Conversion Marketing

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Sheri Goesen profile picture
Sheri Goesen
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Working with Cortex Marketing has been an outstanding experience. They completely rebuilt our website, making it professional, user-friendly, and helpful with our new branding. They also resolved the multiple domain listing issues we were struggling with, and enhanced our website content so that it better reflects who we are and what we do. Cortex brought much-needed continuity to our social media messaging, ensuring a consistent and professional presence across platforms. On top of that, their creative work has really elevated our marketing. They produced excellent testimonial videos, organized great team photos (even seamlessly adding in a staff member who couldn’t make it to the photo shoot), and created sharp graphics, like placing our NSMR logo on the various recycling bins, which added polish and credibility to our materials. Cortex Marketing goes above and beyond, and their attention to detail really shows. I would highly recommend their services to any business looking to strengthen its marketing presence. Will is the best and my forever go to when I need guidance! — Sheri Goesen, Office Manager, North Shore Metal Recycling
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Raven Nyberg profile picture
Raven Nyberg
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William is excellent to work with! Has brilliant ideas, and designs amazing websites. It was a pleasure doing business with him!
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janie peery profile picture
janie peery
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We have had Will work on our computers, twice in person and once via telephone. He is.professional and very pleasant to work with. He not only fixes our problems he shows us how to he did it. We will continue to use him for our computer needs. Thank you Will
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Damian profile picture
Damian
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Will is very experienced and was able to provide meaningful feedback at a professional level. Recommended!
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Patrick McConnell profile picture
Patrick McConnell
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Atlantis Fiber has been working closely with William (Will) Dickinson and his marketing firm, Cortex Marketing, since 2017 and we have not even once considered looking elsewhere ever since. Will's commitment to client service & our relationship is second to none and he consistently delivers on time and with results that go above and beyond expectations. He has provided Atlantis Fiber with a multitude of services from website and social media design and content creation to strategic marketing plans and even lead generation support for our sales efforts. Will has proven to be a veritable "Swiss army knife" of capabilities and an extremely versatile and talented guy who's been instrumental in helping Atlantis Fiber create and develop our brand. We fully recommend William (Will) Dickinson and his marketing firm, Cortex Marketing. Patrick McConnell President/CEO Atlantis Fiber
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Andrew Caroon profile picture
Andrew Caroon
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Will does a great job of breaking down what you do and clarifying your message to your clients. Even if you think your message if clear already, Will has the skill to make your message even stronger to help you stand out in whatever your industry may be. Can't recommend enough. Thanks Will!
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Wave Web Studio
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Will is very skilled at discovering the core purpose and values of my business. He knows the right questions to ask and when to dig for answers. I felt he overdelivered in our session and I walked away with a ton of value.
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Blake Allen profile picture
Blake Allen
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William has a fantastic process and I saw results almost instantly. I highly recommend working with Coretex Marketing.
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Chris profile picture
Chris
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I have had multiple meetings with William at Cortex Marketing. He has been extremely helpful in assisting me with clearly communicating what I want to say about my business. This allowed me to focus on what I do and why I got into business in the first place, which was not to write about it. I really appreciate his fresh perspective and taking this weight off my shoulders. Besides that, he is great to work with. Thanks again, William, I look forward to the next time we get together !
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Cortex Marketing specializes in “Conversion Marketing” development and provides coaching and services to businesses with the ultimate goal of creating a lift in new business engagement. We do this by working with our clients to develop the message(s) delivered to your intended target market.

As I guide you through this very deep and continually developing field, I look deep into your campaigns (e.g. through email, within their website, and via online media and guide my clients to further understanding the multiple aspects of a strong Conversion Marketing message and its processes.

Conversion Marketing ArchitectureIt is not rocket science, but it is scientific.

There are many marketing agencies that can build you a strategy and a campaign plan, Cortex Marketing is unique in that we examine your business, use your existing or newly developed plan, and then deliver actionable messages and operational tools that you can use to drive engagement.

This engagement process is called Conversion Marketing, it is based on science, and it will deliver more qualified leads to your business.

The Strategy of Conversion Marketing is this:

  • THE PROBLEM: You’ve set up your online business, and your website is experiencing increased traffic. People are finding your website easily enough, but not sticking around long enough to purchase anything; it’s like you have a sales floor full of window shoppers.
  • THE SOLUTION: So What’s wrong? It may well be that your external advertising is good, and your search engine optimization is good. Perhaps what you’re lacking is “engaging content”. This is where ‘conversion marketing’ comes into play.

Cortex Conversion Marketing FunnelConversion Marketing refers to tactics that encourage visitors to your website (or other online property), to take a specific action, “converting” a person browsing your website — further down the funnel — eventually turning them into a buyer of your product or service.

I look forward to discussing your Digital Marketing Strategy with you.

Start today by scheduling a cost-free discovery meeting. This meeting is presented at no cost to you and is intended to inspire an open conversation about your business and your goals.

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