So you have visitors and it is just not converting; maybe you are simply not driving the right conversion traffic!
“Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless.” ~ Jayson DeMers — Founder and CEO, AudienceBloom
Keeping Up-To-Date On Conversion Traffic ‘Best Practices’ Is Not Easy!
It is essentially true that technology has a six-week cycle and that new ideas are expanding at a rate that is nearly impossible to keep up with without doing continual research.
This week in doing such research specifically on Conversion Traffic, I came upon a great 2015 blog post by Jason DeMers, the Founder | CEO of AudienceBloom, a Seattle-based SEO agency. He’s the author of the ebook, “The Definitive Guide to Marketing Your Business Online”. In his post, he has listed the top thirty-nine best practices for increasing your conversion traffic in “39 Quick Ways to Increase Your Website’s Conversion Rate“.
And while his post is now a few years old, many points on that list cannot be improved upon. So in an effort to inform you — while still maintaining some level of brevity —I will list myTop-10 from his list. So with full credit to Jason for creating this, here are my choices from his list of thirty-nine:
1. Include as few fields as possible.
When asking for information in an email opt-in form, ask for as little information as necessary. Here’s an example of how using one additional form field decreased conversions by 11 percent.
2. Add a guarantee.
Include a no-questions-asked refund policy on all purchases. This reduces risk, and increased sales will usually more than make-up for any returns.
3. Use tangible action verbs.
When testing out different calls to action, try using action language that spurs visitors to take action (for example, “grab yours,” “reserve your seat”)
4. Use testimonials.
Testimonials reduce risk and provide social proof. Use them on product landing pages as well as on your email opt-in landing page.
5. Clearly-state the benefits of your product or service.
Listing the features of your product is important, but it’s even more important to tell potential customers exactly how your product will help them or solve their problem.
6. Pay careful attention to your headline.
Your headline is perhaps the single most important element of your landing page. Brainstorm at least 10 possibilities before choosing the strongest one.
7. Keep conversion elements above the fold.
Opt-in boxes and other conversion elements should be above the fold for optimal results.
8. Use video to humanize your brand.
Include a simple video on landing pages to show there’s a real person behind your brand.
9. Create dedicated landing pages for pay-per-click ads.
If you’re using AdWords or another form of PPC ads, be sure to send these visitors to a dedicated landing page (not your home page!).
10. Incorporate strong calls to action (CTAs) into every piece of content on your site.
Let your readers know exactly what you want them to do next, whether that’s click a button, read a blog post or fill out a form.