Category: Landing Pages

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Free Landing Page Checklist – Get Yours Today!

Get your Free Landing Page Checklist , today!!

Are you nearly finished with your landing page? Before sending it out into the world, walk it down the runway with this landing page design checklist.

Fill out the form to receive this special limited time offer.

Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up.

If you want better landing pages, focus on collecting data. You should design your landing pages based on what you already know about your audience, but don’t stop there — make sure you collect even more information as more people visit your website.

Landing Pages - The Definitive Landing Page ChecklistThe Components of the Landing Page

From a technical position, each Landing Page has 4-categories and 15-elements. As an example, your page’s Clarity, Scent, Relevance, and Visualization are the elements of the “Offer”; and your form must be a Visible Form, have the appropriate Number of Fields, a Compelling Form Headline, and a Visible & Noticeable Call-to-Action (CTA).

The four landing page categories are:
  1. Offer
  2. Form
  3. Trust
  4. Visual Hierarchy
There are 15 elements to a landing page within those categories:
  1. Clarity
  2. Scent
  3. Relevance
  4. Visualization
  5. Visible Form
  6. Appropriate Number of Fields
  7. Compelling Form Headline
  8. Visible and Noticeable Call-to-Action (CTA)
  9. Professional Design
  10. Relevant Trust Icons
  11. Authentic Testimonials
  12. Clear Privacy Policies
  13. Using Visual Queues to Highlight Key Areas
  14. Page Design Fits a Singular Theme
  15. Supporting Imagery

“One of the best ways to make sure you’ve crossed your t’s and dotted your i’s when building a landing page is to have a checklist handy of all the things you need to do. That way, anytime you want to publish a landing page, you can do a quick scan of all the essentials to optimize each landing page to generate the leads your business depends on.” ~ Hubspot

Click here to learn best practices for optimizing landing pages and generating more leads.

Landing Pages - The Definitive Landing Page ChecklistWant a checklist to help you build your landing pages? Get to know the the essential elements you need to have on your landing page before you hit publish.

Keep in mind that checklists are a jumping-off point — there are a number of other company and technology-specific steps you need to take as well when optimizing your landing pages for success.

Get your Free Landing Page Checklist, today!!

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Five Web Page Design Hacks

Web Page Hacks in Website DesignHere are some web page design hacks.
When you’re running an online business with a website, the most important way to generate more customers for your business is to drive more traffic to it — and there are lots of ways to do this.

Content Marketing, Paid Advertising, and Social Media Marketing

However, not all the visitors that land on your site will buy from you. It’s the sad fact of digital marketing. According to WordStream, a typical website conversion rate is about 2.35% on average, however, the top 25% are converting higher.

Web Page Hacks - Landing Page ChecklistThis means that for every 100 visitors your site gets, only 2 to 3 of them will make a purchase. As such, you need to focus on creating a website that is fully optimized for conversions if you are to raise your conversions to a more profitable level.

In fact, I encourage you to download my Landing Page Checklist.

Impressing Potential Customers With Some Web Page Design Hacks

Since your website is your chance to impress potential customers, here are 5 simple web page design hacks from our partners at Rebel that will help convert more of your visitors into customers.

1) Increase your white (or negative) space.
Cramming as much content as you can onto every page increases the cognitive load on your visitor, to the point that they’ll leave. Try breaking up blocks of text with bullets and imagery for a better user experience.

2) Simplify your navigation.
Only include the most important pages you’d like your visitors to click on, in the header of your website. Simplifying your nav will lead to increased conversions.

3) Use an animated call to action.
Calls to action on every page are important, but how you present them maybe even more important! One study found that using button CTAs instead of text-only CTAs increased clicks by 45%. Better yet? Incorporate subtle movement into your CTAs for an even higher conversion rate.

4) Use high-quality stock photography.
Lack of branding photos? No problem! Incorporate high-quality stock photography throughout your site for a professional and captivating user experience. When you’re done, add graphics too!

5) Add social proof.
Whether it’s product or service reviews, incorporating social proof into your site garners trust and a higher conversion rate. In fact, impactful testimonials mean that people are 58% more likely to purchase from you.

Web Page Design Hacks from Rebel
A strong digital presence is a must-have for today’s businesses. That’s because customers expect to find you online. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online comes with major benefits.
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Landing Pages – What Are They Exactly?

Landing pages are often misunderstood outside the marketing world. They have made a splash on the business world and some clarification needs to be made. The bottom line is if you are not using them and expecting your engagements and conversions to rise, you may be in for a bumpy lead-generation ride.

Landing Pages From Unbounce

Where is the landing page confusion among businesses?

Landing pages have shown the ability to help the business reach certain goals. However,  that said, issues arise as many businesses believe that everyone is their target and anyone that lands on their website — on any page — must be interested in showing interest, and will do so “if they are really interested”.

Yes, while this is true, there are many factors that actually cause a conversion to happen. In this case, the conversion that I am referring to is when your site visitor actually provides you info they are interested in

What is the intent of a Landing Page?

 “A landing page can be any page that someone lands on after clicking on an online marketing call-to-action.” ~ Oli Gardner

“The full intent of lead generation landing pages is to use a web form and a strong Call to Action (or CTA), for the purpose of collecting lead data such as names and email addresses. This is the primary type of landing page used for B2B marketing.” ~  Unbounce Landing Page Course

So what makes landing pages successful?

So you want high-converting landing pages and you are still not sure what that means. Unbounce’s Garrett Hughes put together an article about the “12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)”  that talks about the 5-things that make a high-converting Landing Page:

1. Have a strong, contextual hero shot and supporting imagery
2. Present a single and focused call to action
3, Clearly state your value proposition with a compelling header and subhead
4, Outline the features and benefits (with emphasis on the latter)
5. Include testimonials and other forms of social proof

Read the whole article by Garrett Hughes

Landing Pages and their special features!!

While you can create campaigns to feed your user to a landing page within your site, there are some key takeaways that will separate you from the less professional.

A) In general, you cannot test the effectiveness of a page on your site. And while site builders are getting more sophisticated, most website frameworks are not designed for lead capture. Testing, including A/B testing, is crucial to understanding your engagement conversion and lead generation successes and non-successes.

B) Landing Pages have a single purpose. They are not mired down with distraction and are engineered to create a lift in your collection of visitors generated, generally, by an advertising campaign.

Are you building a landing page now?

If you answered “yes”, surely you have pondered about whether to DIY or hire someone, and with both, there are positives.

Landing Pages - The Definitive Landing Page ChecklistThere are some great companies out there providing a landing pages service, however, my absolute favourite is Unbounce. They have two plans, a DIY or they can do it for you. If you do not know what you are doing, the later is often your most economical choice.

Your best choice, however, is that you can hire Cortex to do it for you and manage your account.

Either way, if you are building it yourself you should download this free checklist to ensure you are up to speed and double-checking your page through a Landing Page Check List before publishing.

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