Hi, I’m William Dickinson, founder of Dickinson Enterprises and owner and lead strategist at Cortex Marketing, a marketing consultancy built for businesses that want more customers, stronger brands, and marketing that delivers results.
I’ve spent more than two decades working in marketing, business development, branding, communications, and customer acquisition. I’ve worked with businesses at different stages of growth, from organizations building their brand from the ground up to established companies looking for a smarter way to attract and retain customers.
My approach is pretty simple: understand the business first, then build the marketing around it.
That means getting to know you, your business, your customers, your competition, and what makes your company different. From there, we identify who you really need to reach, what motivates them, what message will get their attention, and which marketing channels can turn that attention into action.
Through Cortex Marketing, this can include:
• Marketing strategy and consulting
• Brand strategy and positioning
• Website development and optimization
• Digital marketing
• SEO, AEO, and local search
• Lead generation and customer acquisition
• Content development and copywriting
• Advertising and promotional campaigns
• Sales and marketing collateral
• Social media marketing
• Graphic design and creative development
But I don’t believe in throwing a bunch of marketing tactics at a business and hoping something sticks.
Marketing works better when you understand people.
After 20+ years in the trenches, I’ve learned that people rarely buy based on features alone. They buy because of what they believe the purchase will do for them. It might make life easier, solve a problem, save time, reduce risk, make them feel more confident, or simply make them feel good about their decision.
That human element is where good marketing begins.
My job is to take that understanding and turn it into a clear strategy, compelling messaging, and practical marketing that helps move people from “Who are you?” to “How do I get started?”
And I’m not particularly interested in making marketing complicated.
I’m easy to work with. I’ll listen first. I’ll ask questions. I’ll tell you what I think, even when the answer isn’t what you expected. And I’ll explain the reasoning behind it without burying you in marketing jargon.
You bring me the business. I’ll help you figure out how to tell its story, reach the right people, and create a marketing system that supports growth.
If that sounds like the kind of marketing consultant you’ve been looking for, let’s talk.
William S. Dickinson
Founder | Owner
Marketing Consultant & Business Growth Strategist
Cortex Marketing, a division of Dickinson Enterprises, Inc
1-888-502-3523
LinkedIn Profile
Schedule a conversation or view my open calendar for a discovery call.