{"id":490,"date":"2017-10-29T15:22:36","date_gmt":"2017-10-29T23:22:36","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=490"},"modified":"2017-10-30T10:45:41","modified_gmt":"2017-10-30T18:45:41","slug":"marketing-professionals-help-your-business","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/marketing-professionals-help-your-business\/","title":{"rendered":"Top 5 Ways Marketing Professionals Help Your Business"},"content":{"rendered":"
Here Is Another Top 5 List To Help Your Business Grow!<\/h5>\n

\"MarketingOkay, this will be a bold statement: “Marketing professionals are the unsung heroes of the business world.” There I said it. There is no glory, no fanfare, and no one \u2014 for the most part \u2014 understands\u00a0what we do to help their business.<\/p>\n

I am hoping to change some<\/em> of that with this post!<\/p>\n

So, Why Do Marketing Professionals So Often Get Ignored?<\/h4>\n

\"MarketingIn today’s\u00a0world, the act\u00a0of marketing often gets confused with sales, and while the act of sales is important and ultimately the\u00a0end result, they are two very different methodologies.<\/p>\n

Many businesses operate based on “sales-out-the-door” \u2014 and they should \u2014 as, without sales, there would be no business. However, what is driving the lead conversions to the sales team is the creative methodologies of your marketing team.<\/p>\n

That all said, here in the information age \u2014 as it has been for hundreds of years before \u2014 the way business marketing is done can be the difference between success\u00a0and failure in bringing in quality prospects to whom to sell your service or widget.<\/p>\n

\"Marketing<\/p>\n

Marketing\u00a0Professionals Know That It Has Always Been This Way!<\/h4>\n

In fact, today’s funnel has been completely flipped on its head, finally giving validity to the power of not only the deliverance of leads but the deliverance of good, qualified leads<\/a> that allow you to close the sales process faster.<\/p>\n

That said, the biggest fault has also fallen upon the shoulders of your marketing team.<\/p>\n

\n

“A salesman’s mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.” ~ Claude Hopkins<\/a> in Scientific Marketing<\/a><\/span><\/p>\n<\/blockquote>\n

\"Marketing<\/a>
Click For Larger Image<\/figcaption><\/figure>\n

Today’s purchasing funnel is now 75% marketing and 25% sales, whereas even as recent as 15 years ago \u2014 circa 2002 \u2014 ‘sales’ was the dominant focus to drive business at 60% sales and 40% marketing.<\/p>\n

Here is my Top-5 list for how we\u00a0marketing professionals can help your business.<\/h4>\n

#1 \u2013 We Know Why People Make Decisions…<\/strong><\/h5>\n

Trendsetters like Claude Hopkins<\/a> or Simon Sinek<\/a>\u00a0know that when you market to the “emotional-why”, you are marketing directly to the part of the brain that makes a decision. This ‘direct response marketing’ methodology is used by 100% of today’s successful businesses such as Apple, Inc..<\/p>\n

#2 \u2013 We Focus On The Perspective Of The Buyer…<\/strong><\/h5>\n

There have been many times when I have seen marketing that is all about the features. Unfortunately, it is little about the benefit. You have the best widget or service, or you claim to\u00a0have a low\u00a0price, you may even claim to have all the right colours\u00a0& all the right sizes \u2014 and within your message, it was forgotten that all the prospective buyer wants to know is how you will solve their problem or fix their need. Remember, benefits sell; features don’t!<\/p>\n

#3 \u2013 We Deliver Better, More Qualified Leads…<\/strong><\/h5>\n

The shorter the cycle, the faster you can grow. Good marketers deliver leads to your business. The ones that are qualified can then be given an offer from the sales team. Quite often businesses have their sales teams out there trying to market, but they do it like salespeople. Some will be successful, but the majority will falter. Today’s discerning customer has more direct access to your competition, and the bigger the impact, the deeper the relationship must be! Simply, driving better\/more qualified leads to your sales team will bring in your profits faster.<\/p>\n

#4 \u2013 Brand Continuity…<\/strong><\/h5>\n

All us marketers say that consistency\u00a0is important, but “why” is it important? Brand continuity affects what people think about your company. People are emotionally driven to buy and as such, an inconsistent brand will not drive confidence.\u00a0The more consistent\u00a0your messaging, the more\u00a0consistent\u00a0your branding\u00a0\u2014 whether via words, design, offerings or perspective. That’s why it’s so\u00a0important\u00a0to develop standards for\u00a0brand consistency in your business.<\/p>\n

#5 \u2013 We Are Professionals At Showing Value…<\/strong><\/h5>\n

Price is often pitched as value and just as often, they are not related. There are two aspects to the definition of value: ‘desired\u00a0value’ and ‘perceived\u00a0value’. Desired\u00a0value\u00a0refers to what\u00a0customers\u00a0desire in a product or service. Perceived\u00a0value\u00a0is the benefit that a\u00a0customer\u00a0believes he or she received from a product after it was purchased. One-hundred percent of all generated value is delivered by your marketing team before they even talk to a salesperson.<\/p>\n

And there you have it.\u00a0 If you found value in this post, please share it.<\/p>\n

Are you\u00a0looking for some quick insight and\/or need some help? Phone calls are always free. Call Toll-Free throughout North America 1-888-502-3523<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Here Is Another Top 5 List To Help Your Business Grow! Okay, this will be a bold statement: “Marketing professionals are the unsung heroes of the business world.” There I said it. There is no glory, no fanfare, and no one \u2014 for the most part \u2014 understands\u00a0what we do to help their business. I … <\/p>\n

Continue reading “Top 5 Ways Marketing Professionals Help Your Business”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[62,45],"tags":[44,31,50,20,21,18,27,55],"class_list":["post-490","post","type-post","status-publish","format-standard","hentry","category-marketing","category-why-people-make-decisions-to-buy","tag-business-branding","tag-content-marketing","tag-conversion-traffic","tag-copywriting","tag-marketing-copy-vs-sales-copy","tag-marketing-messages","tag-marketing-plan","tag-marketing-strategy"],"yoast_head":"\nMarketing Professionals Help Your Business - Cortex Marketing<\/title>\n<meta name=\"description\" content=\"Marketing Professionals understand that today's purchasing funnel is now\u00a075% marketing and 25% sales. 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