I decided to write this “My #1 Question Asked: Do You Make Websites?” post because at least once a week (50+ times per year), I get asked this question. This post is about the deeper answer, beyond “yes”.
Today’s Marketing Professional
I am not boasting or making any claim that the average marketer of today has the same education as a physician, however, I have discovered that using the analogy of a family physician is an easy way to understand the term “marketing professional”.
Your family doctor would be able to administer a shot or take blood pressure, as well as specialize in some aspect of medicine. Today’s marketer can build a website with at least a WYSIWYG editor, and will often focus on a specialty.
That said, today’s typical marketer also specializes in something specific, such as what I do here at Cortex, conversion optimization and engagement engineering.
Yes, Cortex Marketing Does Make Websites
Although the skillset to make websites is needed in being a good marketer, today’s full-service marketing is bigger than that. An example is that Jason, and his business Ad-Sol.com, specializes in advertising, whereas Behrooz, and his business MasterPix.com, specializes in custom websites and graphic design. So, does Cortex marketing make Websites? Yes, but so does Ad-Sol and MasterPix. Clear as mud?
The bottom line is, marketing is a multi-spoked wheel and the many components of that wheel, support and works off of each other.
The General Top-10 Components Are:
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- Big Picture Names (e.g. what you call your business, domain url’s, content titles, etc.)
- Big Picture Strategies and Plans
- Branding & Colour Schemes
- Target Defining
- Copy-Boarding
- Copywriting
- Online Development (websites, social media, etc)
- Publicity
- Testing
- Analyzing successes and failures
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A Different Kind Of Marketing Company
If you are looking for an effective way to not just drive more traffic to your site, but to drive more qualified leads to your sales funnel, lets set up a time to chat… or you can call me now at 1-888-502-3523. I look forward to speaking with you about your ideas!!