{"id":676,"date":"2018-07-03T12:57:21","date_gmt":"2018-07-03T20:57:21","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=676"},"modified":"2018-07-03T12:57:21","modified_gmt":"2018-07-03T20:57:21","slug":"email-signatures","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/email-signatures\/","title":{"rendered":"Email Signatures That Drive Conversions"},"content":{"rendered":"

Email signatures can help you drive conversion \u2014 and yes, email not dead. An estimated 205 billion emails are sent and received daily, according to\u00a0The Radicati Group Email Statistics Report<\/a>.<\/p>\n

\"keyboard<\/p>\n

Here are 4 email signatures that drive conversions and that can foster a personal relationship with prospective or current customers, partners, vendors, and industry influencers.<\/p>\n

Email Signatures That Drive Conversions<\/h3>\n

1. Video\u00a0<\/strong><\/p>\n

Video content is dominating the visual marketing sphere with\u00a052% of marketers<\/a>\u00a0worldwide naming video as the type of content with the best ROI.<\/p>\n

So it would only make sense that your email signature is adorned with an awesome promotional video, even one that shows your company\u2019s culture. The purpose of a video is to offer the recipient more information about your brand – in the form of a campaign, an offer,\u00a0 event, etc. – in a more engaging way.<\/p>\n

2. Share News<\/strong><\/p>\n

Got some news you\u2019d like to share with your audience? Perhaps your company has been recognized for its accomplishments or received a nomination or industry award. Spread the good news! Add a tag on to your email signature the link to the news article, blog post, or press release in which highlights your company news or headline. It\u2019s sure to spark interest and result in higher traffic to your website.<\/p>\n

3.<\/strong>\u00a0Include A Call To Action<\/strong><\/p>\n

One of the best capabilities of an email is that you can affix content that invites an actionable response. It\u2019s clever and personable. For example, including a CTA to a case study, white paper, webinar or to schedule a consultation, tells your audience that you\u2019re easily reachable, available, and ready to help them. Concurrently, you can get recipients to share your content.<\/p>\n

4. Make It Look Social<\/strong><\/p>\n

While every email you send is an opportunity to acquire a new lead or customer, email signatures that drive conversions should never be without clickable social media icons. Being present (and active) on social media is no longer optional in today\u2019s modern business world, so letting your audience know that you exist on various channels gives them the opportunity to connect with you on\u00a0their favourite platform.<\/p>\n

\"EmailSo you see, email is not dead – far from it. We are so fixated on writing the perfect message that we often forget about our signatures \u2014 they too can influence interactions, sometimes in a subtle way.<\/p>\n

Ask me how<\/a> you can email market to your target<\/a> and get the results you desire from your marketing, You can also check out these other blogs about email marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Email signatures can help you drive conversion \u2014 and yes, email not dead. An estimated 205 billion emails are sent and received daily, according to\u00a0The Radicati Group Email Statistics Report. Here are 4 email signatures that drive conversions and that can foster a personal relationship with prospective or current customers, partners, vendors, and industry influencers. … <\/p>\n

Continue reading “Email Signatures That Drive Conversions”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[62],"tags":[],"class_list":["post-676","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"\nEmail Signatures That Drive Conversions – Cortex Marketing<\/title>\n<meta name=\"description\" content=\"An estimated 205 billion emails are sent and received daily, Here are 4 email signatures that drive conversions and can help you market better!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/email-signatures\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Email Signatures That Drive Conversions – Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"An estimated 205 billion emails are sent and received daily, Here are 4 email signatures that drive conversions and can help you market better!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/07\/keyboard-email-banner-1200x400.jpg?fit=1200%2C400&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. Dickinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-signatures\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-signatures\\\/\"},\"author\":{\"name\":\"William S. 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