{"id":757,"date":"2018-04-13T14:16:33","date_gmt":"2018-04-13T22:16:33","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=757"},"modified":"2018-04-13T17:00:18","modified_gmt":"2018-04-14T01:00:18","slug":"explainer-videos","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/explainer-videos\/","title":{"rendered":"Explainer Videos \u2014 Easily Tell Your Story"},"content":{"rendered":"

So how do you easily\u00a0tell your\u00a0story? One of the best ways is to develop explainer videos!<\/p>\n

\"YumYum<\/a><\/p>\n

The video<\/span>\u00a0is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:<\/h4>\n

97% of marketers say\u00a0the video<\/span>\u00a0has helped increase user understanding of their product or service.<\/p>\n

76% say it helped them increase sales.<\/p>\n

47% say it helped them reduce support queries.<\/p>\n

76% say it helped them increase traffic.<\/p>\n

80% of marketers say\u00a0the video<\/span>\u00a0has increased dwell time on their website.<\/p>\n

95% of people have watched an\u00a0explainer<\/span>\u00a0video<\/span>\u00a0to learn more about a product or service.<\/p>\n

81% of people have been convinced to buy a product or service by watching a brand’s\u00a0video<\/span>.<\/p>\n

69% of people have been convinced to buy a piece of software or application by watching a\u00a0video<\/span>.<\/p>\n

85% of people say they’d like to see more\u00a0video<\/span>\u00a0from brands in 2018.<\/p>\n

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