A Conversation Is Always The Marketing Goal

A conversation is not often spoken about, but at the end of the day, it is crucial to the overall goal of every campaign.

Internet marketing campaign goals require thorough planning. Be specific when you decide on your marketing goals, objectives and strategies to build a winning marketing campaign.

A Conversation Equals An Engagement Moment

It’s not enough to reach people, you have to engage them with high-quality, informative, interesting, and most importantly, emotionally-engaging content. Many try to get views, and views are good, however, engagement is a way to tell how good your content is at answering your target audiences’ most important questions. Or it can show you how well you are distracting your target audience from their biggest headaches (by entertaining them.)

“Traditional corporate communication must give way to a process that is more dynamic and more sophisticated. Most important, that process must be conversational.” ~ Boris Groysberg & Michael Slind in Leadership Is A Conversation

Some common engagement measures:

• Pages per visit
• Average time spent per visit
• Bounce rate
• Social actions (likes, shares, comments)

A Conversation Equals A Touch-Point Conversion

I reject any notion that content marketing shouldn’t demonstrate a return on investment. As such, conversion has to be an important goal for any content marketing program. The only reason to execute a content marketing program is to drive business outcomes. And those outcomes come in the form of actions taken by the readers you are attracting. And while they may not be direct sales conversion, they should be conversions from one stage of the buying process to another.

Some common conversion metrics:

• Newsletter Subscriptions
• Registrations to gated content
• Clicks to your “Buy Now” button (or “chat now” or “call now”)
• Leads from your track-able 1-800 number
• Visits and conversions on other landing pages

A Conversation Is The Key To Success in Online Marketing

Lastly, I wanted to point out that many confuse their online-messaging with online-postulation. In other words, many try to tell their social-media/advert/website/email reader gobs of info believing that they are passing along the important information; forgetting that a conversation should be a natural two-way engagement.

Unfortunately, you can only provide so much info before people will tune out, so, make your conversations “emotionally-meaty”, speaking to the potential benefits and not the features. You will find that your conversion (and engagement) rate will dramatically increase when you do!

So, let’s have a chat about your marketing conversations!

 
 
 
 
 
 
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Sheri Goesen 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Working with Cortex Marketing has been an outstanding experience. They completely rebuilt our website, making it professional, user-friendly, and helpful with our new branding. They also resolved the multiple domain listing issues we were struggling with, and enhanced our website content so that it better reflects who we are and what we do. Cortex brought much-needed continuity to our social media messaging, ensuring a consistent and professional presence across platforms. On top of that, their creative work has really elevated our marketing. They produced excellent testimonial videos, organized great team photos (even seamlessly adding in a staff member who couldn’t make it to the photo shoot), and created sharp graphics, like placing our NSMR logo on the various recycling bins, which added polish and credibility to our materials. Cortex Marketing goes above and beyond, and their attention to detail really shows. I would highly recommend their services to any business looking to strengthen its marketing presence. Will is the best and my forever go to when I need guidance! — Sheri Goesen, Office Manager, North Shore Metal Recycling
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Raven Nyberg 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
William is excellent to work with! Has brilliant ideas, and designs amazing websites. It was a pleasure doing business with him!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 janie peery 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
We have had Will work on our computers, twice in person and once via telephone. He is.professional and very pleasant to work with. He not only fixes our problems he shows us how to he did it. We will continue to use him for our computer needs. Thank you Will
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Damian 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Will is very experienced and was able to provide meaningful feedback at a professional level. Recommended!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Patrick McConnell 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Atlantis Fiber has been working closely with William (Will) Dickinson and his marketing firm, Cortex Marketing, since 2017 and we have not even once considered looking elsewhere ever since. Will's commitment to client service & our relationship is second to none and he consistently delivers on time and with results that go above and beyond expectations. He has provided Atlantis Fiber with a multitude of services from website and social media design and content creation to strategic marketing plans and even lead generation support for our sales efforts. Will has proven to be a veritable "Swiss army knife" of capabilities and an extremely versatile and talented guy who's been instrumental in helping Atlantis Fiber create and develop our brand. We fully recommend William (Will) Dickinson and his marketing firm, Cortex Marketing. Patrick McConnell President/CEO Atlantis Fiber
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Andrew Caroon 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Will does a great job of breaking down what you do and clarifying your message to your clients. Even if you think your message if clear already, Will has the skill to make your message even stronger to help you stand out in whatever your industry may be. Can't recommend enough. Thanks Will!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Wave Web Studio 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Will is very skilled at discovering the core purpose and values of my business. He knows the right questions to ask and when to dig for answers. I felt he overdelivered in our session and I walked away with a ton of value.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Blake Allen 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
William has a fantastic process and I saw results almost instantly. I highly recommend working with Coretex Marketing.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Chris 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
I have had multiple meetings with William at Cortex Marketing.  He has been extremely helpful in assisting me with clearly communicating what I want to say about my business.  This allowed me to focus on what I do and why I got into business in the first place, which was not to write about it.  I really appreciate his fresh perspective and taking this weight off my shoulders.  Besides that, he is great to work with.  Thanks again, William, I look forward to the next time we get together !
  
 
  
 
 
 
 
    
 
 Verified by Trustindex  
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more