Are you looking to improve your search engine ranking? It all starts with a few key practices that make a big difference. Whether you’re launching a new site or updating your current one, these easy-to-follow SEO tips will help your business stand out online.
1. Craft a Clear, Descriptive Site Title
Think of your site title as the front door to your brand. It’s the first thing people see in their browser tab and on search engines—so make it count! A title like “Johnny’s Bakery – Freshly Baked Every Day in San Francisco” is far more inviting and searchable than something generic like “Johnny’s Shop.”
2. Add Meta Descriptions to Every Page
Meta descriptions appear under your site link in search results and help people decide whether to click. Write clear, concise summaries of what each page is about. Avoid keyword stuffing—search engines penalize it. A good example: “Johnny’s Bakery is a gourmet bakery in San Francisco, delighting customers with fresh bread, pies, and cookies since 1965.”
3. Use Keyword-Rich Headings
Headings (like H1s and H2s) are prime real estate for SEO. Instead of generic headings like “About,” try “About Johnny’s Bakery – Our Story in San Francisco.” This tells both users and search engines what to expect and can significantly improve your search engine ranking.
4. Create High-Quality, Helpful Content
Great content is essential. Blog regularly with relevant topics your customers care about, and do some basic keyword research to guide your writing. Fresh, useful content boosts your site’s credibility and keeps your visitors engaged.
5. Add Descriptions to All Images
Search engines can’t “see” images—they rely on image descriptions (alt text). Use clear descriptions, and keep image file sizes small (ideally under 200 KB) for fast loading speeds.
6. Share Your Site Widely
Backlinks and traffic from other sites improve your search ranking. Share your URL on social media, forums, blog comments, email signatures, and platforms like LinkedIn. Especially in the last 5 years, the more you share, the better your reach! See other SEO blogs on this website.
7. Verify Your Site with Google Search Console
It’s free, easy, and helps Google index your site faster. Don’t skip this step—it can boost your visibility in search results quickly.
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Everything we do in business is surrounded by the messages that we put out, however, most of us — if not all of us — did not get into business to write about it. I’m William Dickinson, owner of Cortex Marketing and I specialize in creating compelling content and engaging marketing when business owners find it difficult to create it themselves.
Compelling and Engaging Content, Copywriting and Marketing Development | Get Seen. Get Heard. Get Noticed.
Contact me or call me direct: 1-888-502-3523