“Sell yourself” is such a ubiquitous term. Even as I say it, at least one of you is saying: “I don’t get it.”.
That is because I believe that the ‘end goal’ is selling, not selling yourself.
The approach on how to sell yourself should be more marketing methodology than in the sales methodology in the development. To successfully sell yourself, you’ll need to do these Top-4 things:
- Know your “brand”;
- Be a storyteller;
- Know your audience; and
- Show don’t tell.
As I covered in my “The Power Of Why” blog post, a huge part of inspiring others to take action, is to clearly state ‘why’ you do what you do. Within that, you must first know yourself i.e. what drives you, what gets you up in the morning.
Someone who exemplifies this is Alan L. Sklover. He writes a weekly blog about employer and employee legal issues — and this quote was offered to Alan by one of his followers and he shared it.:
“Want a new client or customer? First, you must “sell” the value of your product or service to them. Want a raise or promotion? First, you must “sell” your value to your employer. Want a new job? First, you must “sell” yourself to the new employer. An effort is the “horse” that pulls the “cart” of opportunity. Always been that way; always will be. It’s a challenge if you accept it; a continual disappointment if you don’t.” ~ Patrice of Santa Rosa, New Mexico
So how do YOU start the process of how to “sell yourself”?
Schedule 30-minutes with me and I will buy you coffee and walk you through the process. —Yes, I just said I will buy you coffee!! Ask me how.
In today’s online world, it is crucial to pay attention to your online presence and the many ways in which ‘a potential customer’ can discover more about you or your business.
And while your personal and business presence may seem like distant cousins, they are more like brother and sister. Each has its own set of pros and cons, and you should examine — if not leverage — each of those.
That all said, optimizing your site for its message, its focus keyword & content friendliness, and its code, is a synergy that just cannot be ignored these days.
Being Visible Online
Ah, Social Media, It is kind of hard to even think about being online without it anymore.