You’re Not Crazy, Most Marketing Messages Suck!

Yes, there is a reason you are not getting the marketing results you want; but are you brave enough to say it is your messaging strategy?

Maybe it is a simple as you are using sales messages instead of marketing messages.

As you may know, developing an effective “sales and marketing messaging process” is not easy — and it’s not rocket science either. This is where Scientific and Conversion Marketing blend, getting better results within this message heavy world.

The basics are this: If at a minimum you ensure all conversations and decisions about your messaging are centered on customer insight (awareness), relevance, and benefits, you will successfully differentiate yourself in the eyes of your reader. This single approach is one of the crucial changes you can make in your messaging to improve results — and the great thing is, it doesn’t cost more money to do so!

Most people in business develop their brand focused on basic business concepts like their mission, their marketing message, and their business model; and do you know which part of that process causes the most grief, stress, and more than a few hours of lost sleep?  It wasn’t understanding and communicating their mission, and it wasn’t choosing a business model. It was figuring out a marketing message and how to communicate what you do in a way that is clear, easy to understand, and in alignment with your mission and values.

Why Is Crafting a Succinct, Powerful Marketing Message So Difficult?

A marketing message is simply a tool to open the door to a deeper conversation with someone — a tool to spark interest in prospects who may be ideal clients — a short 1-2 sentence story about who you serve, the benefit you bring, and why it would be awesome to work with you or buy your product!

Why Timing Is Crucial

But I think too many people, especially solopreneurs and new entrepreneurs, don’t realize it’s just a tool. Instead, they think their marketing message has to be perfect right out of the gate, and that if they just “get it right”, it will magically win them tons of new clients.

I hate to be the bearer of bad news, but it just does not work like that. So they stress out, second-guess, critique, change, rewrite, freak out, second-guess themselves, and rewrite it some more.

Unfortunately, many marketing messages from businesses are about their business, about what they do, about their promise regarding their [widget] is, all-the-while missing that timing is a crucial piece of the methodology of a converting message. Sales messages become effective much further down the funnel and so if you are delivering a sales message too early, your results will falter. Marketing messages should drive an emotional response through relevance and an attempt to cause a set of conversions no matter where the reader is on the awareness scale.

Now Don’t Forget to Take Action!

Knowledge is great, but not if you don’t take action!

So let me help you start by teaching you this simple process of creating the right marketing messages, at no cost to you.

Exclusive to this blog post: 
Click here to schedule a 60-minute coaching session for FREE!

 
 
 
 
 
 
 
  
 
 
 
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Working with Cortex Marketing has been an outstanding experience. They completely rebuilt our website, making it professional, user-friendly, and helpful with our new branding. They also resolved the multiple domain listing issues we were struggling with, and enhanced our website content so that it better reflects who we are and what we do. Cortex brought much-needed continuity to our social media messaging, ensuring a consistent and professional presence across platforms. On top of that, their creative work has really elevated our marketing. They produced excellent testimonial videos, organized great team photos (even seamlessly adding in a staff member who couldn’t make it to the photo shoot), and created sharp graphics, like placing our NSMR logo on the various recycling bins, which added polish and credibility to our materials. Cortex Marketing goes above and beyond, and their attention to detail really shows. I would highly recommend their services to any business looking to strengthen its marketing presence. Will is the best and my forever go to when I need guidance! — Sheri Goesen, Office Manager, North Shore Metal Recycling
  
 
  
 
 
 
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William is excellent to work with! Has brilliant ideas, and designs amazing websites. It was a pleasure doing business with him!
  
 
  
 
 
 
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We have had Will work on our computers, twice in person and once via telephone. He is.professional and very pleasant to work with. He not only fixes our problems he shows us how to he did it. We will continue to use him for our computer needs. Thank you Will
  
 
  
 
 
 
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Will is very experienced and was able to provide meaningful feedback at a professional level. Recommended!
  
 
  
 
 
 
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Atlantis Fiber has been working closely with William (Will) Dickinson and his marketing firm, Cortex Marketing, since 2017 and we have not even once considered looking elsewhere ever since. Will's commitment to client service & our relationship is second to none and he consistently delivers on time and with results that go above and beyond expectations. He has provided Atlantis Fiber with a multitude of services from website and social media design and content creation to strategic marketing plans and even lead generation support for our sales efforts. Will has proven to be a veritable "Swiss army knife" of capabilities and an extremely versatile and talented guy who's been instrumental in helping Atlantis Fiber create and develop our brand. We fully recommend William (Will) Dickinson and his marketing firm, Cortex Marketing. Patrick McConnell President/CEO Atlantis Fiber
  
 
  
 
 
 
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 Andrew Caroon 
 
 
 
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Will does a great job of breaking down what you do and clarifying your message to your clients. Even if you think your message if clear already, Will has the skill to make your message even stronger to help you stand out in whatever your industry may be. Can't recommend enough. Thanks Will!
  
 
  
 
 
 
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 Wave Web Studio 
 
 
 
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Will is very skilled at discovering the core purpose and values of my business. He knows the right questions to ask and when to dig for answers. I felt he overdelivered in our session and I walked away with a ton of value.
  
 
  
 
 
 
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 Blake Allen 
 
 
 
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William has a fantastic process and I saw results almost instantly. I highly recommend working with Coretex Marketing.
  
 
  
 
 
 
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 Chris 
 
 
 
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I have had multiple meetings with William at Cortex Marketing.  He has been extremely helpful in assisting me with clearly communicating what I want to say about my business.  This allowed me to focus on what I do and why I got into business in the first place, which was not to write about it.  I really appreciate his fresh perspective and taking this weight off my shoulders.  Besides that, he is great to work with.  Thanks again, William, I look forward to the next time we get together !
  
 
  
 
 
 
 
    
 
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