Why engagement with posts, such as clicking “Like” could change someone’s business (and yours)
Let’s get one thing straight: your likes, loves, laughs, and especially your comments aren’t just cute reactions—they’re rocket fuel for visibility.
Here’s how it works: social platforms like Facebook, LinkedIn, and Instagram are driven by one thing—engagement with posts. The more people interact with a post, the more the algorithm says, “Hey, this is hot stuff!” and pushes it out to more eyeballs. That means likes and comments literally decide who sees what.
So when you don’t engage with someone’s post—even if you love it—you’re basically letting it die quietly in a corner.
Why It’s So Important to Have Engagement With Posts
You say you support your friends, your colleagues, or your favourite businesses? Prove it. Click the damn “Like” button. Better yet, drop a comment. Even a “🔥” or “Wow!” counts. The algorithm doesn’t care if it’s a full essay or an emoji—it just sees activity.
This isn’t just about helping others either. Want people to see your posts when it’s your time to shine? Then play the game. Show up. Be visible. Social media is a give-to-get system. You engage, you get engagement. Period.
And if you’re trying to grow a brand, a business, or just build visibility, post engagement is the cheapest (read: free) marketing fuel on the planet.
Bottom line:
No engagement with posts = no exposure.
So, next time you scroll by a post from someone you care about or respect? Don’t just lurk. Like it. Comment on it. Share it. That click might seem small, but it can be the spark that lights up their entire feed.
And if you’re still trying to figure out how to actually use this stuff to grow your brand or business?
Let’s fix that by scheduling a no-cost/no-obligation Discovery chat on Zoom with me. I’ll help you map out exactly how to start turning your posts into results.
👉 https://calendly.com/dickinsonent/discovery-zoom-chat
Don’t wait. Click. Engage and schedule now! Let’s turn your scroll time into growth time.
Everything we do in business is surrounded by the messages that we put out, however, most of us — if not all of us — did not get into business to write about it. I’m William Dickinson, owner of Cortex Marketing and I specialize in creating compelling content and engaging marketing when business owners find it difficult to create it themselves.
Compelling and Engaging Content, Copywriting and Marketing Development | Get Seen. Get Heard. Get Noticed.
Contact me or call me direct: 1-888-502-3523