{"id":74,"date":"2017-05-22T01:52:54","date_gmt":"2017-05-22T01:52:54","guid":{"rendered":"http:\/\/dickinsonent.com\/cortex\/?p=74"},"modified":"2018-01-19T02:02:31","modified_gmt":"2018-01-19T10:02:31","slug":"copywriting-isnt-just-art-science","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/copywriting-isnt-just-art-science\/","title":{"rendered":"Copywriting isn\u2019t Just an Art, It\u2019s a Science."},"content":{"rendered":"<h4 class=\"cu bg\"><span class=\"cr wysiwyg-text-align-left\">Copywriting can seem like a massive obstacle, but it doesn\u2019t have to be that way!<\/span><\/h4>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-75 size-large\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/science-1700-1024x267.jpg?resize=525%2C137\" alt=\"Copywriting Science With Cortex Marketing\" width=\"525\" height=\"137\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/science-1700.jpg?resize=1024%2C267&amp;ssl=1 1024w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/science-1700.jpg?resize=300%2C78&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/science-1700.jpg?resize=768%2C200&amp;ssl=1 768w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/science-1700.jpg?w=1700&amp;ssl=1 1700w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/science-1700.jpg?w=1575&amp;ssl=1 1575w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/p>\n<div class=\"cu bg\">\n<p><strong><span class=\"cr wysiwyg-text-align-left\">Here are five quick copywriting tips that you\u2019ll be able to use to get your message across to visitors quickly and painlessly:<\/span><\/strong><\/p>\n<\/div>\n<ol>\n<li class=\"cu ay\"><span class=\"wysiwyg-text-align-left cr\">Keep your copywriting\u00a0headlines short, sweet and persuasive \u2014 this will show visitors what they will\u00a0gain by continuing to read on.\u00a0<\/span><\/li>\n<li class=\"cu ay\">Good marketing copy is focused on your reader&#8217;s needs, such as their wants, their fears, their problems, etc.; sales copy is focused on EVERYTHING you do i.e. your product\u2019s features, your company, your offer, etc..<\/li>\n<li class=\"cu ay\">Use bullet points to get your message across; keep your message simple and hold on to your reader&#8217;s attention by being as concise\u00a0as possible.<\/li>\n<li class=\"cu ay\">\n<div><span class=\"wysiwyg-text-align-left cr\">Use statistics, numbers, testimonials, and quotes from experts to demonstrate your claims about your product or service, and win over your readers.\u00a0<\/span><\/div>\n<\/li>\n<li class=\"cu ay\">\n<div>In your call to action, keep it clear, compelling and tell your audience exactly what to do next.<\/div>\n<\/li>\n<\/ol>\n<div><span class=\"wysiwyg-text-align-left cr\">Painless, right? \u00a0<a href=\"https:\/\/dickinsonent.com\/cortex\/conversation\/\">Let&#8217;s talk<\/a><\/span>\u00a0more about your message and how small changes can make a big difference.<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Copywriting can seem like a massive obstacle, but it doesn\u2019t have to be that way! Here are five quick copywriting tips that you\u2019ll be able to use to get your message across to visitors quickly and painlessly: Keep your copywriting\u00a0headlines short, sweet and persuasive \u2014 this will show visitors what they will\u00a0gain by continuing to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/copywriting-isnt-just-art-science\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Copywriting isn\u2019t Just an Art, It\u2019s a Science.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[20,21,18,19],"class_list":["post-74","post","type-post","status-publish","format-standard","hentry","category-marketing-science","tag-copywriting","tag-marketing-copy-vs-sales-copy","tag-marketing-messages","tag-top-5-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting isn\u2019t Just an Art, It\u2019s a Science. &#8211; Cortex Marketing<\/title>\n<meta name=\"description\" content=\"Copywriting can feel like a massive chore. Here are five copywriting tips that you\u2019ll be able to use to get your message to visitors quickly and painlessly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/copywriting-isnt-just-art-science\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Copywriting isn\u2019t Just an Art, It\u2019s a Science. &#8211; Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"Copywriting can feel like a massive chore. 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Dickinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/copywriting-isnt-just-art-science\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/copywriting-isnt-just-art-science\\\/\"},\"author\":{\"name\":\"William S. 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