{"id":862,"date":"2018-11-12T12:41:26","date_gmt":"2018-11-12T20:41:26","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=862"},"modified":"2018-11-12T12:41:26","modified_gmt":"2018-11-12T20:41:26","slug":"youtube-video-seo","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/youtube-video-seo\/","title":{"rendered":"YouTube: A Complete Guide to Video SEO"},"content":{"rendered":"<p class=\"p2\"><strong>YouTube is not only a social platform, but it\u2019s also <em>THE<\/em> video social platform.<\/strong> On top of that, it is the\u00a0<span class=\"s1\">second largest search engine<\/span>. If we match those statements with the rise of video as the most engaging type of content around, optimizing every video to rank on YouTube is a no-brainer.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-882\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Head-Banner640x296.jpg?resize=525%2C243&#038;ssl=1\" alt=\"YouTube\" width=\"525\" height=\"243\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Head-Banner640x296.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Head-Banner640x296.jpg?resize=150%2C69&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Head-Banner640x296.jpg?resize=300%2C139&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Head-Banner640x296.jpg?resize=350%2C162&amp;ssl=1 350w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/p>\n<h4 class=\"p2\">Video content is the most successful type of content on social media.<\/h4>\n<p class=\"p2\">Every company should consider video as the main focus of its media strategy. If you\u2019re still not convinced, here are some statistics that can change your mind.<\/p>\n<p class=\"p2\">For starters, YouTube has over 30 million active users daily. Not just that, more than 400 hours of video are uploaded to YouTube every minute and processes more than 3 billion searches a month.<\/p>\n<h4 class=\"p2\">YouTube Videos are not only the most watched type of content.<\/h4>\n<p class=\"p2\">it\u2019s also shared more times than text posts, images, podcasts and links combined! If you want to talk about sales, almost 50% of internet users look for videos related to a product or service before visiting a store.<\/p>\n<p class=\"p2\">These statistics are also reflected on the ROI results, as 52% of marketing professionals worldwide claim that video is the type of content with the best ROI.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Serches900.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-883 size-full\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Serches900.png?resize=525%2C276&#038;ssl=1\" alt=\"YouTube Serches\" width=\"525\" height=\"276\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Serches900.png?w=950&amp;ssl=1 950w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Serches900.png?resize=150%2C79&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Serches900.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Serches900.png?resize=768%2C404&amp;ssl=1 768w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Serches900.png?resize=350%2C184&amp;ssl=1 350w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/p>\n<h4 class=\"p2\">Keyword research<\/h4>\n<p class=\"p2\">Let\u2019s start by explaining what keyword research is: A Keyword is a word or phrase that potential users utilize to find a specific type of content. Finding the right keywords is a basic element of every SEO Strategy. Think about how you, as a user, find something online.<\/p>\n<p class=\"p2\">You basically type keywords that help display useful content.<\/p>\n<p class=\"p2\">If you\u2019re a beginner in the world of keyword research, <span class=\"s2\">Google AdWords Keyword Planner <\/span>is a useful resource for building strong keyword lists and helping to get your PPC campaign off\u00a0<span class=\"s3\">to a running start. <\/span>We must add that there are two types of keywords: broad keywords and long-tail keywords. In the following table from <span class=\"s3\">WDR, you <\/span>can find out why the latter is recommended:<\/p>\n<h4 class=\"p2\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-884\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Rocket-700.png?resize=300%2C291&#038;ssl=1\" alt=\"YouTube Rocket\" width=\"300\" height=\"291\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Rocket-700.png?resize=300%2C291&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Rocket-700.png?resize=150%2C145&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Rocket-700.png?resize=350%2C339&amp;ssl=1 350w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Rocket-700.png?w=700&amp;ssl=1 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Optimizing Video Elements<\/h4>\n<p class=\"p2\">Tags: Tags are another basic compound for an effective SEO strategy. As Keywords, tags help your audience with understanding what your video is all about and they should be arranged and selected strategically by relevance. Also, every tag should be directly related to your video content and to your keywords.<\/p>\n<p class=\"p2\">Despite what the competition is up to, there are 3 types of tags that you should consider using: 1) specific tags; 2) compound tags: and 3) generic tags.<\/p>\n<p class=\"p2\">Also, creating Default Tags increases your chances for showing up in the suggested results.<\/p>\n<h4 class=\"p2\">YouTube Video Description<\/h4>\n<p class=\"p4\">Writing a solid video description leads to <span class=\"s3\">valuable information that <\/span>helps viewers find your videos in the search results and understand what they\u2019ll be watching. <span class=\"s3\">Well-written\u00a0<\/span>descriptions are a key to boosting views and watch time, as it helps your video to be searchable for YouTube\u2019s search engine.<\/p>\n<p class=\"p2\">Video descriptions allow you to add playlists, time stamps and creator credits which are valuable elements for your viewers. you can even add links to your Facebook, Instagram, blog or website so that viewers can discover your content on other platforms. As with your Titles, you should add your keywords to your video description.<\/p>\n<p class=\"p5\">It\u00b4s also convenient to add a link to your website within the first few lines. So if a user watches the video and wants to know more, or goes to your site, they can find it quickly. <span class=\"s3\">This\u00a0<\/span>video from YouTube Creators Academy describes tips to write effective descriptions:<\/p>\n<p class=\"p6\"><span class=\"s3\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fWdkrIAzqOA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<h4 class=\"p7\">YouTube Title<\/h4>\n<p class=\"p2\">Your title selection will help YouTube understand what your video is all about, and at the same time, help users find what they\u2019re looking for. Each one of your titles should describe your video, be clickable and catch users attention. It is important to use keywords in your title and it should always be related to your content.<\/p>\n<p class=\"p2\">Think about it, your title and thumbnail is the very first element that viewers are going to see before clicking on your video, and it\u2019s the main potential factor which is going to help your channel attract more subscribers and viewers.<\/p>\n<p class=\"p2\">In the following video you can learn how to write attractive titles on YouTube:<\/p>\n<p class=\"p6\"><span class=\"s3\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/uM6fEGC72Bo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<h4 class=\"p2\">Thumbnails<\/h4>\n<p class=\"p8\">Thumbnails are small clickable images for your YouTube videos. Thumbnails should work side-by-side with your title and video description to reflect your content so that viewers can find what they\u2019re searching for. If you don\u2019t do so, then you\u2019re not committing on showing viewers what they wanted to watch in the first place, and you\u2019re going to lose credibility, audience retention and subscribers.<\/p>\n<p class=\"p9\">When you start making your thumbnails, consider that the custom resolution is 1920px*1080px. The image that you should use for your thumbnail should be from the actual video or something that represents what the video is about. You can also add text to your thumbnail, which should be related to your video content, title, keywords and video description.<\/p>\n<h4 class=\"p2\">What are the best types of marketing videos to rank on YouTube<\/h4>\n<p class=\"p5\">To rank better on YouTube, some videos work better than others. Some examples of the best types of videos to rank on YouTube are <span class=\"s3\">educational videos, <\/span><span class=\"s1\">explainer videos<\/span><span class=\"s3\">, how-to-videos,\u00a0<\/span>company story videos, product videos and testimonial videos. If you have different products for distinct audiences you\u2019re going to develop specific content adapted to their needs.<\/p>\n<p class=\"p2\">You can\u2019t expect to use the same video for different users and expect brilliant results in all cases. So, the first step is selecting your goals and strategy, secondly, <span class=\"s2\">identify your\u00a0<\/span><span class=\"s2\">audience <\/span>and then select the best types of videos according to your analysis. At last, we must say that the most shared videos are those that trigger emotions from viewers.<\/p>\n<p class=\"p2\">Think about what you usually share, most of those videos are funny or emotional. <span class=\"s4\">So always\u00a0<\/span>keep in mind that the most shared videos are those that generate empathy with users.<\/p>\n<p class=\"p5\">Whether it is a funny, inspiring or emotional video, it will always rank better than a video that only talks about a product or service.<\/p>\n<h4 class=\"p2\">How long should the video be?<\/h4>\n<p class=\"p2\">Did you know that humans have short attention spans? If you didn\u2019t, you should take into account two basic statistics:<\/p>\n<ol>\n<li class=\"p2\">65% of video viewers watch at least two-thirds of a video; and<\/li>\n<li class=\"p2\">Only 20% of users read an article from start to finish.<\/li>\n<\/ol>\n<p class=\"p2\">This means that video still wins over text content, but this doesn\u2019t mean that you can make a 20-minute video.<\/p>\n<p class=\"p2\">You should also be strategic when it comes to video length. We can confirm that videos up to <span class=\"s2\">2 minutes long <\/span>have the most engagement as it shows on the statistic chart below:<\/p>\n<p class=\"p2\">Which means that if you make a video shorter than 2 minutes, it\u2019s going to hold viewers attention more than a 3-minute video. If you even have a 1-minute video, and you can make it shorter, don\u2019t doubt on making that video even shorter and more effective!<\/p>\n<h4 class=\"p2\">How to hook the audience<\/h4>\n<p class=\"p2\">Although you already know how long your video should be, this doesn\u2019t mean that it\u2019s going to be effective. Your main goal is to hook your audience to maximize the watch times. Explaining what the video is all about from the start can help users understand what they&#8217;re going to get, and stay around for it. You should do this in the first 10 seconds.<\/p>\n<p class=\"p2\"><span class=\"s2\">10 seconds <\/span>is the average amount of time it takes for a YouTube viewer to decide whether or not they want to watch the rest of your video. It also gives users a reason to watch a video until the end.<\/p>\n<p class=\"p2\">For example, If your video is a recipe, you can tell your viewers to keep watching because at the end of the video you\u2019re going to reveal a secret ingredient. On the other hand, engagement depends on the impact and quality of your content. All of your videos should have the ultimate audio and video quality.<\/p>\n<p class=\"p2\">Nowadays, no one is willing to watch a low-quality video. High-quality videos are the most viewed, they are therefore the most shared. And whoever is in the video, should be charismatic, expressive and cheerful. If you\u2019re not a fan of live-action videos, don\u2019t worry, you can use animated videos to talk about your business. In the following video you\u2019re going to find 7 tips for audience retention:<\/p>\n<p class=\"p6\"><span class=\"s3\"> <iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/vPRIXRVRIP8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<h4 class=\"p2\">What&#8217;s the most important segment of the video?<\/h4>\n<p class=\"p2\">The first 10 to 15 seconds is the most important segment of your video. So your key message should be in the first few seconds of the video. This is your opportunity to hook viewers, as you should introduce them to what the video is all about and still keep their attention. If you\u2019re making video ads, keeping viewers attention is quite a challenge.<\/p>\n<p class=\"p2\">Think about the skip button, it takes 5 seconds to activate, so think wisely when using those first few seconds to attract users to prefer your content over the video that they initially wanted to watch.<\/p>\n<p class=\"p2\">The following statistic from Wistia shows that the average 1 or 2-minute video was viewed 70% of the way through, while the average 10-minute video was viewed on average 50% of the way through.<\/p>\n<h4 class=\"p2\">How to create a video for audience retention<\/h4>\n<p class=\"p2\">Audience retention is the measurement of how much of a video someone watches on YouTube. To identify which of your videos have the highest audience retention and why YouTube offers the <span class=\"s2\">Audience Retention Report.<\/span><\/p>\n<p class=\"p2\">For effective audience retention, you should consider using playlists, cards, and end screens on your videos. These are a great way to drive traffic from one video to another and keep viewers watching by suggesting relevant content.<\/p>\n<p class=\"p2\">Playlists are a great resource to keep your videos in order by arranging them by theme.<\/p>\n<p class=\"p2\">And, lastly, audio quality, video quality and the narrator&#8217;s personality are also relevant aspects when it comes to audience retention.<\/p>\n<h4 class=\"p2\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-885\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/time-for-action_call-to-action.jpg?resize=300%2C200&#038;ssl=1\" alt=\"YouTube Call To Action\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/time-for-action_call-to-action.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/time-for-action_call-to-action.jpg?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/time-for-action_call-to-action.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/time-for-action_call-to-action.jpg?resize=350%2C233&amp;ssl=1 350w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/time-for-action_call-to-action.jpg?w=948&amp;ssl=1 948w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Call to Action<\/h4>\n<p class=\"p2\">A call to action is an opportunity to incorporate new subscribers to your channel or lead to other videos from your channel. It has to be present on all of your videos, and it should be at the beginning or middle of your video. As we said before when analyzing audience retention, most drop-offs happen after the first 15 seconds, so don\u2019t leave your call-to-action at the end of your video.<\/p>\n<h4 class=\"p2\">Playlists<\/h4>\n<p class=\"p2\">Playlists are a vital element of your content strategy and organization of your video content.<\/p>\n<p class=\"p2\">There are two types of playlists: series playlists and ordinary playlists. Series Playlists are used for sequential videos, and ordinary playlists are used for organizing your videos based on a specific theme.<\/p>\n<h4 class=\"p2\">Channel Branding<\/h4>\n<p class=\"p2\">Branding doesn\u2019t end on your video thumbnails or descriptions, your channel must also reflect your business identity. This can help attract potential users and help you differentiate yourself from your competitors. So start by making your <span class=\"s2\">YouTube Channel Trailer, <\/span>develop playlists and design your thumbnails according to your business personality.<\/p>\n<p class=\"p2\">It is also important that you share your videos to promote traffic to your channel. You should share your videos on your own blog, website and social media channels. <span class=\"s4\">More distribution\u00a0<\/span>and places where your video appears means a better YouTube video ranking. There is no better promoter of your company than yourself!<\/p>\n<h4 class=\"p2\">Final Thoughts<\/h4>\n<p class=\"p2\">Users around the world watch over one billion hours of video every day, this is <span class=\"s1\">more than\u00a0<\/span><span class=\"s1\">Netflix and Facebook video <\/span>combined! YouTube also has 1.5 billion monthly active users.<\/p>\n<p class=\"p2\"><span class=\"s3\">More than half <\/span>of YouTube views come from mobile devices.<\/p>\n<p class=\"p2\">With that said, we can confirm that video is the most effective content for marketing, as it has the highest click-through rate and generates more shares than text and images combined!<\/p>\n<p class=\"p2\">So don\u2019t wait any longer and start your video marketing campaign on YouTube. Call Cortex to start the conversation 1-888-502-3523 or set aside some time by <a href=\"https:\/\/dickinsonent.com\/cortex\/book-some-time\/\" target=\"_blank\" rel=\"noopener\">booking it here<\/a>!<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/victor-blasco\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-881 size-medium\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/Victor-Blasco-for-web400.jpg?resize=300%2C257&#038;ssl=1\" alt=\"YouTube Victor Blasco\" width=\"300\" height=\"257\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/Victor-Blasco-for-web400.jpg?resize=300%2C257&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/Victor-Blasco-for-web400.jpg?resize=150%2C129&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/Victor-Blasco-for-web400.jpg?resize=350%2C300&amp;ssl=1 350w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/Victor-Blasco-for-web400.jpg?w=400&amp;ssl=1 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>This blog was guest written by\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/victor-blasco\/\" target=\"_blank\" rel=\"noopener\">Victor Blasco, CEO of YumYum Videos.<\/a>\u00a0He is also an audiovisual designer and video marketing expert. Aside from running the<br \/>\nbusiness, he loves studying Chinese Philosophy and is a real geek for science fiction<br \/>\nfilms and comics!<\/p>\n<p><a href=\"https:\/\/www.yumyumvideos.com\/\" target=\"_blank\" rel=\"noopener\">Yum-Yum Videos<\/a> connect brands and people through customized video content marketing; for every step of the buyer\u2019s journey.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube is not only a social platform, but it\u2019s also THE video social platform. On top of that, it is the\u00a0second largest search engine. If we match those statements with the rise of video as the most engaging type of content around, optimizing every video to rank on YouTube is a no-brainer. Video content is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/youtube-video-seo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;YouTube: A Complete Guide to Video SEO&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[107],"tags":[31,55,109,40,80,108],"class_list":["post-862","post","type-post","status-publish","format-standard","hentry","category-youtube-video","tag-content-marketing","tag-marketing-strategy","tag-optimizing","tag-seo","tag-video","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube: A Complete Guide to Video SEO &#8211; Cortex Marketing<\/title>\n<meta name=\"description\" content=\"YouTube is not only a social platform, but it\u2019s also THE video social platform and optimizing every video to rank on YouTube canbe a no-brainer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/youtube-video-seo\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"YouTube: A Complete Guide to Video SEO &#8211; Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"YouTube is not only a social platform, but it\u2019s also THE video social platform and optimizing every video to rank on YouTube canbe a no-brainer.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2018\/11\/YouTube-Head-Banner640x296.jpg?fit=640%2C296&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. Dickinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/youtube-video-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/youtube-video-seo\\\/\"},\"author\":{\"name\":\"William S. 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