{"id":975,"date":"2019-04-16T15:42:25","date_gmt":"2019-04-16T23:42:25","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=975"},"modified":"2019-04-16T17:21:02","modified_gmt":"2019-04-17T01:21:02","slug":"my-1-question-asked-do-you-make-websites","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/","title":{"rendered":"My #1 Question Asked: Do You Make Websites?"},"content":{"rendered":"

I decided to write this “My #1 Question Asked: Do You Make Websites?”<\/em> post because at least once a week (50+ times per year), I get asked this question. This post is about the deeper answer, beyond “yes”.<\/p>\n

\"We<\/p>\n

Today’s Marketing Professional<\/h4>\n

I am not boasting or making any claim that the average marketer of today has the same education as a physician, however, I have discovered that using the analogy of a family physician is an easy way to understand the term “marketing professional”.<\/p>\n

Your family doctor would be able to administer a shot or take blood pressure, as well as specialize in some aspect of medicine. Today’s marketer can build a website with at least a WYSIWYG editor, and will often focus on a specialty.<\/p>\n

That said, today’s typical marketer also specializes in something specific, such as what I do here at Cortex, conversion optimization and engagement engineering.<\/p>\n

\"We<\/p>\n

Yes, Cortex Marketing Does Make Websites<\/h4>\n

Although the skillset to make websites is needed in being a good marketer, today’s full-service marketing is bigger than that. An example is that Jason, and his business Ad-Sol.com<\/a>, specializes in advertising, whereas Behrooz, and his business MasterPix.com<\/a>, specializes in custom websites and graphic design. So, does Cortex marketing make Websites? Yes, but so does Ad-Sol and MasterPix. Clear as mud?<\/p>\n

The bottom line is, marketing is a multi-spoked wheel and the many components of that wheel, support and works off of each other.<\/p>\n

The General Top-10 Components Are:<\/strong><\/em><\/p>\n

    \n
  1. \n
      \n
    1. \n
        \n
      1. Big Picture Names (e.g. what you call your business, domain url’s, content titles, etc.)<\/li>\n
      2. Big Picture Strategies and Plans<\/li>\n
      3. Branding & Colour Schemes<\/li>\n
      4. Target Defining<\/li>\n
      5. Copy-Boarding<\/li>\n
      6. Copywriting<\/li>\n
      7. Online Development (websites, social media, etc)<\/li>\n
      8. Publicity<\/li>\n
      9. Testing<\/li>\n
      10. Analyzing successes and failures<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

        \"WeA Different Kind Of Marketing Company<\/h4>\n

        If you are looking for an effective way to not just drive more traffic to your site, but to drive more qualified leads to your sales funnel, lets set up a time to chat…<\/a> or you can call me now at 1-888-502-3523. I look forward to speaking with you about your ideas!!<\/p>\n

         <\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        I decided to write this “My #1 Question Asked: Do You Make Websites?” post because at least once a week (50+ times per year), I get asked this question. This post is about the deeper answer, beyond “yes”. Today’s Marketing Professional I am not boasting or making any claim that the average marketer of today … <\/p>\n

        Continue reading “My #1 Question Asked: Do You Make Websites?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[62,46],"tags":[23,127,126,125,54],"class_list":["post-975","post","type-post","status-publish","format-standard","hentry","category-marketing","category-top-10-lists","tag-conversion","tag-how-to-build-a-website","tag-social-media-development","tag-we-make-websites","tag-wordpress-development"],"yoast_head":"\nMy #1 Question Asked: Do You Make Websites? – Cortex Marketing<\/title>\n<meta name=\"description\" content=\"Do you make websites? Using the analogy of a family physician is an easy way to understand the term "marketing professional" and what we actually do!\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"My #1 Question Asked: Do You Make Websites? – Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"Do you make websites? Using the analogy of a family physician is an easy way to understand the term "marketing professional" and what we actually do!\u00a0\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/04\/WSandSM_Development_640x266.jpg?fit=640%2C266&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. Dickinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/\"},\"author\":{\"name\":\"William S. Dickinson\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#\\\/schema\\\/person\\\/4267ff46c8238338bb0a5b1a1581697f\"},\"headline\":\"My #1 Question Asked: Do You Make Websites?\",\"datePublished\":\"2019-04-16T23:42:25+00:00\",\"dateModified\":\"2019-04-17T01:21:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/\"},\"wordCount\":358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/WSandSM_Development_640x266.jpg\",\"keywords\":[\"conversion\",\"How To Build A Website\",\"Social Media Development\",\"We Make Websites\",\"WordPress Development\"],\"articleSection\":[\"Marketing\",\"Top-10 Lists\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/\",\"url\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/\",\"name\":\"My #1 Question Asked: Do You Make Websites? – Cortex Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/WSandSM_Development_640x266.jpg\",\"datePublished\":\"2019-04-16T23:42:25+00:00\",\"dateModified\":\"2019-04-17T01:21:02+00:00\",\"description\":\"Do you make websites? Using the analogy of a family physician is an easy way to understand the term \\\"marketing professional\\\" and what we actually do!\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/WSandSM_Development_640x266.jpg?fit=640%2C266&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/WSandSM_Development_640x266.jpg?fit=640%2C266&ssl=1\",\"width\":640,\"height\":266,\"caption\":\"We Make Websites\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/my-1-question-asked-do-you-make-websites\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"My #1 Question Asked: Do You Make Websites?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#website\",\"url\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/\",\"name\":\"Cortex Marketing\",\"description\":\"Online Engagement Engineering and Conversion Marketing That Works\",\"publisher\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#organization\",\"name\":\"Cortex Marketing\",\"url\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/cortex-logo512x258.png?fit=512%2C258&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/cortex-logo512x258.png?fit=512%2C258&ssl=1\",\"width\":512,\"height\":258,\"caption\":\"Cortex Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cortexmarketing\\\/\",\"https:\\\/\\\/x.com\\\/cortexmarketing\",\"https:\\\/\\\/www.linkedin.com\\\/company-beta\\\/2435608\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/cortexmarketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/#\\\/schema\\\/person\\\/4267ff46c8238338bb0a5b1a1581697f\",\"name\":\"William S. Dickinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/william-web-2017.png?fit=71%2C96&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/william-web-2017.png?fit=71%2C96&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/dickinsonent.com\\\/cortex\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/william-web-2017.png?fit=71%2C96&ssl=1\",\"caption\":\"William S. Dickinson\"},\"sameAs\":[\"http:\\\/\\\/www.cortex-marketing.ca\"],\"url\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/author\\\/williamdickinson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"My #1 Question Asked: Do You Make Websites? – Cortex Marketing","description":"Do you make websites? Using the analogy of a family physician is an easy way to understand the term \"marketing professional\" and what we actually do!\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/","twitter_card":"summary_large_image","twitter_title":"My #1 Question Asked: Do You Make Websites? – Cortex Marketing","twitter_description":"Do you make websites? Using the analogy of a family physician is an easy way to understand the term \"marketing professional\" and what we actually do!\u00a0","twitter_image":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/04\/WSandSM_Development_640x266.jpg?fit=640%2C266&ssl=1","twitter_creator":"@cortexmarketing","twitter_site":"@cortexmarketing","twitter_misc":{"Written by":"William S. Dickinson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/#article","isPartOf":{"@id":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/"},"author":{"name":"William S. Dickinson","@id":"https:\/\/dickinsonent.com\/cortex\/#\/schema\/person\/4267ff46c8238338bb0a5b1a1581697f"},"headline":"My #1 Question Asked: Do You Make Websites?","datePublished":"2019-04-16T23:42:25+00:00","dateModified":"2019-04-17T01:21:02+00:00","mainEntityOfPage":{"@id":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/"},"wordCount":358,"commentCount":0,"publisher":{"@id":"https:\/\/dickinsonent.com\/cortex\/#organization"},"image":{"@id":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/04\/WSandSM_Development_640x266.jpg","keywords":["conversion","How To Build A Website","Social Media Development","We Make Websites","WordPress Development"],"articleSection":["Marketing","Top-10 Lists"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/","url":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/","name":"My #1 Question Asked: Do You Make Websites? – Cortex Marketing","isPartOf":{"@id":"https:\/\/dickinsonent.com\/cortex\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/#primaryimage"},"image":{"@id":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/04\/WSandSM_Development_640x266.jpg","datePublished":"2019-04-16T23:42:25+00:00","dateModified":"2019-04-17T01:21:02+00:00","description":"Do you make websites? Using the analogy of a family physician is an easy way to understand the term \"marketing professional\" and what we actually do!\u00a0","breadcrumb":{"@id":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/#primaryimage","url":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/04\/WSandSM_Development_640x266.jpg?fit=640%2C266&ssl=1","contentUrl":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2019\/04\/WSandSM_Development_640x266.jpg?fit=640%2C266&ssl=1","width":640,"height":266,"caption":"We Make Websites"},{"@type":"BreadcrumbList","@id":"https:\/\/dickinsonent.com\/cortex\/my-1-question-asked-do-you-make-websites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dickinsonent.com\/cortex\/"},{"@type":"ListItem","position":2,"name":"My #1 Question Asked: Do You Make Websites?"}]},{"@type":"WebSite","@id":"https:\/\/dickinsonent.com\/cortex\/#website","url":"https:\/\/dickinsonent.com\/cortex\/","name":"Cortex Marketing","description":"Online Engagement Engineering and Conversion Marketing That Works","publisher":{"@id":"https:\/\/dickinsonent.com\/cortex\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dickinsonent.com\/cortex\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dickinsonent.com\/cortex\/#organization","name":"Cortex Marketing","url":"https:\/\/dickinsonent.com\/cortex\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dickinsonent.com\/cortex\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/cortex-logo512x258.png?fit=512%2C258&ssl=1","contentUrl":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/cortex-logo512x258.png?fit=512%2C258&ssl=1","width":512,"height":258,"caption":"Cortex Marketing"},"image":{"@id":"https:\/\/dickinsonent.com\/cortex\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cortexmarketing\/","https:\/\/x.com\/cortexmarketing","https:\/\/www.linkedin.com\/company-beta\/2435608","https:\/\/www.youtube.com\/user\/cortexmarketing"]},{"@type":"Person","@id":"https:\/\/dickinsonent.com\/cortex\/#\/schema\/person\/4267ff46c8238338bb0a5b1a1581697f","name":"William S. Dickinson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/william-web-2017.png?fit=71%2C96&ssl=1","url":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/william-web-2017.png?fit=71%2C96&ssl=1","contentUrl":"https:\/\/i0.wp.com\/dickinsonent.com\/cortex\/wp-content\/uploads\/2017\/05\/william-web-2017.png?fit=71%2C96&ssl=1","caption":"William S. Dickinson"},"sameAs":["http:\/\/www.cortex-marketing.ca"],"url":"https:\/\/dickinsonent.com\/cortex\/author\/williamdickinson\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8L73H-fJ","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/posts\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/comments?post=975"}],"version-history":[{"count":3,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/posts\/975\/revisions"}],"predecessor-version":[{"id":987,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/posts\/975\/revisions\/987"}],"wp:attachment":[{"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/media?parent=975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/categories?post=975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dickinsonent.com\/cortex\/wp-json\/wp\/v2\/tags?post=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}