Picking Your Brand Colors
So you are at the stage of picking your brand’s colors or you have decided to rebrand your business. How do you go about picking the colors for your new brand?
Regardless of whether you’ve decided to branch out from a company or are launching a game-changing new startup, understanding the impact of color on consumer behaviour will help solidify your brand become a success.
Remember, we buy emotionally and research shows that up to 85% of consumers believe color is the biggest motivator to choose a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall.
How Do People Respond to Brand Colors?
Every color elicits a different response from humans. Having a clear idea about what your brand’s goals are and how you want your target audience to feel will help you hone in on the most impressive colors to choose for your brand.
Colors can be divided into two main categories: warm and cool. Warm colors tend to be associated with energy, while cool colors are linked with calmness and security.
But how do each of the following colors affect us and what does that mean for your brand? Here’s an overview — courtesy of Marketo — of what differentiates each color and how your brand can pick the right mix of them.
Red
Red evokes a passionate and visceral response. It is a color that increases your heart rate, makes your breath faster, and is generally associated with energy, excitement, and passion. It’s one of the colors that is attention-grabbing, while it can also be provocative and excitable.
Color code: aggressive, energetic, provocative, attention-grabbing, passionate
Purple
Purple is a sophisticated yet mysterious color. It tends to be used with higher-end products due to its association with royalty and elegance. Purple’s mysterious element is also linked with spirituality, and it can bring a magical element to your branding.
Color code: royalty, sophistication, nostalgia, mystery, spirituality
Blue
Blue is the most popular color choice for the top brands. It is thought to put people at ease, as it reminds them of the sky and the ocean. Blue is also associated with trust, security, and confidence which make a great combination for the brands that want these elements in their message.
Color code: trustworthy, dependable, secure, responsible, confident
Green
Green is a color that is synonymous with calmness, safety, and freshness. Its various shades can create a unique brand identity for your company. Green tends to be associated with health along with the feelings of peace and serenity.
Color code: Wealth, health, prestige, serenity, generosity, safety
Yellow
Yellow is a popular color choice for brands that want to evoke a feeling of positivity in their identity. Its association with the sun on its different shadows brings out hope and optimism. Yellow also stands out among other colors, which makes a yellow brand identity creative and appealing.
Color code: positivity, light, warmth, motivation, creativity, happiness
Orange
Orange makes an ideal color choice for brands that want to blend the optimism and the brightness of yellow and the passion and the energy of red. It is a creative and cheerful color that evokes a friendly and adventurous feeling.
Color code: vitality, fun, playful, exuberant, outgoing
Brown
Brown represents the earthly simplicity and it is usually preferred to reflect stability and strength. It’s comforting in its simplicity and is preferred by brands that want to be classical and trustworthy, without proceeding to bold moves. Brown is associated with the earth and can also remind people of dirt, so there needs to be a careful use of it, especially if it stands out as the main color for a brand.
Color code: earth-like, natural, simplistic, durable, comforting
Black
Black is another popular color option for brands and it tends to be one of the most classic options. It’s both classic and sophisticated and it can make a brand identity stand out. It seems to work perfectly with luxury products, blending the classic and powerful elements. Black is one of the colors that can be combined with others to add a stronger emotion, without losing the classical appeal.
Color code: Prestige, value, timelessness, sophistication, power
White
White represents simplicity, purity, and also cleanliness. These three make it extremely popular in the healthcare sector, in the cleaning business, but also in the child-related businesses. White can also bring out a feeling of trust by tapping in to purity and simplicity.
Color code: pure, noble, clean, soft
So what is your choice? Need some additional guidance? I love chatting about this kinda stuff, so, for a 20-minute, at no cost chat, visit here!!
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