Digital Marketing | A Simple Overview

In 2021, Digital Marketing needs to be defined in any business’ workspace.

The two best general descriptions of Digital Marketing

1) “Digital Marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.” ~ Wikipedia

2) “Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you. Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s even better when they comment on it or share it.” ~ Mailchimp

The bottom-line

Digital Marketing is broad and vast in its scope and processes, so the more you — as a business owner or individual — understand the world of what it is that Digital Marketers do, the better you will find the results that you want.

Here is a slick video that explains it.

According to the Digital Marketing Institute, “When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. … While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.”

Benefits of Digital Marketing

They continue, “The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.”

Are you looking for a Digital Marketer?

Like doctors, any marketer should know the basics of all aspects of marketing; web design, graphics, email, social media, etc. The key is being able to tap into the talent that can produce both sides of the industry: the creative side and the technical side.

Any good marketer will recognize that it is impossible to know all about the emerging technologies and/or do it on their own. We know that we must look for and belong to professional networks.

The reality is, good Digital Marketers are very hard to find on your own and they generally all specialize in their vision of what Digital Marketing is.

The trick for a business owner is to tap into your marketer’s networks or if you do not have a marketer and need help I am easy to reach by sending an email to digitalmarketer@dickinsonent.com or by calling 1-888-502-3523 in North America and/or +1 778-771-0131 Worldwide. Check out my most popular blog here.

 
 
 
 
 
 
 
  
 
 
 
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 Sheri Goesen 
 
 
 
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Working with Cortex Marketing has been an outstanding experience. They completely rebuilt our website, making it professional, user-friendly, and helpful with our new branding. They also resolved the multiple domain listing issues we were struggling with, and enhanced our website content so that it better reflects who we are and what we do. Cortex brought much-needed continuity to our social media messaging, ensuring a consistent and professional presence across platforms. On top of that, their creative work has really elevated our marketing. They produced excellent testimonial videos, organized great team photos (even seamlessly adding in a staff member who couldn’t make it to the photo shoot), and created sharp graphics, like placing our NSMR logo on the various recycling bins, which added polish and credibility to our materials. Cortex Marketing goes above and beyond, and their attention to detail really shows. I would highly recommend their services to any business looking to strengthen its marketing presence. Will is the best and my forever go to when I need guidance! — Sheri Goesen, Office Manager, North Shore Metal Recycling
  
 
  
 
 
 
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 Raven Nyberg 
 
 
 
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William is excellent to work with! Has brilliant ideas, and designs amazing websites. It was a pleasure doing business with him!
  
 
  
 
 
 
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 janie peery 
 
 
 
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We have had Will work on our computers, twice in person and once via telephone. He is.professional and very pleasant to work with. He not only fixes our problems he shows us how to he did it. We will continue to use him for our computer needs. Thank you Will
  
 
  
 
 
 
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 Damian 
 
 
 
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Will is very experienced and was able to provide meaningful feedback at a professional level. Recommended!
  
 
  
 
 
 
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 Patrick McConnell 
 
 
 
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Atlantis Fiber has been working closely with William (Will) Dickinson and his marketing firm, Cortex Marketing, since 2017 and we have not even once considered looking elsewhere ever since. Will's commitment to client service & our relationship is second to none and he consistently delivers on time and with results that go above and beyond expectations. He has provided Atlantis Fiber with a multitude of services from website and social media design and content creation to strategic marketing plans and even lead generation support for our sales efforts. Will has proven to be a veritable "Swiss army knife" of capabilities and an extremely versatile and talented guy who's been instrumental in helping Atlantis Fiber create and develop our brand. We fully recommend William (Will) Dickinson and his marketing firm, Cortex Marketing. Patrick McConnell President/CEO Atlantis Fiber
  
 
  
 
 
 
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 Andrew Caroon 
 
 
 
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Will does a great job of breaking down what you do and clarifying your message to your clients. Even if you think your message if clear already, Will has the skill to make your message even stronger to help you stand out in whatever your industry may be. Can't recommend enough. Thanks Will!
  
 
  
 
 
 
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 Wave Web Studio 
 
 
 
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Will is very skilled at discovering the core purpose and values of my business. He knows the right questions to ask and when to dig for answers. I felt he overdelivered in our session and I walked away with a ton of value.
  
 
  
 
 
 
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 Blake Allen 
 
 
 
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William has a fantastic process and I saw results almost instantly. I highly recommend working with Coretex Marketing.
  
 
  
 
 
 
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 Chris 
 
 
 
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I have had multiple meetings with William at Cortex Marketing.  He has been extremely helpful in assisting me with clearly communicating what I want to say about my business.  This allowed me to focus on what I do and why I got into business in the first place, which was not to write about it.  I really appreciate his fresh perspective and taking this weight off my shoulders.  Besides that, he is great to work with.  Thanks again, William, I look forward to the next time we get together !
  
 
  
 
 
 
 
    
 
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