{"id":479,"date":"2017-10-02T11:44:11","date_gmt":"2017-10-02T19:44:11","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=479"},"modified":"2020-03-18T08:03:59","modified_gmt":"2020-03-18T16:03:59","slug":"sales-marketing-message","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/sales-marketing-message\/","title":{"rendered":"Are you using a Sales or a Marketing Message?"},"content":{"rendered":"<p>Your marketing message is a\u00a0crucial component in reaching your target customer.\u00a0 The first thing to do, however, is to identify all customer benefits because this will in-turn generate interest.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-481\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/marketing-sales-difference.jpg?resize=525%2C394&#038;ssl=1\" alt=\"Marketing Messages and Sales Messages\" width=\"525\" height=\"394\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/marketing-sales-difference.jpg?w=638&amp;ssl=1 638w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/marketing-sales-difference.jpg?resize=150%2C113&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/marketing-sales-difference.jpg?resize=300%2C225&amp;ssl=1 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/p>\n<h4>STEP #1 How to Target Your\u00a0Market By Answering 3 Questions.<\/h4>\n<p>Copy-Boarding is an\u00a0exercise in benefit clarification. Copy-Boarding consequently flips sales-objections into benefits.<\/p>\n<p><a href=\"https:\/\/calendly.com\/cortexmarketing\/complimentary-coaching-session\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-485\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/copy-boarding300-border.jpg?resize=300%2C165&#038;ssl=1\" alt=\"Marketing Message - Copy Boarding\" width=\"300\" height=\"165\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/copy-boarding300-border.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/copy-boarding300-border.jpg?resize=150%2C83&amp;ssl=1 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>A simple copy boarding exercise nail down your messaging. These sessions take about an hour and are valuable in all your marketing copy. <a href=\"https:\/\/calendly.com\/dickinsonent\/copy-boarding\" target=\"_blank\" rel=\"noopener noreferrer\">Book a Copy-Boarding session here<\/a>.<\/p>\n<h4>So Are You Using\u00a0a Sales or Marketing Message?<\/h4>\n<p>First of all, what are your tactics?<\/p>\n<blockquote>\n<ul>\n<li style=\"padding-left: 60px;\"><span style=\"font-size: 12pt;\">&#8220;Tactics are the actions you take to implement your strategy. Think about these carefully so you can determine what response you\u2019re trying to generate from your target audience. For example, you might want them to:<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Go to your website to get more information.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Fill out an online survey. <\/span><\/li>\n<li style=\"padding-left: 60px;\"><span style=\"font-size: 12pt;\">\u00a0&#8211; Call to speak with a salesperson. <\/span><\/li>\n<li style=\"padding-left: 60px;\"><span style=\"font-size: 12pt;\">\u00a0&#8211; Request that a salesperson call them.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Attend a free webinar.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Download a free white paper.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Call for more information.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Agree to a sales meeting or presentation.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Attend a free seminar or workshop.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Request a free product demo.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Take a 30-day free trial of the product.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Refer your services to others in your target market.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Become an affiliate and sell your products and services.<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u00a0&#8211; Buy the product with a credit card.&#8221;<br \/>\n<\/span>Excerpt is from Robert W. Bly&#8217;s book\u00a0<a style=\"font-size: 12pt;\" href=\"https:\/\/bookstore.entrepreneur.com\/product\/marketing-plan-handbook-2nd-edition\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Marketing Plan Handbook<\/a><span style=\"font-size: 12pt;\">.<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<h4><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-484\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/darts.jpg?resize=300%2C214&#038;ssl=1\" alt=\"Marketing Message Darts\" width=\"300\" height=\"214\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/darts.jpg?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/darts.jpg?resize=150%2C107&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/darts.jpg?w=410&amp;ssl=1 410w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Marketing messages are different because of the approach you deliver to the prospect.<\/h4>\n<p>Most noteworthy in sales vs. marketing messages \u2014 while both are aimed at increasing revenue \u2014 most don&#8217;t realize the\u00a0difference between\u00a0the two. This is mostly because most small organizations have too few employees to separate the two.<\/p>\n<p>Marketing is the lead-up and into benefits for the prospective buyer; how it will affect them after they buy and start using. Sales simply\u00a0is the offer; the guarantee; the close of the deal.<\/p>\n<p>And regardless of the size of an organization, an alignment to your messaging must have continuity through sales and into the aftersale (or customer service). This is where Social Media is a crucial component of your strategy and effort-mix.<\/p>\n<h4>Are you still\u00a0wondering about the effectiveness of your Marketing Message?<\/h4>\n<p><a href=\"https:\/\/calendly.com\/dickinsonent\/copy-boarding\" target=\"_blank\" rel=\"noopener noreferrer\">Schedule a time<\/a> to do a copy-boarding exercise and discover the way you can take your message to the next level and get better results in both engagement opportunities and sales.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your marketing message is a\u00a0crucial component in reaching your target customer.\u00a0 The first thing to do, however, is to identify all customer benefits because this will in-turn generate interest. STEP #1 How to Target Your\u00a0Market By Answering 3 Questions. Copy-Boarding is an\u00a0exercise in benefit clarification. Copy-Boarding consequently flips sales-objections into benefits. A simple copy boarding &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/sales-marketing-message\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Are you using a Sales or a Marketing Message?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[81,62],"tags":[],"class_list":["post-479","post","type-post","status-publish","format-standard","hentry","category-copy-boarding","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are you using a Sales or a Marketing Message? &#8211; Cortex Marketing<\/title>\n<meta name=\"description\" content=\"Your marketing message a\u00a0crucial component in reaching your target customer.\u00a0Learn the difference between sales and marketing messages\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/sales-marketing-message\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Are you using a Sales or a Marketing Message?\" \/>\n<meta name=\"twitter:description\" content=\"Are you still\u00a0wondering about the effectiveness of your Marketing Message? #MarketingMessage #SalesMessage\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/10\/marketing-sales-difference.jpg?fit=638%2C479&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. 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