{"id":816,"date":"2019-04-13T12:10:35","date_gmt":"2019-04-13T20:10:35","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=816"},"modified":"2019-04-14T16:30:29","modified_gmt":"2019-04-15T00:30:29","slug":"encouraging-engagement","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/encouraging-engagement\/","title":{"rendered":"Engagement \u2014 4 Quick and Easy Steps"},"content":{"rendered":"

Encouraging\u00a0engagement, of\u00a0some type, is what every marketing campaign is ultimately about.<\/strong> Unfortunately, many campaigns miss the mark by forgetting that the message should be less about the information of your features, and more about the emotional relevance and benefit of your widget or service to your target audience.<\/p>\n

As such, when you are writing to your audience \u2014 e.g. a prospect or someone who is higher up the food chain and who is extremely busy \u2014 it is important to engage with your best storyline.<\/p>\n

This can easily be done with a simple exercise and if you are reading this, you are in luck; sign up here<\/a> for an online complimentary mini-coaching session on copy-boarding. This is for new clients only and is about 1-hour in length.<\/p>\n

That said, it is often a challenge to develop what you want to say without is sounding like a cold-form-letter.<\/p>\n

\"Engagement<\/p>\n

Encouraging Engagement Like A Professional<\/h4>\n

Tim Ferriss (the number one business podcaster)<\/em> shared this simple template in an interview:
\n1st paragraph: \u201cI know you are very busy and get a lot of emails so this will only take 60 seconds.\u201d<\/p>\n

2nd paragraph: 1 or 2 sentences about who you are and how that\u2019s relevant to the person you\u2019re contacting.<\/p>\n

3rd paragraph: 1 or 2 sentences with a specific question the recipient can answer quickly.<\/p>\n

4th paragraph: \u201cI totally understand if you\u2019re too busy to reply. Even a 1-to-2-line response will make my day.\u201d<\/p>\n

\"Engagement\"<\/p>\n

Encouraging Engagement Old-School Style<\/h4>\n

Note this could also work if you picked up the phone and called. This seems to be a dying art as many would rather sens an email or text message.<\/p>\n

I believe it is because people like to think things through before they speak.\u00a0 Additionally, they like to hear from other thinkers. Certainly, they want other people to know what they think, but doing that via a call can be scary for some.<\/p>\n

So off to the email engagement campaign, and HubSpot’s Barry Feldman<\/a> suggests “prompting your audience with one of the following ‘What do you think?’ strategies:<\/p>\n