Category: Message From The President

Posted on

3 End-Of-Summer Marketing Tips

Modern Marketing Tips That Are Easy For You To Embrace!

Here are 3 Marketing Tips to help keep you going through the fall. Surely this won’t be the only marketing tips posted on the web, however, these are tips written from experience — not to mention that they are good reminders for all.

If you are interested in hearing more of these tips, enter your email address to subscribe to this blog and receive notifications of new posts by email.

Marketing Tip #1 —Slow and Steady Wins The RaceMarketing Tips - Slow and Steady

The concept of continuous innovation isn’t just a scientific marketing method, it’s a time-tested business philosophy. This methodology has built some of the world’s great companies, like Toyota and Google.  They are proving to be a critical component of what differentiates winners from losers in Silicon Valley and beyond.

Marketing Tip #2  — Mind Your P’sMarketing Tips - The 4 P's of Marketing

It’s about the importance of ALL P’s, particularly “Product” – it is one of the most important lessons that many marketers have ignored for the past 10-15 years. Unfortunately, many marketers have often thought of themselves as being in the ‘Advertising business’.

Now more than ever, successful and sustainable businesses are built by clearly presenting the Product, Price, Place, and Promotion of their brands.

#3 — Seek And Ye Shall Find FindMarketing Tips - getting The Results

This is a good reminder that it’s all about the results. This has been the underpinning of the scientific marketing method for 150+ years. It is what the modern marketing world has come to really appreciate in the past 5-years.

Learn more about the marketing in today’ business world…

I recommend also searching for  Entrepreneur Magazine Online and Forbs Magazine Online articles.

Posted on

Message From The President — June 2017

This Month’s Topic: “What is the #1 plan to create content?”

President’s Message for June 2017

Make A Business Plan Life CycleI cannot remember ever being a fan of doing anything that does not have a clearly defined methodology and plan — it is just my nature.

It is my belief that without a plan, not only will your execution be scattered, so will your results.

This is not to say that I was not horrifyingly bad at writing content, I just did not understand how important the nuances of the plan are.

Kitty WarriorDON’T GET STUCK IN ONE MODE
The plan to do something — anything — is a double-edged sword. You ultimately get driven by your successes and pushed down by your failures. This psychosis is a uniquely human paradigm as if an animal in nature hesitates or worries too much that its methodology is wrong, it goes hungry — at its core, survival is a matter of trial and error.

That said, the other side of that sword is, without the patience & due-diligence needed to create your overall plan, rushing through something without a plan can often be [its] undoing.

OH YEAH, THERE IS A PLAN — HAVE PATIENCE
So why am I talking about animals, isn’t this blog post supposed to be about having a content plan? It is, however, I propose that the more we can be in tune with the natural instincts contained within our human DNA, the better we can define and identify the methodologies that work best for each individual.

As such, it is well known that successful people make lists and within the bigger picture — and truth of the matter — is these lists are mini-plans.

Planning works in many ways, accurately presented in this quote from time-management-guide.com:

“Planning is one of the most important project management and time management techniques. Planning is preparing a sequence of action steps to achieve some specific goal. If you do it effectively, you can reduce much the necessary time and effort of achieving the goal. A plan is like a map.”

Okay, that’s nice, but what is the #1 way to create content?

Be the resource your customers really need!

8 Tips to help plan and make your copy easy to read:

  1. Use short paragraphs – four sentences max;
  2. Use short sentences – twelve words on average;
  3. Skip unnecessary words;
  4. Avoid professional jargon and use common/layman language;
  5. Avoid the passive tense
  6. Avoid needless repetition;
  7. Address your web visitors directly. Use the word “you”;
  8. Shorten your overall post-length — keep it 300 – 1000 words.

Here are a few links to get you started if you are stuck:

Content Marketing For DummiesGet this month’s free download: “Content Marketing For Dummies” from Kudani.

PLEASE NOTE: In this book, take a look at the PICASSO content marketing framework created for use with KudaniCloud software. This share is not to sell you on KudaniCloud software.  I do not use KudaniCloud software and this share is not an endorsement of KudaniCloud software.

Posted on

Message From The President — May 2017

This Month’s Topic: “What drives the conversion of a web site visitor?”

President’s Message for May 2017

The conversion of a web site visitor is a challenge for many, however when you follow some basic proven marketing principles, your site will deliver the results you desire — and the shift to an increased lead source can sometimes happen overnight!

The Conversion Heuristic
MECLabs Conversion Heuristic — www.meclabs.com

THE WORDS YOU USE MATTER
All consumers & buyers are influenced by individual words, not whole phrases or sentences. Furthermore, certain words are more influential than others and as such, they guarantee better results because they simply resonate louder in their general relevance, value and proven effectiveness in generating interest and engagement.

THE CONVERSION LIFT METHODOLOGY
For those of you familiar with the codifying geniuses over at WiderFunnel, their “Lift” model goes something like this: Create a strong value proposition, relevant to your target, and ensure there is lots of clarity within your message, and your overall conversion will have a lift in generating more new leads for your business.

That all said, they also say that there are two things to avoid: “creating a distraction” or “anxiety within your message”. Those two conversion kills are to be minimized at every opportunity. In fact, it is proven that you will have more success by saying less to the target for this stage of the funnel.


MARKETING TO DIFFERENT FUNNEL STAGES; aka TIMING
Funnel And Message TimelineFor this stage of the funnel, a website visitor may be aware that they have a need or a problem; and they even may be aware that there is a solution available, but they are still looking for who’s business will be the right fit for them.

Discover the ease of writing the right marketing copy, delivered at the right time. Once you know the secret, you’ll save time and money in all your Marketing! [read about the science of copywriting]

Get this month’s free download: “The 12 Most Influential Words in The English Language”.

Proudly powered by WordPress
error: Our content is protected — stealing is a crime — you are being watched!!