{"id":369,"date":"2017-09-25T15:00:37","date_gmt":"2017-09-25T15:00:37","guid":{"rendered":"http:\/\/dickinsonent.com\/cortex\/?p=369"},"modified":"2017-11-22T14:44:58","modified_gmt":"2017-11-22T22:44:58","slug":"marketing-trends","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/marketing-trends\/","title":{"rendered":"Marketing Trends of 2017 and 2018… Are You Up To Speed?"},"content":{"rendered":"
Here Are The Top-5 Marketing Trends That Are Hot in 2017 & 2018<\/h5>\n

Regarding marketing trends, it is surely a unique time in business marketing. What is hot in marketing is the people and technology that help cut through the din of message noise that we are all plagued with.<\/p>\n

1 – Marketing Trends \u2014 Increased focus on customer experience.<\/strong><\/p>\n

Whatever you decide to call it \u2014 UX or CX \u2014 this aspect will be a ‘make-or-break’ component of your vision’s success. You can’t make promises your business cannot keep and this factor will become increasingly important as the global\u00a0market continues to grow.<\/p>\n

The average user will be focused on themselves more than ever before \u2014 which is saying something \u2014 and video will be the big influencer in the visual side.<\/p>\n

\"Marketing<\/p>\n

Learn from the experts about the current marketing trends<\/h4>\n
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“Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by\u00a0HubSpot<\/a>:\u00a0<\/span><\/p>\n

\u00a0– Video is projected to claim more than\u00a080% of all web traffic<\/a>\u00a0by 2019.<\/span><\/p>\n

\u00a0– Adding a video to marketing emails can boost click-through rates by\u00a0200-300%.<\/span><\/p>\n

\u00a0– Embedding videos in landing pages can\u00a0increase\u00a0conversion rates by 80%.<\/span><\/p>\n

\u00a0– 90% of customers report that product videos help them make purchasing decisions.<\/span><\/p>\n

\u00a0– According to YouTube, mobile video consumption grows by 100% every year.<\/span><\/p>\n

\u00a0– 64% of customers are more likely to buy a product online after watching a video about it.<\/span><\/p>\n

\u00a0– 87% of online marketers are currently using video content in their digital marketing strategies.<\/span><\/p>\n

\u00a0– A third of all the time people spend online is dedicated to watching videos.<\/span><\/p>\n

\u00a0– Video ads now account for more than 35% of all ad spending online.<\/span><\/p>\n

\u00a0– 59% of company decision makers would rather watch a video than read an article or blog post.<\/span><\/p>\n

\u00a0– Digital marketing expert\u00a0James McQuivey<\/a>\u00a0estimates that a single minute of video content is the equivalent of\u00a01.8 million words<\/a>.” ~ Forbes Online<\/a><\/span><\/p><\/blockquote>\n<\/blockquote>\n

2 – Marketing Trends – Engaged and effective measuring of data
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If you are in almost any marketing position you will recognize the value of data collection. It drives many decisions in the business world and how it markets to its audience.<\/p>\n

Today, both the sources and volume of\u00a0data collected<\/em>\u00a0have exploded. We define \u201cbig data\u201d as a capability that allows companies to extract\u00a0value<\/em>\u00a0\u2014 and make sense \u2014 from large amounts of purposefully collected data design to deliver a more personal experience. But does it really do that?<\/p>\n

\"Marketing<\/p>\n

3 – Marketing Trends – Lean on the new marketing lieutenants: marketing technologists and data scientists.<\/strong><\/p>\n

So how does all this affect\u00a0my world,\u00a0you ask?\u00a0 Well, for the most part, you will never know it is happening until you venture onto a site that displays advertisements. You\u00a0will then be faced with ads that serve your interests… coincidence? No, not in the least!<\/p>\n

In today\u2019s marketing world, the power and knowledge often lie with the person with the best data access and deepest understanding of that information. As such, all marketing departments should have a data scientist. Data scientists are the equivalent of the traditional ‘senior’ department head.<\/p>\n

\"Marketing<\/p>\n

\u00a04 – Marketing Trends – Personalized everything is no longer ‘coming’, it is here!<\/strong><\/p>\n

Have you ever clicked on a link and then 5 minutes later you are getting ads that represent your clicking and URL behaviour? I would not be surprised by that as almost every behaviour online is now tracked. Not by some nefarious as originally projected, but by entities that resell the value proposition of\u00a0understanding your customer.<\/p>\n

But really, can you understand it all? I say “not easily” and the experts agree.<\/p>\n

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SOURCE: Kissmetrics\"the<\/span><\/p>\n

The issue with big data: too much, too slow, too complicated<\/i><\/span><\/p>\n<\/blockquote>\n

5 – Marketing Trends – Better video content\u2026and more of it.<\/strong><\/p>\n

As mentioned above, a video is currently being used by 87% of marketers today. But that does not speak to the quality of relevant feed of that video.<\/p>\n

I speak of this often regarding the right timing on your messaging<\/a>\u00a0\u2014 and while video can be used earlier and earlier in the marketing funnel\/sales cycle \u2014 relevance is going to be key in capturing interest.<\/p>\n

I encourage you to download this PDF that shows the relevant timing of your messages.<\/p>\n

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