williamdickinson, Author at Cortex Marketing

April 24, 2025

No Compelling Copy Is Why Your Business Ads Aren’t Working!

FACT: Compelling copy works! If your business ads or social media posts are just telling people what you do and how you do it, you’re not just being boring—you’re being ignored.

Here’s the hard truth: nobody’s scrolling the web, social media or networking apps hoping to read your mission statement or the bullet points on your service list. People are tuned in to one frequency only: what’s in it for them.

If your business ads don’t make them feel something, they’ll scroll right past them like last week’s leftovers.

Your results — e.g. likes, shares, direct messages — are directly tied to how well you connect. And connection doesn’t come from stats and specs. It comes from compelling narratives. It comes from telling the real story behind your business—the why, the passion, the people, the transformation you bring.

Now, let’s talk about getting compelling AI results

Yes, it’s impressive. Yes, it spits out a ton of words fast. But let’s be honest—it’s not crafting you.

Most business owners hop on, get a decent paragraph or two, and call it good. But good isn’t enough. Not in today’s saturated, hyper-scrolling world. You need writing that grips, moves, and persuades. That’s an art. It’s human.

And while AI is a great tool, it’s not a substitute for a professional who understands how to pull your voice out of the noise and into the spotlight. Don’t dismiss the power of a writer who knows how to make people care.

That’s where I come in.

I’m a professional content and copy writer who crafts compelling narratives for business owners who know they’ve got something special, but can’t seem to translate that into words that move people.

If you’re too busy, too close to your own brand, or just too unsure where to start, let’s talk. Click below to schedule a free, zero-pressure 20-minute discovery chat. No sales pitch. Just clarity.

👉 Schedule a Call here.

It’s time to stop blending in and start connecting in a way that actually gets results: compelling content. Read more about compelling content.

#CompellingNarratives #SmallBusinessMarketing #StorytellingForBusiness #ContentThatConverts #CopywritingTips #MarketingStrategy #AuthenticBranding #SocialMediaForBusiness

April 11, 2025

Improve Search Engine Ranking: Simple SEO Tips for a Stronger Online Presence

Are you looking to improve your search engine ranking? It all starts with a few key practices that make a big difference. Whether you’re launching a new site or updating your current one, these easy-to-follow SEO tips will help your business stand out online.

1. Craft a Clear, Descriptive Site Title
Think of your site title as the front door to your brand. It’s the first thing people see in their browser tab and on search engines—so make it count! A title like “Johnny’s Bakery – Freshly Baked Every Day in San Francisco” is far more inviting and searchable than something generic like “Johnny’s Shop.”

2. Add Meta Descriptions to Every Page
Meta descriptions appear under your site link in search results and help people decide whether to click. Write clear, concise summaries of what each page is about. Avoid keyword stuffing—search engines penalize it. A good example: “Johnny’s Bakery is a gourmet bakery in San Francisco, delighting customers with fresh bread, pies, and cookies since 1965.”

3. Use Keyword-Rich Headings
Headings (like H1s and H2s) are prime real estate for SEO. Instead of generic headings like “About,” try “About Johnny’s Bakery – Our Story in San Francisco.” This tells both users and search engines what to expect and can significantly improve your search engine ranking.

4. Create High-Quality, Helpful Content
Great content is essential. Blog regularly with relevant topics your customers care about, and do some basic keyword research to guide your writing. Fresh, useful content boosts your site’s credibility and keeps your visitors engaged.

5. Add Descriptions to All Images
Search engines can’t “see” images—they rely on image descriptions (alt text). Use clear descriptions, and keep image file sizes small (ideally under 200 KB) for fast loading speeds.

6. Share Your Site Widely
Backlinks and traffic from other sites improve your search ranking. Share your URL on social media, forums, blog comments, email signatures, and platforms like LinkedIn. Especially in the last 5 years, the more you share, the better your reach! See other SEO blogs on this website.

7. Verify Your Site with Google Search Console
It’s free, easy, and helps Google index your site faster. Don’t skip this step—it can boost your visibility in search results quickly.

#SEOtips #WebsiteSuccess #SmallBusinessMarketing #OnlineVisibility #ContentIsKing #WebsiteDesign #MarketingStrategy #GoogleRanking #DigitalMarketing #SEOBasics

January 28, 2025January 28, 2025

Social Media: The Top 5 Tips for Small Businesses 🚀✨

Social media isn’t just for cute pet videos (although that helps! 🐶). It’s a powerhouse tool for small businesses looking to build brand awareness, connect with customers, and drive sales!

Here are the Top 5 Social Media Tips to make your brand shine.

1️⃣ Know Your Audience 🎯

You wouldn’t sell ice to penguins, right? 🐧❄️ Know who your audience is, where they hang out online, and what kind of content they love. Use insights from platforms like Facebook, Instagram, and TikTok to understand demographics, interests, and behaviours.

🔹 Pro Tip: Engage with your audience—reply to comments, answer DMs, and be social on social media!

🔹 Hashtags: #KnowYourAudience #EngageToGrow #SocialMediaStrategy

2️⃣ Consistency is Key on Social Media 🔑

Posting once a month won’t cut it! Stay active with a consistent posting schedule—whether it’s daily, a few times a week, or even weekly. The goal? Keep your brand top-of-mind for your audience.

🔹 Pro Tip: Use a content calendar and scheduling tools (like Later, Buffer, or Meta Business Suite) to plan posts ahead of time.

🔹 Hashtags: #StayConsistent #ContentCalendar #SmallBizMarketing

3️⃣ Quality Over Quantity 📸

Flooding your feed with low-quality posts? 🚫 Big mistake. Instead of posting everything, focus on high-value, engaging content—think of eye-catching visuals, entertaining reels, and meaningful captions.

🔹 Pro Tip: Videos perform better than static images on most platforms. Try Instagram Reels, TikToks, or short-form videos to boost engagement.

🔹 Hashtags: #QualityContent #VideoMarketing #SocialMediaSuccess

4️⃣ Mix It Up! 🎭

Don’t bore your audience with the same type of content every day. Keep things fresh and exciting with a mix of:
✅ Behind-the-scenes peeks 👀
✅ Customer testimonials ❤️
✅ How-to videos & tutorials 🎥
✅ Polls, quizzes, and engagement posts 🗳️

🔹 Pro Tip: Stories and live videos are gold for building real-time engagement!

🔹 Hashtags: #ContentVariety #EngageYourAudience #SocialMediaTips

5️⃣ Hashtags & Trends Matter on Social Media! 🔥

Hashtags help new people find you, and trending topics can skyrocket your visibility. Research industry-related hashtags and hop on viral trends when they align with your brand.

🔹 Pro Tip: Don’t go overboard! Use 3-5 relevant hashtags per post for the best reach.

🔹 Hashtags: #TrendingNow #HashtagStrategy #GrowYourBusiness

🚀 Final Takeaway: Social media success isn’t about going viral overnight—it’s about showing up, providing value, and staying consistent. Follow these tips, and you’ll be well on your way to building a loyal audience and growing your business online! Like us on Facebook!

💬 What’s YOUR favorite social media tip? Send us your answers or schedule some time to chat! ⬇️

#SmallBizSuccess #SocialMediaGrowth #MarketingMadeEasy

January 25, 2025January 31, 2025

Perspective, Not Perception: How to Elevate Your Business Communication

Perspective: How do you want people to see your business? The true power of business marketing is using perspective rather than perception. The goal: Aligning your message with your audience’s worldview and not what you offer.

Breaking Free from the Perception Trap

Too often, businesses fall into the trap of viewing the market through their own lens, shaped by their unique experiences and assumptions. While this feels natural, it creates a gap between you and your audience. Why? Because your perception is inherently limited. It’s your view of the world, not theirs.

The Advantage of a Perspective-Driven Approach

When you pivot to see things from your audience’s perspective, magic happens. You start to understand their needs, struggles, and aspirations. This deeper understanding enables you to craft messages that resonate, solve real problems, and build authentic connections.

Going Beyond Marketing

The power of perspective doesn’t stop with marketing—it’s a game-changer across the board. Whether you’re negotiating with a client, collaborating with a team, or deepening relationships at home, stepping into someone else’s shoes transforms how you engage. It’s the key to influence, trust, and meaningful results.

The Key to Success

At Cortex Marketing, we’re passionate about helping businesses make this critical shift. By reframing your mindset and refining your communication, we empower you to get noticed, build loyalty, and achieve your goals. After all, perception might shape your identity, but perspective drives impact.

Special Offer: Gain a Fresh Perspective

Ready to elevate your business? Take advantage of our Winter to Spring Sale—save 15% on all copy and content writing services. Mention this post to grab the deal and create messaging that truly connects.

📅 Let’s chat! Schedule your free discovery call here or call us at 1-888-502-3523 x1001.

Cortex Marketing
Get Seen. Get Heard. Get Noticed.

January 8, 2025January 8, 2025

AI and ChatGPT: The Power that Unlocked the Future of Business

Let’s talk about AI, specifically ChatGPT, and how it’s become a game-changer for businesses big and small. At Cortex Marketing, we’ve always been about staying ahead of the curve, which is why I’m so excited to share something that has completely transformed how we operate—and how it can do the same for you.

Why AI is Your Secret Weapon

We’re living in an era where time is money, and AI offers the incredible ability to save both. Tools like ChatGPT have revolutionized tasks that used to take hours. Need content? Done. Customer engagement? Covered. Data insights? Delivered.

Think of ChatGPT as your 24/7 teammate, always ready to brainstorm, craft, or optimize. It’s like having an extra brain (but one that never sleeps and drinks all the coffee).

Here are just a few ways ChatGPT and AI are driving success:

Effortless Content Creation: From blog posts (like this one!) to social media captions and email campaigns, ChatGPT helps you stay relevant and consistent.
Smarter Customer Interaction: Automate responses, personalize communications, and keep customers engaged without lifting a finger.
Data-Driven Decision-Making: AI doesn’t just crunch numbers—it turns them into actionable insights that empower you to make smarter choices.
Scaling Without Breaking the Bank: As your business grows, AI grows with you, allowing you to handle increased demand without skyrocketing costs.

My Experience with AI & ChatGPT

I’ll be honest—when I first heard about AI tools like ChatGPT, I was skeptical. Could a tool really do all it promised? But once I tried it, there was no looking back.

At Cortex Marketing, we’ve used ChatGPT to streamline internal processes, boost our marketing efforts, and deliver even more value to our clients. It’s helped us cut through the noise, focus on what really matters, and create campaigns that shine.

And the best part? It’s not about replacing humans. It’s about enhancing what we do best—creativity, strategy, and connection.

Ready to Elevate Your Business with AI?

If you’ve been curious about AI or wondering how ChatGPT could work for your business, let’s chat. I’d love to help you explore how these tools can unlock new possibilities for growth, efficiency, and innovation.

Click here to schedule a discovery call with me or follow this link: https://calendly.com/dickinsonent/discovery-call

Let’s talk about your goals and map out how AI can make them a reality. Looking forward to connecting and diving into the future!

Author: williamdickinson