Author: williamdickinson

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Content Marketing for Dummies: Because Billboards Are Dead

Let’s be honest: If your idea of content marketing in 2025 still involves shouting into the void or slapping your face on a bus bench, it’s time for a digital wake-up call. Enter content marketing — the buzzword everyone throws around like confetti, but few actually understand. So buckle up, buttercup. We’re about to demystify content marketing in a way even your cousin Todd (who still uses a Hotmail address) can grasp.

What the Heck Is Content Marketing?

Content Marketing
Click To Enlarge Graphic

Content marketing is the fine art of not being annoying. Instead of ramming your product down someone’s throat, you offer them something valuable — like information, entertainment, or inspiration — and earn their trust. Think blogs, videos, social media posts, eBooks, and podcasts. Basically, it’s marketing without looking like marketing.

Sneaky? Yes. Effective? Absolutely.

Imagine walking into a hardware store. One guy yells, “Buy this drill!” The other guy says, “Here’s how to fix a broken shelf in under 5 minutes — oh, by the way, we’ve got the perfect drill for that.” Who do you trust more? Exactly.

Why You Need It (Yes, You)

Your audience is drowning in noise. They’ve got ads coming at them faster than a toddler hyped on sugar. If you’re not creating useful, scroll-stopping content, you’re invisible. Worse — you’re irrelevant. And if you’re still posting once every blue moon and calling it “strategy,” stop. That’s not marketing. That’s denial with a Wi-Fi connection.

Content marketing helps you:

  • Build authority (aka look like you know your stuff)

  • Drive traffic (more eyeballs = more money)

  • Generate leads (actual humans who want your thing)

  • Close sales (cha-ching)

But I Don’t Have Time / Ideas / A Clue

Yeah, we’ve heard it all before. That’s why we exist. If your content strategy is a sad mess of random hashtags and last-minute posts, let’s fix that. Book a Discovery Zoom Chat with someone who actually knows what they’re doing.

📞 Call us at 1-888-502-3523
📅 Or go here: https://calendly.com/dickinsonent/discovery-zoom-chat

Let’s turn your brand from “Who?” to “Wow.” Because in a world of digital noise, content isn’t just king — it’s your survival plan.

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Engagement With Posts: The Key to Social Media Marketing

Why engagement with posts, such as clicking “Like” could change someone’s business (and yours)

Engagements with posts are crucial - here are a few ideas.
Image Credit: Sugar Bear Studios | Click On The Image To Enlarge

Let’s get one thing straight: your likes, loves, laughs, and especially your comments aren’t just cute reactions—they’re rocket fuel for visibility.

Here’s how it works: social platforms like Facebook, LinkedIn, and Instagram are driven by one thing—engagement with posts. The more people interact with a post, the more the algorithm says, “Hey, this is hot stuff!” and pushes it out to more eyeballs. That means likes and comments literally decide who sees what.

So when you don’t engage with someone’s post—even if you love it—you’re basically letting it die quietly in a corner.

Why It’s So Important to Have Engagement With Posts

You say you support your friends, your colleagues, or your favourite businesses? Prove it. Click the damn “Like” button. Better yet, drop a comment. Even a “🔥” or “Wow!” counts. The algorithm doesn’t care if it’s a full essay or an emoji—it just sees activity.

This isn’t just about helping others either. Want people to see your posts when it’s your time to shine? Then play the game. Show up. Be visible. Social media is a give-to-get system. You engage, you get engagement. Period.

And if you’re trying to grow a brand, a business, or just build visibility, post engagement is the cheapest (read: free) marketing fuel on the planet.

Bottom line:

No engagement with posts = no exposure.

So, next time you scroll by a post from someone you care about or respect? Don’t just lurk. Like it. Comment on it. Share it. That click might seem small, but it can be the spark that lights up their entire feed.

And if you’re still trying to figure out how to actually use this stuff to grow your brand or business?

Let’s fix that by scheduling a no-cost/no-obligation Discovery chat on Zoom with me.  I’ll help you map out exactly how to start turning your posts into results.

👉 https://calendly.com/dickinsonent/discovery-zoom-chat

Don’t wait. Click. Engage and schedule now! Let’s turn your scroll time into growth time.

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Five SEO Must-Haves to Make Your Site Visible

Five SEO Must-Haves to Make It Work

SEO Must Haves - Cortex Search Engine OptimizationIf you’re putting time, money, and effort into your website but still not showing up on Google—or worse, not converting visitors into customers—then it’s time to take SEO seriously. Search Engine Optimization (SEO) isn’t a magic trick. It’s a strategic framework that, when executed properly, brings targeted traffic, builds trust, and drives real results.

Here are five essential SEO must-haves every website needs to get found, rank higher, and convert more customers:

1. SEO Must-Haves Include Keywords That Match Search Intent

Random keywords won’t cut it. You need to understand what your ideal customers are searching for. That means identifying high-value, low-competition keywords that match the intent behind their search. Whether it’s informational (“how to…”) or transactional (“buy [product] near me”), aligning your content with what people are actively looking for is non-negotiable.

2. Compelling, Optimized Content

Google loves fresh, useful content—and so do your prospects. Your blog posts, landing pages, and service pages should be optimized with keywords naturally woven into engaging content. But don’t write for robots. Write for humans first, then fine-tune for SEO. Quality content builds trust, increases time on page, and signals authority to search engines.

3. Clean, Mobile-Friendly Website Design

Over 60% of web traffic now comes from mobile devices. If your site isn’t fast, responsive, and easy to navigate on a phone, Google will penalize your rankings, and users will bounce. A clean design with simple navigation also helps search engine bots crawl your site efficiently.

4. Technical SEO Setup Is Crucial For The Five SEO Must-Haves

This is the behind-the-scenes work that makes everything run smoothly. We’re talking about site speed, XML sitemaps, meta descriptions, title tags, schema markup, and more. If these technical aspects are ignored or broken, even the best content will go unnoticed.

5. Backlinks and Local Citations

Backlinks (links from other reputable websites) and local citations (consistent business listings across platforms) are like votes of confidence for your site. The more relevant and trustworthy your backlink profile, the better your chances of rising in the rankings, especially for local SEO.

Want to know how your site stacks up?

At Cortex Marketing, we offer personalized SEO assessments to uncover exactly where your site stands—and where it needs to go to get found. Don’t keep guessing. Let’s pinpoint the gaps and opportunities with a free discovery session to discover how your five SEO must-haves stack up.

👉 Schedule a short discovery call today and let’s take the first step toward making your website work for your business. Read more about SEO…

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Why Emotion Crushes Logic In Marketing & Sales

Why Emotion Crushes Logic: The 200% Advantage You’re Probably Ignoring. Let’s rip the Band-Aid off: If your advertising is built purely on logic and rational points, you’re losing money.

BIG money.

We’re talking up to 200% less performance than if you’d tapped into your audience’s emotions instead. That’s not a cute stat — that’s the difference between a campaign that skyrockets ROI… and one that gets quietly buried in the “meh” folder.

Data Doesn’t Drive Desire — Why Emotion Crushes Logic

Think about the last time you made a truly meaningful purchase. Maybe it was a car. A watch. A weekend getaway. You might have justified it with logic, but you sure as hell didn’t buy it because of a spreadsheet.

You bought it because it felt right. That’s the power of emotional content — the kind that doesn’t just inform, but moves.

Evergreen Emotion = Evergreen Results

Here’s the kicker: Evergreen emotional content keeps performing.
Unlike trend-chasing, time-sensitive hooks, emotional storytelling doesn’t expire. Why? Because human nature doesn’t change. Fear. Joy. Belonging. Aspiration. These aren’t passing fads — they’re hardwired.

Content that taps into these primal drivers — while staying authentic — sticks.
It’s the kind of copy that turns browsers into believers and buyers into brand loyalists. This is the reason why emotion crushes logic.

Nike Example of Why Emotion Crushes LogicThe 200% Edge: It’s Not Just Hype

Study after study confirms it: ads that lead with emotion outperform those that rely solely on rational messaging by up to 2X or more in terms of engagement, conversions, and recall.

Why? Because the brain feels before it thinks, and feelings lead to action. Fast.

Yes, your product might be faster, stronger, cheaper, better. But if you’re not connecting with why your audience should care, you’re just noise.

Rational Copy Has Its Place — But It’s Not Center Stage

Don’t get it twisted. Logic has a role — it’s the quiet closer that reinforces the emotional “yes.” But it can’t carry the show. That’s like putting your accountant on lead vocals. Lead with heart. Follow with the head.

Read another post on this topic…

Why Emotion Crushes Logic? Because We Feel Before We Think. Period.

So if you’re still writing ads that sound like tech manuals or bullet-point briefings, it’s time to level up.

Write like a human talking to another human — one who’s scared, hopeful, curious, or dreaming.

👇 Start by working with someone who knows how to turn strategy into storytelling that sells. 📅 Schedule a no-fluff, 20-minute Zoom discovery chat here:  https://calendly.com/dickinsonent/discovery-zoom-chat/

Let’s make your brand unforgettable.

Give them a reason to feel. And they’ll give you a reason to celebrate.

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Marketing & Business Communications | Why SMBs Need a Pro on Their Side

Let’s not sugarcoat it: marketing and business communications, in 2025, is a beast.

What used to be simple—put up a website, post on Facebook, maybe toss out a monthly promo—just doesn’t cut it anymore. The digital landscape is shifting faster than your morning coffee can cool off. AI is rewriting everything. Social platforms evolve overnight. And customers? They expect more, faster, and better.

If you’re running a small to medium-sized business, you already wear a dozen hats. Marketing strategist, communications lead, social media manager? That’s a full-time role on its own—and a rapidly changing one at that.

That’s exactly why you need a marketing and business communications professional on your team—not someday. Now.

🚀 What’s Actually Trending Right Now?

Let’s break down what’s happening across the marketing & communications world (without the fluff):

  • AI-driven personalization: Emails, ads, and content tailored to each customer like never before.

  • Short-form video: 30-60 second stories on TikTok, Instagram, and YouTube are dominating.

  • Authentic over perfect: People are connecting more with “real” than polished.

  • Zero-party data: Cookie tracking is fading—it’s all about getting info customers willingly share.

  • Micro-influencers & local voices: Niche is king. Smaller, engaged audiences drive more action than big, broad ones.

  • Conversational content: From smart chatbots to friendly DMs—how you talk matters.

This applies to every industry—retail, real estate, trades, healthcare, hospitality, finance, you name it.

Marketing and Business Communications MixMarketing and Business Communications Empower Small Teams With Big Advantage

The good news? SMBs can move faster than the big guys. You’re nimble. You’re close to your customers. But only if you’ve got a strategic partner who understands what’s changing—and what actually works in marketing and business communications. Talk to us today for free!

Here’s what a marketing and business communications pro can do for your business:

  • Cut through the noise and focus on what brings results

  • Turn one piece of content into a month’s worth of brand touchpoints

  • Help you leverage tools like AI without sounding robotic

  • Translate trends into tactics—for your business, not someone else’s

  • Make sure you’re not wasting time or money on outdated tactics

🎯 Here’s the Pitch (It’s Free, Honest)

We’re offering a cost-free, zero-obligation discovery meeting, specifically for small and medium businesses looking to get ahead in this fast-moving marketing world.

Think of it like a quick tune-up where we’ll:

  • Review your current marketing and communications strategies & goals

  • Identify what’s working (and what’s just spinning its wheels)

  • Suggest smarter, faster ways to reach your goals

Whether you’re just starting out, feeling stuck, or ready to scale, this session is designed to help you move forward with clarity, not confusion.

Marketing And Business Communications Is Not About Working Harder—It’s About Working Smarter

Your business doesn’t need to be everywhere. It needs to be where it counts, doing what works now, not what worked two years ago.

So let’s talk. Let’s align your marketing with what’s actually driving results in 2025. And let’s make it easier, not harder.

📩 Ready to get ahead? Schedule your free discovery session today.
Click here to get started.

You focus on running your business. We’ll help you make sure the right people see it, love it, and take action.

PS – May the 4th Be With You

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