Online Engagement Engineering and Conversion Marketing That Works
In 2021, Digital Marketing needs to be defined in any business’ workspace. The two best general descriptions of Digital Marketing 1) “Digital Marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.” ~ Wikipedia …
These email marketing tips are presented by our partners at Hubspot. The original article was written by Lindsay Kolowich Cox @lkolow. 1. Understand who you’re emailing. Have you ever heard the saying from Meredith Hill, “When you speak to everyone, you speak to no one“? What Hill is getting at here is that if you’re watering down …
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Ahhh, the ol’ “Who’s your target audience? question — I used to hate this question early on in my career, but I have come to realize that that question is part of a set of the most essential questions in marketing; it is, at the end of the day, all about knowing your audience. Do …
Continue reading “Your Target Audience May Not Be Aligned With Your Marketing”
Here are the biggest lies about Instagram marketing! Lie #1. Instagram marketing costs you nothing. No. First, you’ll need to create fresh daily content. That equals up to 20-30 posts every month or 1-2 per day. Second, you will have to plan all that work, and then respond to the comments that roll in. People …
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What if there were a way to make sense of online marketing? Here’s the thing, it’s not just about the tools available to you. You also need to understand the fundamentals of marketing so you can get the most out of those tools. It’s certainly not easy when you’re a business owner by trade and …
Continue reading “Online Marketing — Understanding The Fundimentals”