{"id":931,"date":"2019-02-02T11:23:14","date_gmt":"2019-02-02T19:23:14","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=931"},"modified":"2019-02-02T14:19:07","modified_gmt":"2019-02-02T22:19:07","slug":"conversation-marketing-goal","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/conversation-marketing-goal\/","title":{"rendered":"A Conversation Is Always The Marketing Goal"},"content":{"rendered":"

A conversation is not often spoken about, but at the end of the day, it is crucial to the overall goal of every campaign.<\/strong><\/p>\n

Internet marketing campaign goals require thorough planning.\u00a0Be specific when you decide on your marketing goals, objectives and strategies to build a winning marketing campaign.<\/p>\n

\"A
Quote From Joshua Keiser at Capco<\/figcaption><\/figure>\n

A Conversation Equals An Engagement Moment<\/h4>\n

It\u2019s not enough to reach people, you have to engage them with high-quality, informative, interesting, and most importantly, emotionally-engaging content. Many try to get views, and views are good, however, engagement is a way to tell how good your content is at answering your target audiences\u2019 most important questions. Or it can show you how well you are distracting your target audience from their biggest headaches (by entertaining them.)<\/p>\n

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“Traditional corporate communication must give way to a process that is more dynamic and more sophisticated. Most important, that process must be\u00a0conversational.” ~\u00a0Boris Groysberg & Michael Slind<\/a> in Leadership Is A Conversation<\/span><\/p>\n<\/blockquote>\n

Some common engagement measures:<\/strong><\/p>\n