According to research, Email Marketing — when done right — delivers around a 45:1 ROI ratio. That is just WOW!
Regarding Email Marketing
Digital.com says that “…on average, companies see a 4300% return on their investment”.
The results for such a high ROI is because email allows you to an opportunity for follow-up and get a better understanding of your recipients, which can lead to an increase in marketing qualified leads and ultimately sales. Emails also help you develop a deeper relationship, which is crucial in today’s business — both online and offline.
Further, these relationships increase referrals and help develop stronger relationships with prospects and customers alike, positioning your business as an authority amongst the myriad of similar businesses.
Email Marketing Delivers Better Results
Cortex Marketing is partnered up with solution provider Constant Contact®, who delivers real-world insight into the overall effectiveness of your email marketing campaigns, guiding you to better results. In this video, here are two new awesome tools that allow you to further understand how to better market to your target audience.
Email Marketing That Delivers A Targeted Offer Is Preferred By 77% Of Consumers
For business-to-customer communications, not only is email not dying, but consumers actually prefer it.
For 2018, Exact Target says that email popularity for personal communications may be dropping, but for business purposes, a mind-blowing 77% of customers prefer marketing communications to come through email, while only 5 percent choose text messaging and 6 percent select social media.
Clearly, email is established in consumers’ minds as the best way to hear from your business, and that trend is only growing.
While it is appropriate for businesses to offer customers a choice of how they want to be communicated with, email marketing shows every sign of remaining on top for the foreseeable future.
Lets’ talk about how you can succeed with email marketing.
Everything we do in business is surrounded by the messages that we put out, however, most of us — if not all of us — did not get into business to write about it. I’m William Dickinson, owner of Cortex Marketing and I specialize in creating compelling content and engaging marketing when business owners find it difficult to create it themselves.
Compelling and Engaging Content, Copywriting and Marketing Development | Get Seen. Get Heard. Get Noticed.
Contact me or call me direct: 1-888-502-3523