Email Marketing Is Not Dead — In Fact, It Is Thriving!

According to research, Email Marketing — when done right — delivers around a 45:1 ROI ratio. That is just WOW!

Regarding Email Marketing

Digital.com says that “…on average, companies see a 4300% return on their investment”.

The results for such a high ROI is because email allows you to an opportunity for follow-up and get a better understanding of your recipients, which can lead to an increase in marketing qualified leads and ultimately sales. Emails also help you develop a deeper relationship, which is crucial in today’s business — both online and offline.

Further, these relationships increase referrals and help develop stronger relationships with prospects and customers alike, positioning your business as an authority amongst the myriad of similar businesses.

Email Marketing Delivers Better Results

Cortex Marketing is partnered up with solution provider Constant Contact®, who delivers real-world insight into the overall effectiveness of your email marketing campaigns, guiding you to better results. In this video, here are two new awesome tools that allow you to further understand how to better market to your target audience.

Email Marketing That Delivers A Targeted Offer Is Preferred By 77% Of Consumers

For business-to-customer communications, not only is email not dying, but consumers actually prefer it.

For 2018, Exact Target says that email popularity for personal communications may be dropping, but for business purposes, a mind-blowing 77% of customers prefer marketing communications to come through email, while only 5 percent choose text messaging and 6 percent select social media.

Clearly, email is established in consumers’ minds as the best way to hear from your business, and that trend is only growing.

While it is appropriate for businesses to offer customers a choice of how they want to be communicated with, email marketing shows every sign of remaining on top for the foreseeable future.

Lets’ talk about how you can succeed with email marketing.

 
 
 
 
 
 
 
  
 
 
 
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Working with Cortex Marketing has been an outstanding experience. They completely rebuilt our website, making it professional, user-friendly, and helpful with our new branding. They also resolved the multiple domain listing issues we were struggling with, and enhanced our website content so that it better reflects who we are and what we do. Cortex brought much-needed continuity to our social media messaging, ensuring a consistent and professional presence across platforms. On top of that, their creative work has really elevated our marketing. They produced excellent testimonial videos, organized great team photos (even seamlessly adding in a staff member who couldn’t make it to the photo shoot), and created sharp graphics, like placing our NSMR logo on the various recycling bins, which added polish and credibility to our materials. Cortex Marketing goes above and beyond, and their attention to detail really shows. I would highly recommend their services to any business looking to strengthen its marketing presence. Will is the best and my forever go to when I need guidance! — Sheri Goesen, Office Manager, North Shore Metal Recycling
  
 
  
 
 
 
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Atlantis Fiber has been working closely with William (Will) Dickinson and his marketing firm, Cortex Marketing, since 2017 and we have not even once considered looking elsewhere ever since. Will's commitment to client service & our relationship is second to none and he consistently delivers on time and with results that go above and beyond expectations. He has provided Atlantis Fiber with a multitude of services from website and social media design and content creation to strategic marketing plans and even lead generation support for our sales efforts. Will has proven to be a veritable "Swiss army knife" of capabilities and an extremely versatile and talented guy who's been instrumental in helping Atlantis Fiber create and develop our brand. We fully recommend William (Will) Dickinson and his marketing firm, Cortex Marketing. Patrick McConnell President/CEO Atlantis Fiber
  
 
  
 
 
 
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I have had multiple meetings with William at Cortex Marketing.  He has been extremely helpful in assisting me with clearly communicating what I want to say about my business.  This allowed me to focus on what I do and why I got into business in the first place, which was not to write about it.  I really appreciate his fresh perspective and taking this weight off my shoulders.  Besides that, he is great to work with.  Thanks again, William, I look forward to the next time we get together !
  
 
  
 
 
 
 
    
 
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