Category: Scientific Marketing

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Business Communication: The Psychological Aspects

Business Communication

Why do people listen to your business advice? Or an even better question is, Why should they listen to your business advice?

The truth of the matter is that many in the marketing world still market in a way that they believe that psychology is the key to marketing. Unfortunately, they are only partially right, which is why they often only get partial engagement and partial results.

Influence is a multi-spoked wheel

Online Marketing - TOMAThe psychology of business communication

The psychology of business communication involves looking at the complex relationships between business and informal communications. Business communication is an object-oriented activity and is aimed at organizing and optimizing activity — presenting a business model, reaching an emotional agreement with a client, and targeted project planning.

A participant’s emotional attitude is key

To achieve the most effective emotional communication, the subject of communication and the participants’ emotional attitudes toward it are the main factors of the communication process. The ability to understand the targets’  needs and their positions (which includes personal attitude), is a necessary condition for the success of communication. The reason is that the main objective of business communication can be called productive cooperation, the desire to bring together goals and establish and improve emotional buy-in.

Not Telling Your Story With An Image is a clear WordPress MistakeThis  is a subject-target activity

Since this is a subject-target activity, the content of each communication form (talks, discussion, report, etc.), as well as each speech structure (conclusion, opinion, cue, critical remark, note) depends on the communicative intent and the expected result. Every specific goal in business communication requires the content of communication, which allows it to be implemented and to achieve the necessary results.

At the end of the day

The success of your communication depends on the adequacy of attitudes, the understanding of the subject and interpersonal position, the knowledge of the patterns of various forms of communication and rules of behaviour in various situations, the ability to form a tactical plan and implement it on the basis of existing social skills. This situation is especially important in those situations when there is an assumption about the possible insincerity of a business partner.

Learn more about getting your message heard.

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Five Web Page Design Hacks

Web Page Hacks in Website DesignHere are some web page design hacks.
When you’re running an online business with a website, the most important way to generate more customers for your business is to drive more traffic to it — and there are lots of ways to do this.

Content Marketing, Paid Advertising, and Social Media Marketing

However, not all the visitors that land on your site will buy from you. It’s the sad fact of digital marketing. According to WordStream, a typical website conversion rate is about 2.35% on average, however, the top 25% are converting higher.

Web Page Hacks - Landing Page ChecklistThis means that for every 100 visitors your site gets, only 2 to 3 of them will make a purchase. As such, you need to focus on creating a website that is fully optimized for conversions if you are to raise your conversions to a more profitable level.

In fact, I encourage you to download my Landing Page Checklist.

Impressing Potential Customers With Some Web Page Design Hacks

Since your website is your chance to impress potential customers, here are 5 simple web page design hacks from our partners at Rebel that will help convert more of your visitors into customers.

1) Increase your white (or negative) space.
Cramming as much content as you can onto every page increases the cognitive load on your visitor, to the point that they’ll leave. Try breaking up blocks of text with bullets and imagery for a better user experience.

2) Simplify your navigation.
Only include the most important pages you’d like your visitors to click on, in the header of your website. Simplifying your nav will lead to increased conversions.

3) Use an animated call to action.
Calls to action on every page are important, but how you present them maybe even more important! One study found that using button CTAs instead of text-only CTAs increased clicks by 45%. Better yet? Incorporate subtle movement into your CTAs for an even higher conversion rate.

4) Use high-quality stock photography.
Lack of branding photos? No problem! Incorporate high-quality stock photography throughout your site for a professional and captivating user experience. When you’re done, add graphics too!

5) Add social proof.
Whether it’s product or service reviews, incorporating social proof into your site garners trust and a higher conversion rate. In fact, impactful testimonials mean that people are 58% more likely to purchase from you.

Web Page Design Hacks from Rebel
A strong digital presence is a must-have for today’s businesses. That’s because customers expect to find you online. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online comes with major benefits.
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Social Media, Groups Or Pages; Which Is Best?

When Social Media started in 1997, there wasn’t much to it.

It started to get its rise in the early 2000s — when the first big-idea(s) regarding the power of online networking started and was in its infancy.

Social media Pages and Groups

In fact, there were many great ideas that came across the social media platforms at the time. Two of the most popular features, with the staying power of time (amazing within a social media world), have been “groups” and “pages”. Now, almost all of the major networking sites, e.g. Facebook, LinkedIn, NextDoor, etc., have them for you to join or create.

As such, we are now in a time where these features, and how they work within the platforms, are fairly standard… yet they serve two very distinct purposes.

So what are the Social Media differences regarding Groups & Pages?

Essentially, if you’re looking to establish a brand and promote your business to a large number of people, a Facebook or LinkedIn Page makes the most sense. If you’re a new or small business looking to establish a presence, a group can be of great help, especially if you sell niche products.

Further “Groups” are great for things you are passionate about that you want a sense of community. Pages, on the other hand, are more for broadcasting your message or narrative of your brand. They will both support your big-ideas, blog announcements, daily thoughts, however, the decision on which to have, is largely how you want the interactive & engagement aspects to take place.

So… which is best for you?

Social Media GroupsSocial Media Groups

Groups make it easy to connect with specific sets of people, like teammates or coworkers. Groups are dedicated spaces where you can share updates, photos or documents and message other group members, which makes them great for networking as well as sharing.

Facebook is easily the largest social networking site in the world and one of the most widely used. The general advantage of Facebook is that your message can get to virtually everybody who’s on social media anywhere in the world. The disadvantage is that your message can get to virtually anybody who’s on social media anywhere in the world, so you have to be clear about the purpose is of your group and ensure your description is easy to understand, as well as, create a set of rules and guidelines, so you can moderate the page effectively.

This also goes for the other major business networking site, which is LinkedIn. I personally love LinkedIn and they have a very strong library of groups that you can join. However, with both of these group platforms, if you are not regularly active, you can get lost in the mire of it all.

Social Media Pages

Inherent to the nature of social media, pages are unique in that they are primarily for a business’s brand and are, overall, fantastic for being able to capture a brand’s web presence. However, you are much more likely to get an issue-based engagement directed at your customer service.

Soocial Media PagesPages are great for customer service in that you can see who your directly dealing with — as Facebook has vetted that for the user to be able to speak to you — in other words, the customer has almost immediate access to you and your service-complaint-department, allowing them to feel more in control; one of the key component to an effective customer service department.

There Are Many Social Media Platforms With Groups & Pages

I am not sure of how many platforms have groups and pages, as that number is changing almost monthly. However, most Social Media allow you to create, manage and engage, within a much more specific way via your interests. Some of the top ones are:

      • Facebook
      • LinkedIn
      • NextDoor
      • Twitter
      • Instagram
      • Pinterest
      • Reddit

Social Media Facebook Likes100+ Social Media Demographics that Matter to Marketers in 2021

Hootsuite just released “100+ Social Media Demographics that Matter to Marketers in 2021” where “Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message.” It’s a good read and I highly recommend it!

Anyway, if you need guidance with your marketing, Cortex provides a variety of services that may be a good fit for you. Please reach out at 1-888-502-3523 or schedule a quick chat and I will call you.

Writing Your Social Media Descriptions

Are you a small business owner that is struggling with the all too typical problem of not knowing what to write, how to start, or how to position what you want to say to be compelling and influential? I know you did not get into your business to write about it, however, this is overwhelming for many.

Cortex has you covered; I specialize in creating compelling content & marketing copy when you find it difficult to create it yourself. Let’s have a no-cost, no-obligation quick chat and let me help you get seen, get heard, and get noticed!

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