{"id":293,"date":"2017-06-20T21:12:27","date_gmt":"2017-06-20T21:12:27","guid":{"rendered":"http:\/\/dickinsonent.com\/cortex\/?p=293"},"modified":"2018-01-13T04:38:37","modified_gmt":"2018-01-13T12:38:37","slug":"conversion-traffic","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/conversion-traffic\/","title":{"rendered":"Conversion Traffic: The Top 10 Ways To Get Better Results"},"content":{"rendered":"

So you have visitors and it is just not converting; maybe you are simply not driving the right conversion traffic!<\/h4>\n

\"Conversion“Getting traffic to your website is great, but if that traffic doesn\u2019t convert, it\u2019s almost useless.” ~ <\/span>Jayson DeMers<\/a> \u2014 Founder and CEO, AudienceBloom<\/span><\/p>\n

Keeping Up-To-Date On Conversion Traffic ‘Best Practices’ \u00a0Is Not Easy!<\/h4>\n

It is essentially true that technology has a six-week cycle and that new ideas are expanding at a rate that is nearly impossible to keep up with without doing continual research.<\/p>\n

\"Traffic<\/p>\n

This week in doing such research specifically on Conversion Traffic, I came upon a great 2015 blog post by Jason DeMers,\u00a0the Founder | CEO of\u00a0AudienceBloom, a Seattle-based SEO agency. He’s the author of the\u00a0ebook, \u201cThe Definitive Guide to Marketing Your Business Online<\/a>\u201d. In his post, he has\u00a0listed the top thirty-nine best practices for increasing your conversion traffic\u00a0in “39 Quick Ways to Increase Your Website’s Conversion Rate<\/a>“.<\/p>\n

And while his post is now a few years old, many points on that list cannot be improved upon. So in an effort to inform you \u2014 while still maintaining some level of\u00a0brevity \u2014I will list myTop-10 from his list. So with full credit to Jason for creating this, here are my choices from his list of thirty-nine:<\/p>\n

\n
1.\u00a0Include as few fields as possible.<\/span><\/h5>\n

When asking for information in an email opt-in form, ask for as little information as necessary. Here\u2019s an example of how using one additional form field decreased conversions by 11 percent.<\/span><\/p>\n

2. Add a guarantee.<\/span><\/h5>\n

Include a no-questions-asked refund policy on all purchases. This reduces risk, and increased sales will usually more than make-up for any returns.<\/span><\/p>\n

3. Use tangible action verbs.<\/span><\/h5>\n

When testing out different calls to action, try using action language that spurs visitors to take action (for example, “grab yours,” “reserve your seat”)<\/span><\/p>\n

4. Use testimonials.<\/span><\/h5>\n

Testimonials reduce risk and provide social proof. Use them on product landing pages as well as on your email opt-in landing page.<\/span><\/p>\n

5. Clearly-state the benefits of your product or service.<\/span><\/h5>\n

Listing the features of your product is important, but it\u2019s even more important to tell potential customers exactly how your product will help them or solve their problem.<\/span><\/p>\n

6. Pay careful attention to your headline.<\/span><\/h5>\n

Your headline is perhaps the single most important element of your landing page. Brainstorm at least 10 possibilities before choosing the strongest one.<\/span><\/p>\n

7. Keep conversion elements above the fold.<\/span><\/h5>\n

Opt-in boxes and other conversion elements should be above the fold for optimal results.<\/span><\/p>\n

8. Use video to humanize your brand.<\/span><\/h5>\n

Include a simple video on landing pages to show there\u2019s a real person behind your brand.<\/span><\/p>\n

9. Create dedicated landing pages for pay-per-click ads.<\/span><\/h5>\n

If you\u2019re using AdWords or another form of PPC ads, be sure to send these visitors to a dedicated landing page (not your home page!).<\/span><\/p>\n

10. Incorporate strong calls to action (CTAs) into every piece of content on your site.<\/span><\/h5>\n

Let your readers know exactly what you want them to do next, whether that\u2019s click a button, read a blog post or\u00a0fill out a form.<\/span><\/p>\n<\/blockquote>\n

If this interested you, connect with me on FB<\/a> to keep up with all my shares & insights or subscribe to my feed<\/a> or subscribe to blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

So you have visitors and it is just not converting; maybe you are simply not driving the right conversion traffic! “Getting traffic to your website is great, but if that traffic doesn\u2019t convert, it\u2019s almost useless.” ~ Jayson DeMers \u2014 Founder and CEO, AudienceBloom Keeping Up-To-Date On Conversion Traffic ‘Best Practices’ \u00a0Is Not Easy! It … <\/p>\n

Continue reading “Conversion Traffic: The Top 10 Ways To Get Better Results”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47,46],"tags":[31,50,32,40,48,49],"class_list":["post-293","post","type-post","status-publish","format-standard","hentry","category-conversion-traffic","category-top-10-lists","tag-content-marketing","tag-conversion-traffic","tag-how-to-write-content","tag-seo","tag-top-10-list","tag-website-traffic"],"yoast_head":"\nConversion Traffic: The Top 10 Ways To Better Results – Cortex Marketing<\/title>\n<meta name=\"description\" content=\"This week in doing such research specifically on Conversion Traffic, I came upon a great blog post by Jason DeMers of\u00a0AudienceBloom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/conversion-traffic\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Conversion Traffic: The Top 10 Ways To Better Results – Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"This week in doing such research specifically on Conversion Traffic, I came upon a great blog post by Jason DeMers of\u00a0AudienceBloom.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/06\/how-to-convert.png\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. 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