Category: Marketing Trends

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How Digital Marketing Trends Can Help Your Business

If you are looking for a way to scale up your marketing to have an edge, digital marketing trends help you understand what you don’t want to leave out of some digital marketing tactics. As more consumers continue to make their journeys online to make purchases, knowing how best to utilize the digital marketing strategies available could prove to be most potent at making the best out of the growing digital marketing opportunity. According to the folks at Serpwatch, 48% of consumers start their mobile research with a search engine.

To further highlight the rate of adoption of digital marketing trends, 64% of consumers say that watching a marketing video has influenced their purchase decision in the last month.

The main goal in digital marketing trends is basically a particular form of user action which could be to register on your website or buy a product.

However, owning a small business limits your reach to the area in which the business exists and those who become acquainted with the brand via word of mouth. Exploring digital marketing trends, on the other hand, increases reach. Companies that blog receive 97% more links to their website. 

Digital marketing trends can offer your business some benefits. Here are some of them.

  1. Monitoring of efforts: When carrying out digital marketing, you are able to track your efforts to find out exactly how effective your campaigns are across all media from the very moment a user visits your website, down to when they leave, and even further. By tracking your digital marketing campaigns, you get to see which trends are working and which are not so that you can tailor your campaigns to greater success. This is a clear plus over offline advertising media.
  2. Increase revenue: Within a few months or weeks, it is okay to say that your revenue would increase. However, you must consider every factor so that you stay right on track.
  3. Have a level playing ground: Often, it is difficult for small businesses to compete with their bigger counterparts. Digital marketing eliminates this barrier and places your business in a position to compete online, both nationally and internationally.
  4. Target your ideal prospects: With digital marketing trends, you can be sure that the right prospects are viewing your content. SEO offers you the opportunity to reach prospects who are searching the web for content related to your business. Digital marketing trends allow you to target consumers who are likely to be interested in your content.
  5. Cost-effectiveness: Another plus for digital marketing trends is that they provide an inexpensive marketing stretch that can be adopted by any start-up or existing business. Here, companies of all sizes can take up affordable options for marketing and advertising their businesses. This can often result in a higher return on investment.

Final note

Digital marketing trends presents itself as essential requirements for any business that wants to do very well for itself. If you are not taking advantage of the myriad of opportunities presented by digital marketing trends, you are cheating yourself out of the chance to grow your business online.

7 Trends You Must Know For a Successful Digital Marketing Campaign

Bottom line, digital marketing trends help you focus on a successful online presence, however, the first steps to good SEO, is having a conversation. Contact us today to discover how your business could do better online. Phone chats are always free at 1-888-502-3523 or set up a meeting via our online calendar.

Josh Wardini SkydivingIf you would like to support the author of this blog, you can visit Josh Wardini on his LinkedIn page, or visit his site. Josh is a long-time digital marketer with a focus on SEO. A Python enthusiast scratching the surface of deep learning, machine learning and narrow AI.  Based in Portland, Oregon 3 months per year, inspired by Anthony Bourdain to stay in transit the remainder.

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2019 Marketing Trends – The Top 7 You Must Know!!

2019 marketing trends show that in just the past 10-years, the marketing world has been flipped on its head.

Originally Published in the Visual Capitalist

“Spending on digital media surpassed television ads in 2017. Now global digital spend is anticipated to top $333 billion this year.

As a result, today’s entrepreneurs and small businesses are starting to think about marketing in almost exclusively digital terms. And to have a successful online strategy, it’s important to see the data on what tactics are actually working.

2019 Marketing Trends — Visualizing 100+ Marketing Stats

Today’s infographic comes to us from Serpwatch. Serpwatch highlights seven of the most important digital marketing trends to keep an eye on this year.

Along the way, it highlights over 100 useful marketing stats that help to reveal the strategies and tactics that maximize ROI in the online arena.” ~ 

2019 Marketing Trends - SEO 2019 Marketing Trends - Social Media

2019 Marketing Trends - Video Marketing
2019 Marketing Trends - Email Marketing2019 Marketing Trends - Paid Advertising2019 Marketing Trends

If you would like to visit website or have a chat, give me a call @ 1-888-502-3523, write to me here.

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Quizzes — The Latest In Effective Marketing Trends

Quizzes and Lead Generation.

Guest Post ByThe Quiz Collective, Inc.

If you’ve worked in marketing for more than ten minutes, you know that generating fresh leads is the backbone of everything that happens in the marketing world. Today I’m going to look at how quizzes – those viral, share-able, pieces of content that just won’t go away, can be turned into lead generation machines that feed the top of your sales funnels.

Quizzes - Communication StyleTo better understand how quizzes for lead generation work, we are going to follow the process of three companies whose quizzes combined to bring in 5,570 new email leads. We’ll look at the exact method each marketer used to formulate these quizzes and we’ll walk away with actionable ways you can create your own quizzes for lead generation.

Step 1. What to make a quiz about

Before you do anything, you need a subject to create your quiz on. To learn more about how this works, let’s meet our three example companies and see how they landed on the quiz ideas that worked so well for bringing in new subscribers.

UNiDAYS: This company is an E-commerce site dedicated to University gear. Their method for selecting a quiz idea was to scour the likes of Buzzfeed and Zimbio to find the top quiz content and use those ideas for themselves. This is also known as the skyscraper technique, which means finding out what’s worked for others and improving on it.

Unless you aren’t on Facebook, you recognize the title “Which Celebrity is Your Soulmate?” – it pops up in one form or another on almost everyone’s newsfeed. I especially like this example because it shows that any quiz can be turned into one that brings in new email subscribers, this is quite literally the same quiz title that’s been used hundreds of times before, but this time it will be used for growing UNiDAYS’ email list – stay tuned to learn how.

Quizzes - WWF Grizzly World Wildlife Fund: This organization is one of the worlds’ largest dedicated conservation-based groups. They work around the world to protect endangered animals and environments. For their quiz, they used something called quiz purposing, which means creating a quiz based on past popular content. In simple terms, the World Wildlife Fund discovered that the most popular articles on their website were about the various animals they were protecting (this was done by looking at Google Analytics). Then they created a quiz where the results led to one of those popular articles.

This method is great because it’s easily replicable on pretty much any site, you just have to look at the top articles and group them into a quiz format.

Viewsbank: This is a website that pays you to take surveys which companies want respondents to. They create quizzes to grow their email list which can then be leveraged into more customers (people who take surveys). The quiz strategy from Viewsbank is based on events. They’ve done Halloween “Which Monster Are You?”, Christmas “What kind of gift giver are you?”, and Valentine’s Day “What Kind of Valentine are you?”

Again, I like this quiz strategy because it’s not very specific to the particular industry – holidays are applicable to everyone and can be adapted to virtually any business application.

Create Your Own Quiz Now

2. How to build out your quiz

The first thing people see when they agree to start taking your quiz are the questions. For a quiz that’s designed to collect new email subscribers, the questions must build up some trust with the people taking your quiz so they’ll be more inclined to subscribe at the end of the quiz. Let’s look at how our three example companies built rapport using questions.

Quizzes - Drink ChoiceUNiDAYS: Following the topic theme of pure entertainment, the questions in this quiz are meant to just be fun. The example here is “What’s your drink of choice?” which doesn’t have much of a direct bearing on the results of the quiz but does work to break the ice and create some conversation. This tactic works to build trust by just having a good time, at the end of the quiz when the opt-in form comes up and asks for an email address, people are more likely to give over their email address because it feels personal.

World Wildlife Fund: The World Wildlife Fund has a different but equally effective technique for their quiz questions. Their goal is to make you start thinking about what you really believe in and what you stand up for. The question below “What’s Your Communication Style?” makes you stop and consider for a minute what your best communication style is. This starts to open your dialogue up and when you are asked for an email address at the end of the quiz it’s not such a big deal.

Quizzes - ValentineViewsbank: This quiz gets really personal, another great way to ask quiz questions. People are surprisingly willing to answer personal questions when taking quizzes online, and personal questions double as an excellent way to build trust with someone you don’t know who is taking your quiz.

3. How to use the quiz for lead generation

After the quiz questions (and before the results) is when the email opt-in form pops up. This is where you get to collect personal contact information from your quiz takers and continue the conversation beyond the quiz into the future. The way you ask for the email address can determine the conversion rate, let’s look at a few prime examples of this opt-in text.

UNiDAYS: The UNiDAYS quiz is all about fun. It’s lighthearted from the start and the quiz questions are enjoyable. The call to action reflects this theme by asking for an email address in a simple but direct way. This fits with the general idea of the quiz, which is perfect, and led to a very strong conversion rate.

Conversion rate: 68.5%

World Wildlife Fund: This quiz integrates a contest with the email capture form. The main call to action still references the fact that the lead capture form comes before the results, so the person should put in their email address to see the results, but since there is a skip step that’s not always enough to entice someone to input an email. This quiz has a contest attached to subscribing, it’s not a big contest (a Patagonia jacket is worth about $100), but it gives some level of extra incentive beyond the quiz results.

Conversion rate: 39%

Quizzes - Results ViewsbankViewsbank: This one is interesting. Viewsbank is a site that pays people to take surveys, and you have to be a member to take those surveys and make money. Their quiz asks for an email address in return for showing the results and getting your own personal invite to Viewsbank. This is a very direct tie-in to the product behind the company producing the quiz, but it turned out to be effective in this case.

Conversion rate: 81%

Create Your Own Quiz Now

4. How to write quiz results that get shared

When someone inputs their email address (or if they choose to skip that step), they are then taken to the quiz results. This is your very first interaction with a person who has given your company their email address, and it is important to building the type of connection that can lead to long-term customers. There is a lot of pressure here to make a good impression on new quiz takers, let’s see how our example companies handled that stress.

UNiDAYS: As you can see below, there’s not much to this quiz result besides a picture and some share buttons. This is on purpose. UNiDAYS primarily targets young people, who are active on social media. The quiz results, which tell you who your celebrity soulmate is are all very popular and attractive celebrities. Getting a well-known celebrity as your quiz result is like a badge of honour for these University students, and sharing those results is the primary objective. That’s why the results are limited to a large image and the ability to share.

Quizzes - Lead Generation EmailWorld Wildlife Fund: The quiz results from The World Wildlife Fund have the primary objective of getting quiz takers to continue interacting with the website. There are two large orange buttons that point to “learn more about Grizzly bears in Alaska” and “learn more about grizzly bears” These buttons provide an easy and natural opportunity to continue engaging with The World Wildlife Fund, which is exactly what they want.

Remember, because quizzes get shared so much on Facebook and Twitter, the people taking them are often complete strangers to the brand behind the quiz. There needs to be some sort of connection really soon after the quiz to connect people to the brand, and articles about bears are the perfect way to achieve that.

Viewsbank: This quiz wants to reach as many people as possible, and the main way it gets traffic is through social shares. They take a short and simple approach to getting shared, with a very brief description that’s uplifting. Sometimes shorter is better like this scenario where what really matters is the result title more than the full description.

5. Beginning the customer connection via email

After the quiz is all said and done, you have a stranger’s email address and the permission to email them. The key to beginning a successful relationship with this person and eventually converting them into a paying customer is to have a smooth transition into an email connection.

There is a ton of pressure put on marketers to bring in leads all the time, that’s just part of the job. When emerging technologies like quizzes can help with generating new subscribers, that’s an amazing thing.

Phone chats are always free – 1-888-502 3523 or contact me here!

Create Your Own Quiz Now

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Marketing Trends of 2017 and 2018… Are You Up To Speed?

Here Are The Top-5 Marketing Trends That Are Hot in 2017 & 2018

Regarding marketing trends, it is surely a unique time in business marketing. What is hot in marketing is the people and technology that help cut through the din of message noise that we are all plagued with.

1 – Marketing Trends — Increased focus on customer experience.

Whatever you decide to call it — UX or CX — this aspect will be a ‘make-or-break’ component of your vision’s success. You can’t make promises your business cannot keep and this factor will become increasingly important as the global market continues to grow.

The average user will be focused on themselves more than ever before — which is saying something — and video will be the big influencer in the visual side.

Marketing Trends - The Facts

Learn from the experts about the current marketing trends

“Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot: 

 – Video is projected to claim more than 80% of all web traffic by 2019.

 – Adding a video to marketing emails can boost click-through rates by 200-300%.

 – Embedding videos in landing pages can increase conversion rates by 80%.

 – 90% of customers report that product videos help them make purchasing decisions.

 – According to YouTube, mobile video consumption grows by 100% every year.

 – 64% of customers are more likely to buy a product online after watching a video about it.

 – 87% of online marketers are currently using video content in their digital marketing strategies.

 – A third of all the time people spend online is dedicated to watching videos.

 – Video ads now account for more than 35% of all ad spending online.

 – 59% of company decision makers would rather watch a video than read an article or blog post.

 – Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.” ~ Forbes Online

2 – Marketing Trends – Engaged and effective measuring of data

If you are in almost any marketing position you will recognize the value of data collection. It drives many decisions in the business world and how it markets to its audience.

Today, both the sources and volume of data collected have exploded. We define “big data” as a capability that allows companies to extract value — and make sense — from large amounts of purposefully collected data design to deliver a more personal experience. But does it really do that?

Marketing Trends - The Success Cycle

3 – Marketing Trends – Lean on the new marketing lieutenants: marketing technologists and data scientists.

So how does all this affect my world, you ask?  Well, for the most part, you will never know it is happening until you venture onto a site that displays advertisements. You will then be faced with ads that serve your interests… coincidence? No, not in the least!

In today’s marketing world, the power and knowledge often lie with the person with the best data access and deepest understanding of that information. As such, all marketing departments should have a data scientist. Data scientists are the equivalent of the traditional ‘senior’ department head.

Marketing Trends - Data Scientist

 4 – Marketing Trends – Personalized everything is no longer ‘coming’, it is here!

Have you ever clicked on a link and then 5 minutes later you are getting ads that represent your clicking and URL behaviour? I would not be surprised by that as almost every behaviour online is now tracked. Not by some nefarious as originally projected, but by entities that resell the value proposition of understanding your customer.

But really, can you understand it all? I say “not easily” and the experts agree.

SOURCE: Kissmetricsthe big data problem

The issue with big data: too much, too slow, too complicated

5 – Marketing Trends – Better video content…and more of it.

As mentioned above, a video is currently being used by 87% of marketers today. But that does not speak to the quality of relevant feed of that video.

I speak of this often regarding the right timing on your messaging — and while video can be used earlier and earlier in the marketing funnel/sales cycle — relevance is going to be key in capturing interest.

I encourage you to download this PDF that shows the relevant timing of your messages.

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