style=\"font-size: 12pt;\">Forbes Magazine says: &#8220;For most customers in the 21st Century, their first introduction to a business is by discovering the business online. That\u2019s why each and every business needs to have a strong online presence.&#8221; ~ <a href=\"https:\/\/www.forbes.com\/sites\/johnrampton\/2016\/02\/04\/4-ways-to-grow-your-online-presence-and-find-more-customers\/#532344ac3a92\" target=\"_blank\" rel=\"noopener\">Full Article<\/a>\u00a0at Forbes.com<\/span><\/p>\n<\/blockquote>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-260 size-full\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/microphone-icon100.png?resize=100%2C100\" alt=\"Microphone icon\" width=\"100\" height=\"100\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/microphone-icon100.png?w=100&amp;ssl=1 100w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/microphone-icon100.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/microphone-icon100.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/microphone-icon100.png?resize=180%2C180&amp;ssl=1 180w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/microphone-icon100.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/microphone-icon100.png?resize=600%2C600&amp;ssl=1 600w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>And while your personal and business\u00a0presence may seem like distant cousins, they are more like brother and sister. Each has its own set of pros and cons, and you should examine \u2014 if not leverage \u2014 each of those.<\/p>\n<p>Some of them are:<\/p>\n<ul>\n<li>The topic(s) of your content<\/li>\n<li>Your overriding\u00a0branding and character of that brand<\/li>\n<li>Your message frequency<\/li>\n<li>Your public-facing follow through in online message boards\/forums\/help centres<\/li>\n<li>The quality of your publically\u00a0presented messages and images<\/li>\n<li>&#8230; and more&#8230;\u00a0<a href=\"http:\/\/dickinsonent.com\/cortex\/conversation\/\" target=\"_blank\" rel=\"noopener\"><em>(contact me to discuss further)<\/em><\/a><\/li>\n<\/ul>\n<p><strong>So how are you approaching your own online presence? Let&#8217;s dive a bit deeper&#8230;<\/strong><\/p>\n<h4>Website Optimization, SEO, and Your Online Presence<\/h4>\n<p>Let&#8217;s\u00a0face it, none of us really know for certain what are the algorithms of Google, Bing or other search\u00a0engines. Google \u2014 the owner of the 2 biggest search engines: Google.com and YouTube.com \u2014 keeps a tight lid on the actual formula, but they do give hints as to what they are looking to achieve\u00a0regarding their users&#8217; experience.<\/p>\n<blockquote>\n<p style=\"padding-left: 60px;\"><span style=\"font-size: 12pt;\">According to MOZ: &#8220;A webpage doesn&#8217;t always look the same to you and me as it looks to a search engine.&#8221; ~ <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/basics-of-search-engine-friendly-design-and-development\" target=\"_blank\" rel=\"noopener\">Full Article<\/a> at Moz.com<\/span><\/p>\n<\/blockquote>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-257 size-medium\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/website-optimization-cycle400-300x300.jpg?resize=300%2C300\" alt=\"The Website Optimization Cycle Creating Online Presence\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/website-optimization-cycle400.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/website-optimization-cycle400.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/website-optimization-cycle400.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/website-optimization-cycle400.jpg?resize=180%2C180&amp;ssl=1 180w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/website-optimization-cycle400.jpg?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/website-optimization-cycle400.jpg?resize=100%2C100&amp;ssl=1 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>That all said, optimizing your site for its message, its focus keyword &amp; content friendliness, and its code, is a synergy that just cannot be ignored these days.<\/p>\n<p>If you use a WordPress site (like I do), \u00a0I\u00a0recommend the <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noopener\">Yoast plugin<\/a>. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Yoast\" target=\"_blank\" rel=\"noopener\">According to Wiki:<\/a> <em>&#8220;Yoast is currently considered the most comprehensive search engine optimization software available for WordPress users, with its developers responsible for over 10% of WordPress releases.&#8221; <\/em><\/p>\n<p>FYI &#8211; \u00a0WordPress is reportedly the most popular website management or blogging system in use on the Web, supporting more than 60 million websites \u2014 that means that about 6million WordPress sites use Yoast.<\/p>\n<h4><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-261 size-full\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/web-trafic-512-lift300.png?resize=300%2C282\" alt=\"Web Traffic lift in Online Presence\" width=\"300\" height=\"282\" \/>Being Visible Online<\/h4>\n<p>Being visible and top-of-mind is a science all on its own. The online world is full of opportunities for promoting your business. If you desire to grow your client base, then being found, being visible, and connecting with prospects and clients online, is going to be very important for you.<\/p>\n<p>To ensure you will be visible online, you will need to address the following elements:<\/p>\n<p style=\"padding-left: 60px;\"><strong>Your Relevant Content:<\/strong>\u00a0This goes for both Social Media and your website. Your website content should contain the words and phrases that clients would use to search for your type of business. Now no &#8216;keyword spamming&#8217;; the recommended keyword density is 2.5%.<\/p>\n<p style=\"padding-left: 60px;\"><strong>The Quantity of Your Content:<\/strong> The more written content you have on your website the more there is for Google to find, rank and return in their results. A very effective way to add regular new content to your website is by publishing a blog.<\/p>\n<p style=\"padding-left: 60px;\"><strong>Good Coding Practices and Meta-Tags:<\/strong> On the technical side, the coding that sits behind your website pages should include relevant page titles, descriptions and keyword tags.<\/p>\n<p style=\"padding-left: 60px;\"><strong>Links:<\/strong> Quality links to and from your website are important to search engines because they can indicate relevance and popularity.<\/p>\n<h4>Your Social Media Online Presence<\/h4>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-263\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/social-media-landscape800-300x169.jpg?resize=300%2C169\" alt=\"Social Media-Landscape\" width=\"300\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/social-media-landscape800.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/social-media-landscape800.jpg?w=400&amp;ssl=1 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ah, Social Media, It is kind of hard to even think about being online without it anymore.<\/p>\n<p>However, for your business, Social Media is an important part of your online presence. It improves your chances of generating additional connections and generating customer loyalty, allowing customers \u2014 and potential customers \u2014 the ability to easily engage beyond the sale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready to get serious about your online presence? Your Online Presence in Your Personal and Business Branding In today&#8217;s online world, it is crucial to pay attention to your online presence and the many ways in which &#8216;a potential\u00a0customer&#8217; can discover more about you or your business. As an example, if you are &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/how-to-increase-your-online-presence\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How To Increase Your Online Presence&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[37,36,38],"tags":[44,20,32,39,43,40,42,41],"class_list":["post-251","post","type-post","status-publish","format-standard","hentry","category-branding","category-online-presence","category-social-media","tag-business-branding","tag-copywriting","tag-how-to-write-content","tag-online-presence","tag-personal-branding","tag-seo","tag-social-media","tag-yoast-plugin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Presence: How To Create Yours! &#8211; Cortex Marketing<\/title>\n<meta name=\"description\" content=\"Discover Your Online Presence with Personal and Business Branding, Website Optimization, SEO, and Social Media Strategies to deliver the results you desire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/how-to-increase-your-online-presence\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Online Presence: How To Create Yours! &#8211; Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"Discover Your Online Presence with Personal and Business Branding, Website Optimization, SEO, and Social Media Strategies to deliver the results you desire.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/who-are-you640x280.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. 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