Here are some web page design hacks.
When you’re running an online business with a website, the most important way to generate more customers for your business is to drive more traffic to it — and there are lots of ways to do this.
Content Marketing, Paid Advertising, and Social Media Marketing
However, not all the visitors that land on your site will buy from you. It’s the sad fact of digital marketing. According to WordStream, a typical website conversion rate is about 2.35% on average, however, the top 25% are converting higher.
This means that for every 100 visitors your site gets, only 2 to 3 of them will make a purchase. As such, you need to focus on creating a website that is fully optimized for conversions if you are to raise your conversions to a more profitable level.
In fact, I encourage you to download my Landing Page Checklist.
Impressing Potential Customers With Some Web Page Design Hacks
Since your website is your chance to impress potential customers, here are 5 simple web page design hacks from our partners at Rebel that will help convert more of your visitors into customers.
1) Increase your white (or negative) space.
Cramming as much content as you can onto every page increases the cognitive load on your visitor, to the point that they’ll leave. Try breaking up blocks of text with bullets and imagery for a better user experience.
2) Simplify your navigation.
Only include the most important pages you’d like your visitors to click on, in the header of your website. Simplifying your nav will lead to increased conversions.
3) Use an animated call to action.
Calls to action on every page are important, but how you present them maybe even more important! One study found that using button CTAs instead of text-only CTAs increased clicks by 45%. Better yet? Incorporate subtle movement into your CTAs for an even higher conversion rate.
4) Use high-quality stock photography.
Lack of branding photos? No problem! Incorporate high-quality stock photography throughout your site for a professional and captivating user experience. When you’re done, add graphics too!
5) Add social proof.
Whether it’s product or service reviews, incorporating social proof into your site garners trust and a higher conversion rate. In fact, impactful testimonials mean that people are 58% more likely to purchase from you.
