Everyone Has A Story

Have you ever noticed that when you’re talking to somebody there’s always a story to be told? This is also true with businesses. So what is your story?  after all, everyone has a story.

The advantage to telling your story is the empathetic nature of The Human Condition. “Empathy is often defined as understanding another person’s experience by imagining oneself in that other person’s situation: One understands the other person’s experience as if it were being experienced by the self, but without the self actually experiencing it. A distinction is maintained between self and other. Sympathy, in contrast, involves the experience of being moved by, or responding in tune with, another person.” ~ Encyclopedia of Social Psychology 

Everyone has a history.

People from all over the world have various backgrounds, races, ethnicities, and histories. We all have a story to say, and more precisely, your business has a story; such as, why you started, what you sell, and why people should buy from you. 

That said, we are all not natural storytellers. If you are like most people, your life lacks inherent drama. This is when serious self-reflection, along with conversation with friends and family comes in handy. After you have read through a few of my blog posts, you will recognize Cortex Marketing’s philosophy, which I’ve talked about multiple times in all my blogs.

Everyone Has A StoryTelling Your Story

It’s important to remember the difference between the message that you want people to hear and the message that people are going to hear from their perspective. In fact, for most, it can be a challenge to develop the skill and a style that allows you to write from another’s perspective effectively; even though our egos will often tell you otherwise. This is where I can help.

Here is my offer, if you received any value from my words here or in another blog, fantastic, that is the goal from my end. If you are confused about where to start when looking to tell your story and need help, I encourage you to read through all my blogs. If you have read my other blogs and you are still not seeing the results you want in your personal or business marketing, call my office at 1-888-502-3523 and talk to me directly.

My Unparalleled Offer

Give me a call or set up a chat in my calendar and let’s have a conversation about your business. I’m willing to give you 20 to 30 minutes of my time at no cost to you and if you feel that you can get better results from what you create I’ll support you in doing that by answering calls from you whenever you need advice.

Now, this doesn’t mean that you get a bunch of free services forever, however, what it does mean is that you will have a direct connection to me and if I am not in a meeting or away from my desk, I will answer the phone and you can ask your question and pick my brain at no cost. Alternatively, come follow my page on Facebook. This is an attempt at providing a guarantee that I’m here to help and if that means personal help, that puts a “no wasted time” aspect on our connection. You win either way! 


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Sheri Goesen profile picture
Sheri Goesen
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Working with Cortex Marketing has been an outstanding experience. They completely rebuilt our website, making it professional, user-friendly, and helpful with our new branding. They also resolved the multiple domain listing issues we were struggling with, and enhanced our website content so that it better reflects who we are and what we do. Cortex brought much-needed continuity to our social media messaging, ensuring a consistent and professional presence across platforms. On top of that, their creative work has really elevated our marketing. They produced excellent testimonial videos, organized great team photos (even seamlessly adding in a staff member who couldn’t make it to the photo shoot), and created sharp graphics, like placing our NSMR logo on the various recycling bins, which added polish and credibility to our materials. Cortex Marketing goes above and beyond, and their attention to detail really shows. I would highly recommend their services to any business looking to strengthen its marketing presence. Will is the best and my forever go to when I need guidance! — Sheri Goesen, Office Manager, North Shore Metal Recycling
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Raven Nyberg
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William is excellent to work with! Has brilliant ideas, and designs amazing websites. It was a pleasure doing business with him!
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janie peery
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We have had Will work on our computers, twice in person and once via telephone. He is.professional and very pleasant to work with. He not only fixes our problems he shows us how to he did it. We will continue to use him for our computer needs. Thank you Will
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Damian
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Will is very experienced and was able to provide meaningful feedback at a professional level. Recommended!
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Patrick McConnell
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Atlantis Fiber has been working closely with William (Will) Dickinson and his marketing firm, Cortex Marketing, since 2017 and we have not even once considered looking elsewhere ever since. Will's commitment to client service & our relationship is second to none and he consistently delivers on time and with results that go above and beyond expectations. He has provided Atlantis Fiber with a multitude of services from website and social media design and content creation to strategic marketing plans and even lead generation support for our sales efforts. Will has proven to be a veritable "Swiss army knife" of capabilities and an extremely versatile and talented guy who's been instrumental in helping Atlantis Fiber create and develop our brand. We fully recommend William (Will) Dickinson and his marketing firm, Cortex Marketing. Patrick McConnell President/CEO Atlantis Fiber
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Andrew Caroon
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Will does a great job of breaking down what you do and clarifying your message to your clients. Even if you think your message if clear already, Will has the skill to make your message even stronger to help you stand out in whatever your industry may be. Can't recommend enough. Thanks Will!
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Wave Web Studio
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Will is very skilled at discovering the core purpose and values of my business. He knows the right questions to ask and when to dig for answers. I felt he overdelivered in our session and I walked away with a ton of value.
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Blake Allen profile picture
Blake Allen
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William has a fantastic process and I saw results almost instantly. I highly recommend working with Coretex Marketing.
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Chris profile picture
Chris
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I have had multiple meetings with William at Cortex Marketing. He has been extremely helpful in assisting me with clearly communicating what I want to say about my business. This allowed me to focus on what I do and why I got into business in the first place, which was not to write about it. I really appreciate his fresh perspective and taking this weight off my shoulders. Besides that, he is great to work with. Thanks again, William, I look forward to the next time we get together !
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William Dickinson

Everything we do in business is surrounded by the messages that we put out, however, most of us — if not all of us — did not get into business to write about it. I’m William Dickinson, owner of Cortex Marketing and I specialize in creating compelling content and engaging marketing when business owners find it difficult to create it themselves.

Compelling and Engaging Content, Copywriting and Marketing Development | Get Seen. Get Heard. Get Noticed.

Contact me or call me direct: 1-888-502-3523
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