{"id":923,"date":"2019-01-16T14:19:53","date_gmt":"2019-01-16T22:19:53","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=923"},"modified":"2019-01-16T14:37:42","modified_gmt":"2019-01-16T22:37:42","slug":"10-reasons-why","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/10-reasons-why\/","title":{"rendered":"10 Reasons Why Social Media Should Be Important To You"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-925\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/01\/social-media-is-like-a-river640x207.jpg?resize=525%2C170&#038;ssl=1\" alt=\"\" width=\"525\" height=\"170\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/01\/social-media-is-like-a-river640x207.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/01\/social-media-is-like-a-river640x207.jpg?resize=150%2C49&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/01\/social-media-is-like-a-river640x207.jpg?resize=300%2C97&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/01\/social-media-is-like-a-river640x207.jpg?resize=350%2C113&amp;ssl=1 350w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/p>\n<p>10 Reasons Why Social Media Is Important to Your Company&#8230;\u00a0 according to <a href=\"https:\/\/SearchEngineJournal.com\">SearchEngineJournal.com<\/a>.<\/p>\n<blockquote>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">For companies not already on \u2013 or forced by prospects and customers to be on \u2013 the leading edge of social media, there\u2019s often a prevalent question about what value social media has.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">From the range of being seen as an untapped opportunity to one of frustration with it being seen as something of a burden, it can be tough to find the right justification for why it is important.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">Regardless of industry and organization size, there are 10 reasons why social media is important to your company regardless of any preconceived answers to the potential questions or to previous commitments and efforts. ~\u00a0Corry Morris<\/span><\/p>\n<\/blockquote>\n<ol>\n<li>Reputation Management<\/li>\n<li>PR<\/li>\n<li>SEO<\/li>\n<li>Local Search<\/li>\n<li>Funnel Development<\/li>\n<li>Agile Marketing<\/li>\n<li>Prospecting<\/li>\n<li>Thought Leadership<\/li>\n<li>Gaining Industry Insight<\/li>\n<li>Recruitment<\/li>\n<\/ol>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-926\" src=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/01\/drip-marketing740.jpg?resize=525%2C162&#038;ssl=1\" alt=\"10 Reasons Why Marketing\" width=\"525\" height=\"162\" srcset=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/01\/drip-marketing740.jpg?w=740&amp;ssl=1 740w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/01\/drip-marketing740.jpg?resize=150%2C46&amp;ssl=1 150w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/01\/drip-marketing740.jpg?resize=300%2C93&amp;ssl=1 300w, https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/01\/drip-marketing740.jpg?resize=350%2C108&amp;ssl=1 350w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>If any of these &#8220;10 Reasons\u00a0Why&#8221; resonated with you, <a href=\"https:\/\/www.searchenginejournal.com\/why-social-media-is-important\/285809\/\" target=\"_blank\" rel=\"noopener\">you should read this post<\/a> by <a href=\"https:\/\/www.searchenginejournal.com\/author\/corey-morris\/\" target=\"_blank\" rel=\"noopener\">Corry Morris<\/a>. I highly recommend\u00a0you follow that up by reading my\u00a0post about how <a href=\"https:\/\/dickinsonent.com\/cortex\/marketing-your-business-is-like-farming\/\" target=\"_blank\" rel=\"noopener\">Marketing Is Like Farming<\/a>.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 Reasons Why Social Media Is Important to Your Company&#8230;\u00a0 according to SearchEngineJournal.com. For companies not already on \u2013 or forced by prospects and customers to be on \u2013 the leading edge of social media, there\u2019s often a prevalent question about what value social media has. From the range of being seen as an untapped &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/10-reasons-why\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;10 Reasons Why Social Media Should Be Important To You&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[62],"tags":[],"class_list":["post-923","post","type-post","status-publish","format-quote","hentry","category-marketing","post_format-post-format-quote"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Reasons Why Social Media Should Be Important &#8211; Cortex Marketing<\/title>\n<meta name=\"description\" content=\"10 Reasons Why with the leading edge of marketing, there\u2019s often a prevalent question about what value social media has in your mix. Discover more...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/10-reasons-why\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"10 Reasons Why Social Media Should Be Important To You\" \/>\n<meta name=\"twitter:description\" content=\"10 Reasons Why with the leading edge of marketing, there\u2019s often a prevalent question about what value social media has in your mix. 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