Category: Marketing

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Multi-Channel Marketing — A Business Owners Guide

Multi-Channel Marketing — A Business Owners Guide to Understanding & Implementation

by Jason Runyan, Advertising Solutions | Published August 2, 2024
With today’s increasingly complex and competitive marketplace, business owners are looking for efficient, affordable, and effective strategies to expand their reach, engage with potential customers, and increase growth.

Multi-channel marketing has proven to be an essential approach to accomplish this goal, utilizing many online and offline methods many businesses are already familiar with possibly using them individually.

Combining multiple techniques creates a cohesive and powerful marketing strategy for promoting products, services, or the company in general that results in a wider reach, increased engagement, and maximum conversion of the target audience.

There are numerous benefits to implementing a multi-channel marketing approach with countless examples of ways to use both online and offline channels together.

Multi Channel Marketing - ChannelsDefining Your Multi-Channel Marketing Channels

Multi-channel marketing is a strategy that involves combining multiple ways of interacting with customers and prospects that we refer to as channels. Most people are already familiar with many of these channels, both online and offline.

Some examples of these channels include social media, email marketing, search engine optimization (SEO), websites, direct mail, television commercials, print media, networking groups, trade shows, events, and many more.

By taking advantage of a mix of online and offline channels, businesses can reach a broader audience, engage across various touch points, increase brand awareness, ensure consistent messaging, and ultimately drive higher conversions.

Benefits of Multi-Channel Marketing

  1. Meet Customers Where They Are

    Businesses can engage and meet customers through their preferred channels, whether online or offline. Such a personalized approach can reach a broader and more diverse audience, while building stronger relationships with customers, ultimately leading to increased brand loyalty and long-term business.
  2. Improved Customer Engagement

    Multi-channel marketing allows businesses to engage with customers using various methods leading to higher customer interaction and engagement, as customers can choose their preferred method of communication. Using a multi-channel approach ensures that no prospect is missed.

  3. Improved Brand Recognition

    Consistent messaging across various channels helps to solidify brand identity while building trust. Using a cohesive strategy helps to ensure the brand remains top-of-mind, leading to higher brand awareness and recall.

  4. Improved Data Insights

    Tracking customer interactions across various channels can help a business gain valuable data and insights into customer behaviors, preferences, etc. Such information is imperative to refining and improving marketing strategies for targeting the desired audience; ultimately resulting in improved conversions.

Examples of Online Strategies That Work

  1. Social Media Marketing
    • Run a series of themed social media posts across Facebook, Instagram, and X (Twitter) to promote a seasonal sale. Use engaging visuals, hashtags, and interactive elements like polls and stories to drive user interaction. Schedule posts in advance using the multitude of free and low-cost tools to maintain consistency.
    • Launch a social media contest on platforms like Instagram or Facebook, encouraging users to share user-generated content related to your brand or products. Utilize hashtags and tagging to increase visibility and engagement. Offer a prize or discount to incentivize participation and drive traffic to your website.
    • Create engaging social media posts with high-quality visuals and compelling captions to promote your products or services. Use platforms like Facebook, Instagram, and X (Twitter) to connect with your target audience, respond to comments, and build a community. Run paid ad campaigns to expand your reach and target specific demographics.
  2. Email Marketing
    • Launch a monthly email newsletter that features product updates, customer stories, and exclusive discounts. Use segmentation to tailor content to different customer segments, such as new customers, repeat buyers, and inactive subscribers. Employ A/B testing to optimize subject lines and improve open rates.
    • Create a targeted email campaign for a new product launch, segmenting your subscriber list based on demographics, purchase history, or engagement levels. Personalize the email content with product images, descriptions, and customer testimonials. Include a clear call-to-action that directs recipients to a dedicated landing page on your website for more information or to make a purchase.
    • Segment your email list based on customer preferences, purchase history, or demographics. Send personalized emails with tailored content, such as product recommendations, exclusive offers, or relevant blog posts. Use automation tools to follow up with subscribers, nurture leads, and send abandoned cart reminders.
  3. Search Engine Optimization (SEO)
    • Optimize your website for local SEO by including location-specific keywords in your content, meta descriptions, and title tags. Create a Google My Business profile and encourage satisfied customers to leave reviews.
    • Conduct a comprehensive SEO audit of your website to identify opportunities for improvement. Make sure to conduct keyword research to identify relevant search terms for your business. Optimize meta tags, headings, and content with relevant keywords to improve organic search visibility.
    • Create high-quality, informative blog posts that address common industry questions or trends, attracting organic traffic and establishing thought leadership. Build high-quality backlinks through guest blogging, influencer collaborations, or partnerships with industry websites.
  4. Content Marketing
    • Develop a comprehensive content marketing strategy that includes blog posts, whitepapers, and videos. Create a series of how-to guides and tutorials that address common pain points in your industry. Promote these pieces of content through your social media channels and email newsletters to drive traffic to your website.
    • Develop an interactive how-to guide or tutorial series related to your products or services. Utilize multimedia elements such as videos, infographics, and downloadable resources to engage users and provide valuable information. Promote the content across social media channels, email newsletters, and industry websites to drive traffic and generate leads.
    • Develop a blog on your website and regularly publish informative and valuable articles related to your industry. Optimize the content for search engines to attract organic traffic. Share the blog posts on social media and include links in your email newsletters to drive traffic back to your website.
  5. Pay-Per-Click (PPC) Advertising
    • Run targeted PPC campaigns on Google Ads and Bing Ads to capture high-intent search traffic. Use keyword research tools to identify valuable keywords and set up ad groups accordingly. Create compelling ad copy and utilize ad extensions to improve click-through rates. Monitor performance metrics and adjust bids as needed to maximize ROI.
  6. Influencer Marketing
    • Partner with relevant influencers or industry experts to promote your brand or products on their social media channels or blogs. Collaborate on sponsored posts, reviews, or live streams that authentically showcase your offerings to their followers. Monitor engagement metrics and track referral traffic to measure the campaign’s success.
    • Identify influencers or bloggers in your industry who have a significant following and engage with your target audience. Collaborate with them to create sponsored content, product reviews, or giveaways. Leverage their reach and credibility to increase brand awareness and drive traffic to your website.

Examples of Offline Strategies That Work

  1. Direct Mail Campaigns
    • Send personalized direct mail pieces to a segmented list of high-value customers. Include a compelling call-to-action and a unique promo code that recipients can use on your website. Use variable data printing to customize elements of the mailer, such as the recipient’s name or location-based offers.
    • Send personalized direct mail postcards or catalogs to a segmented list of past customers or prospects. Include a compelling offer, such as a limited-time discount or free trial. Drive recipients to a dedicated landing page on your website to redeem the offer or learn more about your products and services.
  2. Events & Sponsorships
    • Sponsor a local charity event and set up a booth to showcase your products or services. Distribute branded swag like pens, tote bags, or water bottles. Collect contact information from attendees interested in learning more and follow up with personalized emails after the event.
    • Sponsor a local community event or industry conference to increase brand visibility and engagement. Set up a booth or exhibit to showcase your products or services and interact with attendees. Collect contact information and follow up with personalized emails or direct mail to nurture leads and drive conversions.
    • Sponsor local sports teams, or community organizations that align with your brand values or target audience. Display your logo on event materials, signage, or team jerseys. Leverage the partnership to promote your business through co-branded marketing materials, social media mentions, or joint campaigns.
  3. Trade Shows & Exhibitions
    • Exhibit at industry-specific trade shows to connect with potential customers and partners. Create an engaging booth experience with interactive displays and product demonstrations. Use lead capture forms to gather contact details from visitors, and follow up with tailored email campaigns to nurture these leads.
    • Participate in industry-specific exhibitions or conferences relevant to your business. Set up a booth or display to showcase your products or services. Collect leads through contests, giveaways, or interactive experiences. Follow up with personalized emails or phone calls after the event to nurture relationships.
  4. Guerrilla Marketing
    • Implement a guerrilla marketing campaign by placing creative, eye-catching installations or street art in high-traffic areas. For example, if you own a coffee shop, create a giant coffee cup sculpture and place it in a busy downtown area with a QR code that leads to a special offer on your website. Document the campaign on social media to extend its reach.
    • Be sure to check into any necessary permitting to obtain proper permission to avoid any potential legal issues.
  5. Networking Events
    • Attend industry-specific networking events or seminars to connect with potential partners, customers, and industry influencers. Bring business cards, promotional materials, and product samples to share with attendees. Follow up with personalized emails or phone calls after the event to continue the conversation and build relationships.
  6. Outdoor & Out-of-Home (OOH) Advertising
    • Utilize outdoor advertising mediums such as billboards, bus shelters, or vehicle wraps to increase brand visibility in high-traffic areas. Design eye-catching graphics and messaging that reflect your brand identity and key value propositions. Include a call-to-action and a memorable website URL or phone number for interested viewers to learn more.
    • Utilize signage, or digital displays in high-traffic areas to increase brand visibility. Design attention-grabbing visuals and concise messaging that communicates your unique selling points. Include a memorable website URL or phone number for potential customers to learn more.
    • Place ads in local newspapers, magazines, or industry-specific publications to target a specific geographic or niche audience. Design visually appealing ads with a clear message and call-to-action. Include a unique URL or promo code to track the effectiveness of the campaign. Print Advertising

The Take Away

Remarketing campaigns are a powerful tool for SMBs to engage prospective customers, reinforce brand awareness, while increasing conversions and sales. Be sure to set clear goals, use the proper platforms, segment audiences with compelling ad creatives, optimize landing pages, and regularly monitor, measure and adjust.

Following this formula with allow you to successfully run remarketing campaigns that are efficient, affordable, and highly effective so you can watch your business grow and prosper.

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The 5 Hidden Triggers That Influence Why People Buy

Influential Trigger Circle | 5 hidden triggers that influenceThe 5 hidden triggers that influence why most people buy. Have you ever wondered why you purchase the products you do?

It’s not always because you need or even want them, right? In fact, you — like all humans — are driven by triggers that you’re not even aware of. From a brain science perspective, thoughts come first, feelings second, and behaviours finish out the process. That’s why marketing and advertising campaigns are designed to appeal to your emotions; your emotions control your behaviours.

So by understanding these triggers, you can begin to see through the persuasion techniques used by businesses and make more mindful decisions about your purchases.

1. Scarcity: The fear of missing out is a powerful motivator. When a product or service is presented as limited or exclusive, it creates a sense of urgency to act fast before it’s too late.

2. Social proof: We are highly influenced by the behaviours and opinions of those around us. When a product is endorsed by a celebrity, has positive reviews or testimonials, or is recommended by friends, we are more likely to trust and buy it.

3. Authority: We tend to trust and follow the guidance of those who are seen as experts or authority figures. Products endorsed by doctors, scientists, or professionals are often more appealing to customers.

4. Reciprocity: Human beings have a natural tendency to return favours and repay kindness. When a company offers a free sample or gift, it creates a sense of obligation to reciprocate by buying the product.

5. Emotion: Marketing campaigns often appeal to our emotions to create a connection with the product. Ads that evoke feelings of joy, love, or nostalgia can trigger a desire to own the product and experience those emotions again.

By being aware of these 5 hidden triggers that influence, consumers can make more informed decisions about what they buy and why. Instead of falling prey to marketing gimmicks, we can choose products that truly align with our values and needs. This also works to the advantage of a business, as the better you know your customers, the better your marketing will be!

See other blogs that may help your business sell more!

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Your Presentation — 8 Ways You Can Make It Exceptional!

What makes an exceptional presentation? Obviously, it needs to provide plenty of data to support the presenter’s primary objective. But, believe it or not, the heart of a presentation— the gist, the meat, the essence of it— isn’t what makes audiences sit up and take notice.

Original post by Samantha Pratt Lile | March 23, 2020 | 9-min read on Beautiful.ai

Your Flashy Presentation & Your Audience

Presentation Mic DropIt doesn’t matter how flashy or informative a presentation (even one designed with a PowerPoint alternative) might be. It’s a strong opening and closing that will make an audience care. Without these key elements— and slides to represent each— all the research and preparation put into a presentation are for naught. An effective presentation will start out strong and end on a powerful note.

Attracting audience members’ attention from the beginning of your presentation is vital if there’s any hope of getting them to care about what you have to say. Once they’ve tuned you out, it’s all over. Therefore, make a bold statement, intrigue them and stimulate their curiosity about what will come next.

According to Darlene Price, president of Well Said Inc., and author of, “Well Said! Presentations and Conversations That Get Results,” when we speak, we only have about 60 seconds to capture an audience’s attention, establish our credibility, familiarize the audience to our topic and motivate it to listen.

“You need to put the art in the start — the most important part of the work,” Price told Business Insider.

Powerpoint Presentation AdvantageAt the same time, the end of a presentation is the best chance to leave a lasting impression on an audience. Don’t just describe your final point and then let your presentation trail off, leaving audiences to guess when you’re done. A powerful presentation ending will include calls to action, visions of the future and words to live by.

Do you have plenty of content and professionally-designed slides for your presentation, but need some help opening and closing with a bang? Check out these eight memorable ways to open and close a presentation.

1. Start with a, “Thank you,” instead of ending with one.

Instead of ending your presentation with a thank you, try starting with one. By welcoming your audience and thanking it for attending your presentation, for giving you the opportunity to speak or make a pitch to it, you start the whole thing off with a positive first impression.

This step of public speaking not only shows your sincerity, but it also establishes a sense of respect, trust and community with your audience. Plus, by showing your appreciation in the beginning, you leave yourself room to end with a strong call to action.

2. Your presentation should hook your audience with a bold statement.

Get your audience on board with listening by making a bold statement to hook its attention. A confident assertion signals confidence and peaks the audience’s interest, but don’t make a statement that is just crazy or serves no other purpose than providing shock value.

Whatever the statement, the rest of your presentation has to back it up. Examples of strong hooks include short, yet surprising or motivational stories, thought-provoking analogies or metaphors, shocking statistics related to the presentation topic or even unique yet inspiring quotes by well-known figures from the past or present.

3. Transition between presentation points.

It’s easy for audience members to lose focus in between stages of even the most titillating presentations. Using strong linking and transitional phrases help bring them back around. These statements are the glue that holds a presentation together.

Strategic transitions will help an audience move from one idea to the next. To bridge the gap between a hook and the rest of the presentation, try asking, for example, open-ended and rhetorical questions that push the audience to ponder about what is coming next.

Make eye contact with your audience members and make sure they are still engaged with the information you’re presenting. Carefully chosen transitions are powerful ways to not only introduce the next segment but also pull in an audience’s attention all over again.

4. Tell a personal story.

Telling a brief, personal story early in a presentation is an effective way to connect with an audience. When people hear the speaker tell his or her own story, they tend to pay attention.

Plus, telling a 60- to 90-second narrative shows the audience you’re invested in the topic and opens an opportunity to show you’re passionate about the information you’re presenting. If you don’t have any personal experience with the topic, you can substitute a historic story, a fable or an anecdote, instead.

Be sure to follow a story arc, including a main character, a challenge or obstacle relating to the presentation topic, a tale of how that challenge was overcome and what lessons were learned by the protagonist that can also be applied to the audience.

5. Show the audience how it benefits.

Why should the audience care? You’ve grabbed its attention with a hook, and you’ve transitioned to a personal story to which it can relate. Now you want to engage audience members with how the advice or plan presented will benefit them, their business, their loved ones or their financial stability.

Don’t assume the audience already knows. This is also an optimal opportunity to show the audience, not simply stop telling it. Using a sense of optimism, paint a vivid picture of the future benefits with descriptive and emotional words. Once the audience envisions the positive outcome, it will start to believe in the possibility.

6. Summarize key takeaways in your presentation.

After you’ve presented the primary content, it’s important to summarize the presentation’s key takeaways before transitioning to a strong end. Let the audience know you’re starting to wrap things up and make sure it’s on board with what it should take away from the presentation, using simple, straightforward language.

Often, savvy presenters will break down their content into three takeaways and summarize those, but others will round off their message by referencing back to the opening hook. Doing so not only summarizes the presentation but also completes the circle of the topic, connecting back to the start.

If a question was posed in the opening, it can be answered in the takeaway. It can also be a prime opportunity to explain the moral of a story told earlier in the presentation.

7. End your presentation with an ask.

Any effective presentation will feature a call to action toward the end. What was your purpose for giving the presentation, and what do you want the audience to do after receiving your message?

Again, don’t assume the audience automatically knows the desired next step, and don’t use overly flowery language that leaves any room for imagination. Be clear and concise. The clearer and more specific the call-to-action, the more people will take the advice.

Presentation Call To Action8. Finish with a clincher.

Many speakers will end their presentations with a call to action, however, we also like to finish everything off with a clincher— one last story, compelling statistic or inspirational quote that serves as the cherry on top of an ice cream presentation.

Don’t take this opportunity to summarize the previous content; another rehashing will just bore both the speaker and the audience. Instead, end the presentation with humour or inspiration. Find a relative and memorable yet unique quotation or story from master storytellers like Mark Twain or Steve Jobs, presenters who often left audiences with ideas to ponder long after they parted company.

Including a statement so profound that it later turns into a soundbite or a meme can extend the presentation’s life far beyond its scheduled time frame. The clincher is also an effective ending slide to a visual presentation.

What elements do you most use when developing effective presentation openings and closings?

My Unparalleled Offer to New Clients

Give me a call or set up a chat in my calendar and let’s have a conversation about your business. I’m willing to give you 20 to 30 minutes of my time at no cost to you and if you feel that you can get better results from what you create I’ll support you in doing that by answering calls from you whenever you need advice.

Now, this doesn’t mean that you get a bunch of free services forever, however, what it does mean is that you will have a direct connection to me and if I am not in a meeting or away from my desk, I will answer the phone and you can ask your question and pick my brain at no cost. This is a guarantee that I’m here to help.

Alternatively, come follow my page on Facebook. You win either way! 

Presentation Blog By Samantha Pratt Lile

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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New Clients & How To Attract Them

New Clients are crucial to any business.

In fact, the need continually needing new sales (or new clients) is was what started the “planned obsolescence” movement. However, I find that to be unfriendly.

New Clients and Planned Obsolescence

In the planned obsolescence business strategy, if you control a significant market share, you can rely on repeat customers. For the most part, however, this is not only unfriendly to the consumer, but loyalty also becomes based on price, which winds up becoming a commodity-based business and based little on your service, customer experience, or other common attributes.

The following 25 ways to get new clients are from Melinda Emmerson in her post about attracting new leads; something every small business should pay attention to.

Selling is about building relationships and helping your sales leads reach their goals with your product or service. However, before you pitch your offer, you need to catch their attention and genuinely start a conversation. If you can find the right blend of face-to-face and online networking, you can build your brand and engage quality prospects simultaneously. You must build trust, demonstrate credibility, and give people “reasons to buy” by providing education and being a resource. Here are 25 ways to attract new sales leads for your small business.

1. New Clients and Video

Video is the top content format, making it a wonderful way to attract new clients and sales leads. The video combines the very best of visuals, content, and personalized marketing. Video today can be a 15-second reel, an animated gif, a 3-minute TikTok video, or a 5-hour virtual conference on Zoom (and use the replay on Vimeo). All social media channels love video: Facebook, YouTube, Instagram, LinkedIn, TikTok, Pinterest, and many others.

2. Go Live

New Clients and Sales Leads in 2023 - Go Live

If you want to demonstrate your expertise, definitely GO LIVE. Social media loves live video. It’s a non-formal, authentic way to reach your audience.  New clients love seeing a business’s personality and Facebook Live, Instagram Live, LinkedIn Live, and TikTok Live show that. You can create quick educational content with live videos, communicate with your audience, introduce yourself or your team, talk about your industry, and build deeper connections.

3. Getting New Clients With Content Marketing

Content marketing is the process of creating relevant and valuable content to attract, acquire, and engage your target audience. This includes blogs, images, videos, podcasts, infographics, reviews, interviews, and or course, Search Engines! With content marketing, you can build a community and attract new sales leads in the process.

4. Trade Association

Every industry has a trade association. To grow your business and learn the latest industry techniques, consider joining the local chapter of your trade association. Also, consider attending the national conference to network with peers from across the country. You never know when you can partner with another firm to go after a larger piece of business.

5. Niche Networking Groups

New Clients and Sales Leads in 2023 - niche networking

Networking groups are a great way to meet potential customers. You can find online networking groups on Facebook and LinkedIn, and be sure to offer support to group members. You can look for an in-person opportunity to network with Meetup Groups, BNI, or LeTip groups.

6. Chamber of Commerce

Joining the local chamber of commerce is an effective way to build relationships in your local area. Getting involved by attending events is a good way to get to know people, including local non-profit leaders. Often large chambers have a small business board or a small business affinity group. Look for a leadership role to stand out.

7. New Clients Through Blogging

New Clients and Sales Leads in 2023 - blogging

You can use a blog to introduce your brand and share news, tips, videos, podcasts, and insights to educate and entertain your target customer. You should also have a lead magnet on your blog to entice leads to give you their contact information to build your email list. The goal is to acquire new sales leads and then nurture them with sales funnels so that you can convert them into customers.

8. Write Guest Posts

Look out for guest posting opportunities. Writing guest posts is a proven way to get your brand in front of prospective clients. Major websites, including Mashable, Outbrain, Copyblogger, and Entrepreneur.com, accept guest posts. Investigate the submission process and get familiar with your target publication. Be sure to pitch content on topics that have not been published recently.

9. LinkedIn

New Clients and Sales Leads in 2023 linkedin

Make sure you have an up-to-date LinkedIn profile with a great headshot. Treat your profile like a business landing page and not a resume. You want to educate people about what your business does and the results you generate. Be sure to publish regular content on your LinkedIn profile to attract new sales leads and prospects to contact you.

10. Facebook

Start with building a Facebook Page and Facebook Group; they are used in different ways regarding attracting new clients. Facebook networking can help you become a well-known voice in your niche. You can get ahead of your competitors if you consistently contribute value to industry-related discussions. More people discover new businesses on Facebook than on any other source.

11. YouTube

YouTube is the king of long-form video content. With YouTube, you can optimize your videos for SEO, allowing you to reach a more targeted and relevant audience to generate new sales leads. Additionally, the people watching YouTube are actively looking for videos to watch. They’re interested in longer video content.

12. Twitter

Even though Twitter is under new management, Twitter is a great place to build a network and acquires new sales leads. Make sure your content appeals to your target audience and adds value — whether tweeting about marketing, product videos, or industry trends. Twitter is also a great way to listen to your competitors and learn about issues your target audience wants to solve.

13. TikTok

New Clients and Sales Leads in 2023 - Tiktok

TikTok is all about short-form videos. Produce short tutorials, show your products in action, and start stitching on TikTok. This is different from going Live or creating short-form content. Stitching is unique to TikTok, and it’s essentially a response video used to attract your target audience.

14. Podcasting

Business today is all about building trust, and there’s no better way to build trust with your target audience than podcasting. You can make incredible connections with your listeners and transform them into new sales leads and, eventually, paying customers. This platform is excellent for interviews and panels because it is recorded and archived. Later, it can be shared at any time and repurposed for additional content.

15. Volunteering

Giving time and resources to your local community is a great way to build your personal brand. Sponsoring community events shows your gratitude and gives you access to local politicians, residents, and businesses. It is not only good business, but it’s a great way to meet people who you would not have otherwise met.

16. Pro-Bono

New Clients and Sales Leads in 2023 - pro bono

Taking on strategic pro-bono projects can again yield contacts, referrals, and testimonials. It’s also a great way to barter with another business whose services you need but might not be able to afford. Just make sure it’s a win/win if you take on a pro-bono customer and still use a contract so the value of your service to known to them.

17. New Clients Through Referrals

Referrals are the best way to get new sales leads and new clients for your small business. Not only should you work hard to keep your customers, but you motivate them to become referral engines for your business. Create a way to reward them with exclusive early access to new services and products, referral bonuses, and a discount loyalty program.

18. Email marketing

Email marketing is one of the most valuable and direct ways to build relationships with potential and existing customers. Use email to educate, inspire and, yes, pitch your offers. Be sure to earn trust before making an offer.

19. Speaking

New Cients and Sales Leads in 2023 - speaking

Seek out speaking opportunities with organizations that could benefit from your expertise. Make sure you are delivering information that is high value and can help your audience get results. Always have a free giveaway as part of your presentation to build your email or SMS/text marketing list. Also, create a one-pager that reinforces your talk and provides everyone with your contact information.

20. Webinars

Webinars are another effective content marketing tool that combines web, visual and audio to deliver valuable content online and attracts new sales leads. Your webinar should always end with an offer. Another benefit is that you can use webinar sign-ups to build your email list, and you can send the replay of your webinar to anyone who signed up but didn’t attend.

21. Business Cards

A clean, well-designed business card is still an essential tool of the trade when it comes to branding, networking, and gaining new sales leads. A business card can make or break a client’s first impression of your company. Make sure yours are up to date and include social media contact info too.

22. Digital Business Cards

New Clients and Sales Leads in 2023 - digital business cards

Never fear if you find yourself at a networking event and forget your physical business cards; you can create a free digital business card! HiHello is free software that you customize, then share your card with anyone—no app is required to receive a card. After you sign up on iOS, Android, or the web, you’ll be able to create and personalize your virtual business card.

23. Direct Mail

Direct mail can be very effective in getting new clients if used properly. For local retailers, direct mail is useful for getting leads to visit a webpage, buy online, or make an appointment. It stands out if it is professional, personalized, and well-produced.

24. Grand Opening Event

Use your grand opening to introduce your business to your community, friends, and family. Make it a community event to let everyone in your circle know you are open for business. Have special activities, run a raffle, and offer discounts to draw people in and attract new sales leads. If you have the budget, consider engaging a local radio station to do a live remote at your event.

25. New Clients and Media Releases

New Clients and Sales Leads in 2023 - media releases

Media releases are a great way to deliver information to many people, especially online. Find a newsworthy angle, craft an appealing press release headline, and summarize your story in your subtitle. Only include essential information and quotes from the business owner, plus photos, video, and other branding elements. Lead the reader to the next step you want them to take.

Smart content development and purposeful networking will allow you to put yourself out there authentically and build your brand. This will draw your target customer to you and attract new sales leads to your small business. Once you build trust and relationships, sales will follow. Use social media strategically, be consistent with your content, and always keep your word. If you do these things, doors will open, and you’ll always have new sales leads coming into your business.

My Unparalleled Offer to New Clients

Give me a call or set up a chat in my calendar and let’s have a conversation about your business. I’m willing to give you 20 to 30 minutes of my time at no cost to you and if you feel that you can get better results from what you create I’ll support you in doing that by answering calls from you whenever you need advice.

Now, this doesn’t mean that you get a bunch of free services forever, however, what it does mean is that you will have a direct connection to me and if I am not in a meeting or away from my desk, I will answer the phone and you can ask your question and pick my brain at no cost. Alternatively, come follow my page on Facebook. This is  a guarantee that I’m here to help and if that means personal help, that puts a “no wasted time” aspect on our connection. You win either way! 

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Everyone Has A Story

Have you ever noticed that when you’re talking to somebody there’s always a story to be told? This is also true with businesses. So what is your story?  after all, everyone has a story.

The advantage to telling your story is the empathetic nature of The Human Condition. “Empathy is often defined as understanding another person’s experience by imagining oneself in that other person’s situation: One understands the other person’s experience as if it were being experienced by the self, but without the self actually experiencing it. A distinction is maintained between self and other. Sympathy, in contrast, involves the experience of being moved by, or responding in tune with, another person.” ~ Encyclopedia of Social Psychology 

Everyone has a history.

People from all over the world have various backgrounds, races, ethnicities, and histories. We all have a story to say, and more precisely, your business has a story; such as, why you started, what you sell, and why people should buy from you. 

That said, we are all not natural storytellers. If you are like most people, your life lacks inherent drama. This is when serious self-reflection, along with conversation with friends and family comes in handy. After you have read through a few of my blog posts, you will recognize Cortex Marketing’s philosophy, which I’ve talked about multiple times in all my blogs.

Everyone Has A StoryTelling Your Story

It’s important to remember the difference between the message that you want people to hear and the message that people are going to hear from their perspective. In fact, for most, it can be a challenge to develop the skill and a style that allows you to write from another’s perspective effectively; even though our egos will often tell you otherwise. This is where I can help.

Here is my offer, if you received any value from my words here or in another blog, fantastic, that is the goal from my end. If you are confused about where to start when looking to tell your story and need help, I encourage you to read through all my blogs. If you have read my other blogs and you are still not seeing the results you want in your personal or business marketing, call my office at 1-888-502-3523 and talk to me directly.

My Unparalleled Offer

Give me a call or set up a chat in my calendar and let’s have a conversation about your business. I’m willing to give you 20 to 30 minutes of my time at no cost to you and if you feel that you can get better results from what you create I’ll support you in doing that by answering calls from you whenever you need advice.

Now, this doesn’t mean that you get a bunch of free services forever, however, what it does mean is that you will have a direct connection to me and if I am not in a meeting or away from my desk, I will answer the phone and you can ask your question and pick my brain at no cost. Alternatively, come follow my page on Facebook. This is an attempt at providing a guarantee that I’m here to help and if that means personal help, that puts a “no wasted time” aspect on our connection. You win either way! 

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