Five Web Page Design Hacks

Here are some web page design hacks.
When you’re running an online business with a website, the most important way to generate more customers for your business is to drive more traffic to it — and there are lots of ways to do this.

Content Marketing, Paid Advertising, and Social Media Marketing

However, not all the visitors that land on your site will buy from you. It’s the sad fact of digital marketing. According to WordStream, a typical website conversion rate is about 2.35% on average, however, the top 25% are converting higher.

This means that for every 100 visitors your site gets, only 2 to 3 of them will make a purchase. As such, you need to focus on creating a website that is fully optimized for conversions if you are to raise your conversions to a more profitable level.

In fact, I encourage you to download my Landing Page Checklist.

Impressing Potential Customers With Some Web Page Design Hacks

Since your website is your chance to impress potential customers, here are 5 simple web page design hacks from our partners at Rebel that will help convert more of your visitors into customers.

1) Increase your white (or negative) space.
Cramming as much content as you can onto every page increases the cognitive load on your visitor, to the point that they’ll leave. Try breaking up blocks of text with bullets and imagery for a better user experience.

2) Simplify your navigation.
Only include the most important pages you’d like your visitors to click on, in the header of your website. Simplifying your nav will lead to increased conversions.

3) Use an animated call to action.
Calls to action on every page are important, but how you present them maybe even more important! One study found that using button CTAs instead of text-only CTAs increased clicks by 45%. Better yet? Incorporate subtle movement into your CTAs for an even higher conversion rate.

4) Use high-quality stock photography.
Lack of branding photos? No problem! Incorporate high-quality stock photography throughout your site for a professional and captivating user experience. When you’re done, add graphics too!

5) Add social proof.
Whether it’s product or service reviews, incorporating social proof into your site garners trust and a higher conversion rate. In fact, impactful testimonials mean that people are 58% more likely to purchase from you.

 
 
 
 
 
 
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Sheri Goesen 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Working with Cortex Marketing has been an outstanding experience. They completely rebuilt our website, making it professional, user-friendly, and helpful with our new branding. They also resolved the multiple domain listing issues we were struggling with, and enhanced our website content so that it better reflects who we are and what we do. Cortex brought much-needed continuity to our social media messaging, ensuring a consistent and professional presence across platforms. On top of that, their creative work has really elevated our marketing. They produced excellent testimonial videos, organized great team photos (even seamlessly adding in a staff member who couldn’t make it to the photo shoot), and created sharp graphics, like placing our NSMR logo on the various recycling bins, which added polish and credibility to our materials. Cortex Marketing goes above and beyond, and their attention to detail really shows. I would highly recommend their services to any business looking to strengthen its marketing presence. Will is the best and my forever go to when I need guidance! — Sheri Goesen, Office Manager, North Shore Metal Recycling
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Raven Nyberg 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
William is excellent to work with! Has brilliant ideas, and designs amazing websites. It was a pleasure doing business with him!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 janie peery 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
We have had Will work on our computers, twice in person and once via telephone. He is.professional and very pleasant to work with. He not only fixes our problems he shows us how to he did it. We will continue to use him for our computer needs. Thank you Will
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Damian 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Will is very experienced and was able to provide meaningful feedback at a professional level. Recommended!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Patrick McConnell 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Atlantis Fiber has been working closely with William (Will) Dickinson and his marketing firm, Cortex Marketing, since 2017 and we have not even once considered looking elsewhere ever since. Will's commitment to client service & our relationship is second to none and he consistently delivers on time and with results that go above and beyond expectations. He has provided Atlantis Fiber with a multitude of services from website and social media design and content creation to strategic marketing plans and even lead generation support for our sales efforts. Will has proven to be a veritable "Swiss army knife" of capabilities and an extremely versatile and talented guy who's been instrumental in helping Atlantis Fiber create and develop our brand. We fully recommend William (Will) Dickinson and his marketing firm, Cortex Marketing. Patrick McConnell President/CEO Atlantis Fiber
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Andrew Caroon 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Will does a great job of breaking down what you do and clarifying your message to your clients. Even if you think your message if clear already, Will has the skill to make your message even stronger to help you stand out in whatever your industry may be. Can't recommend enough. Thanks Will!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Wave Web Studio 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Will is very skilled at discovering the core purpose and values of my business. He knows the right questions to ask and when to dig for answers. I felt he overdelivered in our session and I walked away with a ton of value.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Blake Allen 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
William has a fantastic process and I saw results almost instantly. I highly recommend working with Coretex Marketing.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Chris 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
I have had multiple meetings with William at Cortex Marketing.  He has been extremely helpful in assisting me with clearly communicating what I want to say about my business.  This allowed me to focus on what I do and why I got into business in the first place, which was not to write about it.  I really appreciate his fresh perspective and taking this weight off my shoulders.  Besides that, he is great to work with.  Thanks again, William, I look forward to the next time we get together !
  
 
  
 
 
 
 
    
 
 Verified by Trustindex  
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more