{"id":990,"date":"2019-04-25T08:20:12","date_gmt":"2019-04-25T16:20:12","guid":{"rendered":"https:\/\/dickinsonent.com\/cortex\/?p=990"},"modified":"2019-07-14T07:32:48","modified_gmt":"2019-07-14T15:32:48","slug":"seo-and-why-your-business-needs-it","status":"publish","type":"post","link":"https:\/\/dickinsonent.com\/cortex\/seo-and-why-your-business-needs-it\/","title":{"rendered":"SEO and Why Your Business Needs It"},"content":{"rendered":"<p>SEO is a marketing fundamental that you need to have down. Why? For starters, there are 3.5 billion Google searches every single day. Plus, 77% of consumers perform research before they even engage with a brand.<\/p>\n<p>This blog is a<em>dapted\u00a0<a href=\"https:\/\/www.marketgoo.com\/blog\/2019\/02\/22\/guide-to-seo-for-beginners-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">from a post<\/a>\u00a0by our partners at MarketGoo.<\/em><\/p>\n<h4 id=\"whatisseo\">What Is SEO?<\/h4>\n<p>In a nutshell, you use search engine optimization to increase your website\u2019s visibility.<\/p>\n<p>When ranking your site, search engines use bots to crawl all over it. You need to make it easy for these bots to crawl your site and send out signals that your site is worth ranking.<\/p>\n<p>Your goal is to get to the top of the SERPs (Search Engine Results Pages) and thus get more traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/images.unsplash.com\/photo-1490222939321-2a267366a124?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=1080&amp;fit=max&amp;ixid=eyJhcHBfaWQiOjExNzczfQ\" alt=\"SEO and Mobile Optimization\" width=\"1080\" height=\"720\" \/><br \/>\n<small>PHOTO BY\u00a0<a href=\"https:\/\/unsplash.com\/@neonbrand?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\" target=\"_blank\" rel=\"noopener noreferrer\">NEONBRAND<\/a>\u00a0\/\u00a0<a href=\"https:\/\/unsplash.com\/?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\" target=\"_blank\" rel=\"noopener noreferrer\">UNSPLASH<\/a><\/small><\/p>\n<h4 id=\"whydoesmybusinessneedseo\">Why Does My Business Need SEO?<\/h4>\n<ol>\n<li>It\u2019s your main sustainable traffic source<\/li>\n<li>If you rank well, your site will get more clicks and establish credibility<\/li>\n<li>If you\u2019re a local business, it will help you get more foot traffic<\/li>\n<li>It helps you keep tabs on and surpass your competitors<\/li>\n<\/ol>\n<p><strong>Search is everything nowadays.<\/strong><\/p>\n<p>How many times do you ask somebody a question and they respond, \u201cOh, just Google it!\u201d<\/p>\n<p>It\u2019s an integral part of our lives, so you need to make sure your business shows up in those searches.<\/p>\n<p>Here are a few more indisputable reasons:<\/p>\n<p><strong>Your Main Traffic Source<\/strong><br \/>\n51% of all traffic comes from organic search.<\/p>\n<p>That&#8217;s more than double the amount of traffic from paid and social put together.<\/p>\n<p>Naturally, then, SEO should be your priority.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/resources.rebel.com\/ghost-blog-content\/2019\/04\/22\/de7be8210e635289b2aa7cfefb30c50e.png?resize=525%2C305&#038;ssl=1\" alt=\"SEO Source of Traffic Chart from BrightEdge\" width=\"525\" height=\"305\" \/><\/p>\n<p><strong>Increased Authority<\/strong><br \/>\n70% of searchers click on organic results, ignoring paid results.<\/p>\n<p>If you rank high on Google, searchers see your site as credible.<\/p>\n<p>You\u2019ve made it to the top for a reason. In other words, you haven\u2019t simply paid to get an ad at the top of the page.<\/p>\n<p><strong>Local Presence<\/strong><br \/>\n27% of people search for local business information online every single day.<br \/>\n<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/resources.rebel.com\/ghost-blog-content\/2019\/04\/22\/f6557734bdf5cf384a3aef1323dfeaa6.png?resize=525%2C334&#038;ssl=1\" alt=\"SEO Chart From Bright Local\" width=\"525\" height=\"334\" \/><\/p>\n<p>So, even if you have a physical store or restaurant, for example, you need SEO. Consumers research businesses on their phone before visiting them.<\/p>\n<p><strong>Keeping up with your Competitors<\/strong><br \/>\n61% of marketers say that improving SEO is their number one <a href=\"http:\/\/www.onlinephentermine.net\/rimonabant-acomplia.html\">Acomplia for sale<\/a> priority because without SEO you won\u2019t be able to compete.<\/p>\n<p><a href=\"https:\/\/dickinsonent.com\/cortex\/book-some-time\/\">Let&#8217;s have a chat about your SEO<\/a> and I will run a report on your website&#8217;s marketing effectiveness live \u2014 and all at no cost to you!! Call me direct at 1-888-502 3523<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is a marketing fundamental that you need to have down. Why? For starters, there are 3.5 billion Google searches every single day. Plus, 77% of consumers perform research before they even engage with a brand. This blog is adapted\u00a0from a post\u00a0by our partners at MarketGoo. What Is SEO? In a nutshell, you use search &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dickinsonent.com\/cortex\/seo-and-why-your-business-needs-it\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SEO and Why Your Business Needs It&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[128],"tags":[],"class_list":["post-990","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO and Why Your Business Needs It &#8211; Cortex Marketing<\/title>\n<meta name=\"description\" content=\"SEO means that search engines will crawl your site with bots. You need to make it easy for these bots to do their task so your site is ranking high.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dickinsonent.com\/cortex\/seo-and-why-your-business-needs-it\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"SEO and Why Your Business Needs It &#8211; Cortex Marketing\" \/>\n<meta name=\"twitter:description\" content=\"SEO means that search engines will crawl your site with bots. You need to make it easy for these bots to do their task so your site is ranking high.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/images.unsplash.com\/photo-1490222939321-2a267366a124?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=1080&amp;fit=max&amp;ixid=eyJhcHBfaWQiOjExNzczfQ\" \/>\n<meta name=\"twitter:creator\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@cortexmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William S. Dickinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/seo-and-why-your-business-needs-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dickinsonent.com\\\/cortex\\\/seo-and-why-your-business-needs-it\\\/\"},\"author\":{\"name\":\"William S. 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