{"id":409,"date":"2017-08-17T20:43:19","date_gmt":"2017-08-17T20:43:19","guid":{"rendered":"http:\/\/dickinsonent.com\/cortex\/?p=409"},"modified":"2018-01-13T04:35:00","modified_gmt":"2018-01-13T12:35:00","slug":"your-website","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/your-website\/","title":{"rendered":"Your Website Is Your Window The World …"},"content":{"rendered":"

… are you ready to start marketing yet?<\/h4>\n

\"Your<\/p>\n

Your website is your hub for all your online business dealings<\/strong><\/p>\n

As a website and marketing developer, I have found that it is crucial for businesses to understand that having a website or that having an online-presence \u2014 no matter whether it is eBay, Etsy, Shopify, et.al. \u2014 is only one leg of the process and does not equate to online sales. It sets you up for online sales, but it is not the right tool for the next phase of this process.<\/p>\n

Think of it like this. A carpenter has a toolbox full of tools, however, even with all those tools, a building will not get built without the carpenter putting his skills to the task.<\/p>\n

\n

Regarding your website “Understanding the all the components (the ones that drive conversions) is separate from the build \u2014 although still integrated with your overall strategy.” ~ Trevor Greenfield\u00a0from\u00a0Redwood SEO<\/a><\/p>\n<\/blockquote>\n

\"YourAlong with your website \u2014 other things to think about!<\/h4>\n

Getting noticed \u2014 via SEO, Social Media, et.al. \u2014 is only part of the plan. In today’s modern marketing, it is crucial to know the different awareness levels of your varying targets so your outbound messaging has the right timing to the intended target. This often overlooked ‘timing’ component is a crucial step.<\/p>\n

More information about marketing your website…<\/h4>\n

Your Website \u2014 if designed correctly \u2014 will allow you to deliver the right message at the right time; a crucial component of inbound marketing, I suggest you contact me directly<\/a>\u00a0and we can chat about you and your business.<\/p>\n

If you are looking for more information about marketing your website, I have written about this in two blogs that may interest you.<\/p>\n

    \n
  1. VISIT: dickinsonent.com\/cortex\/the-right-message\/\u00a0<\/a>\u2014 where I talk about delivering the right message at the right time.<\/li>\n
  2. VISIT: dickinsonent.com\/cortex\/marketing-messages\/<\/a>\u00a0\u2014 this is\u00a0about the marketing messages that you will put out<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    … are you ready to start marketing yet? Your website is your hub for all your online business dealings As a website and marketing developer, I have found that it is crucial for businesses to understand that having a website or that having an online-presence \u2014 no matter whether it is eBay, Etsy, Shopify, et.al. … <\/p>\n

    Continue reading “Your Website Is Your Window The World …”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47,62],"tags":[63,18,27,55,39],"class_list":["post-409","post","type-post","status-publish","format-standard","hentry","category-conversion-traffic","category-marketing","tag-marketing","tag-marketing-messages","tag-marketing-plan","tag-marketing-strategy","tag-online-presence"],"yoast_head":"\nYour Website Is Your Window The World – Cortex Marketing<\/title>\n<meta name=\"description\" content=\"Your Website is crucial for business, yet it is only one leg of the marketing process and does not equate to online sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/your-website\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Your Website Is Your Window The World – Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"Your Website is crucial for business, yet it is only one leg of the marketing process and does not equate to online sales.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/08\/web-marketing-banner-640x295-border.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. 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