{"id":683,"date":"2018-02-19T09:49:48","date_gmt":"2018-02-19T17:49:48","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=683"},"modified":"2018-02-19T10:14:39","modified_gmt":"2018-02-19T18:14:39","slug":"email-marketing-not-dead","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/email-marketing-not-dead\/","title":{"rendered":"Email Marketing Is Not Dead \u2014 In Fact, It Is Thriving!"},"content":{"rendered":"<p><strong>According to research, Email Marketing \u2014 when done right \u2014 delivers around a 45:1 ROI ratio. That is just WOW!<\/strong><\/p>\n<h4>Regarding Email Marketing<\/h4>\n<blockquote>\n<h5 style=\"padding-left: 60px;\"><a href=\"https:\/\/digital.com\/blog\/small-business-statistics\/\">Digital.com<\/a>\u00a0says that &#8220;&#8230;on average, companies see a 4300% return on their investment&#8221;.<\/h5>\n<\/blockquote>\n<p>The results for such a high ROI is because\u00a0email\u00a0allows you to an opportunity for follow-up and get a better understanding of your recipients, which can lead to an increase in marketing qualified leads and ultimately sales. Emails also help you develop a deeper relationship, which is crucial in today&#8217;s business \u2014 both online and offline.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-685\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Relationships-Matter640x342.jpg?resize=525%2C281&#038;ssl=1\" alt=\"Relationships Matter\" width=\"525\" height=\"281\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Relationships-Matter640x342.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Relationships-Matter640x342.jpg?resize=150%2C80&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Relationships-Matter640x342.jpg?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Relationships-Matter640x342.jpg?resize=350%2C187&amp;ssl=1 350w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/>Further, these relationships increase referrals and help develop stronger relationships with prospects and customers alike, positioning your business as an authority amongst the myriad of similar businesses.<\/p>\n<h4><a href=\"https:\/\/dickinsonent.com\/cortex\/email-marketing\/\">Email Marketing<\/a> Delivers Better Results<\/h4>\n<p>Cortex Marketing is partnered\u00a0up with solution provider Constant Contact\u00ae, who delivers real-world insight into the overall\u00a0effectiveness of your email marketing campaigns, guiding you to better results. In this video, here are two new awesome tools that allow you to further understand how to better market to your target audience.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lI0trsN4Adg?start=27\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>Email Marketing That Delivers A Targeted Offer Is Preferred By 77% Of Consumers<\/h4>\n<p>For business-to-customer communications, not only is email not dying, but consumers actually prefer it.<\/p>\n<p>For 2018, <a href=\"https:\/\/www.salesforce.com\/blog\/category\/marketing.html?mc=marketingcloud.com\/blog\/91-of-consumers-use-email-at-least-daily\" target=\"_blank\" rel=\"noopener\">Exact Target<\/a> says that email popularity for personal communications may be dropping, but for business purposes,\u00a0a mind-blowing 77% of customers prefer marketing communications to come through email,\u00a0while only 5 percent choose text messaging and 6 percent select social media.<\/p>\n<p>Clearly, email is established in consumers\u2019 minds as the best way to hear from your business, and that trend is only growing.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-686\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Saleforce-Stats640x335.jpg?resize=525%2C275&#038;ssl=1\" alt=\"SalesForce\u00ae Stats\" width=\"525\" height=\"275\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Saleforce-Stats640x335.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Saleforce-Stats640x335.jpg?resize=150%2C79&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Saleforce-Stats640x335.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Saleforce-Stats640x335.jpg?resize=350%2C183&amp;ssl=1 350w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/>While it is appropriate for businesses to offer customers a choice of how they want to be communicated with, email\u00a0marketing shows every sign of remaining on top for the foreseeable future.<\/p>\n<p><strong><a href=\"https:\/\/dickinsonent.com\/cortex\/conversation\/\" target=\"_blank\" rel=\"noopener\">Lets&#8217; talk<\/a> about how you can succeed\u00a0with email marketing.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to research, Email Marketing \u2014 when done right \u2014 delivers around a 45:1 ROI ratio. That is just WOW! Regarding Email Marketing Digital.com\u00a0says that &#8220;&#8230;on average, companies see a 4300% return on their investment&#8221;. The results for such a high ROI is because\u00a0email\u00a0allows you to an opportunity for follow-up and get a better understanding &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/email-marketing-not-dead\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Email Marketing Is Not Dead \u2014 In Fact, It Is Thriving!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[62],"tags":[],"class_list":["post-683","post","type-post","status-publish","format-video","hentry","category-marketing","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Is Not Dead \u2014 In Fact, It Is Thriving! &#8211; Cortex Marketing<\/title>\n<meta name=\"description\" content=\"For business-to-customer communications, not only is email not dying, but consumers actually prefer it.\u00a0In fact, &quot;...on average, companies see a 4300% return on their investment when using Email Marketing&quot;. ~ Digital.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/email-marketing-not-dead\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Email Marketing Is Not Dead \u2014 In Fact, It Is Thriving! &#8211; Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"For business-to-customer communications, not only is email not dying, but consumers actually prefer it.\u00a0In fact, &quot;...on average, companies see a 4300% return on their investment when using Email Marketing&quot;. ~ Digital.com\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/02\/Relationships-Matter640x342.jpg?fit=640%2C342&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. Dickinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-not-dead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/email-marketing-not-dead\\\/\"},\"author\":{\"name\":\"William S. 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