Email Signatures That Drive Conversions

Email signatures can help you drive conversion — and yes, email not dead. An estimated 205 billion emails are sent and received daily, according to The Radicati Group Email Statistics Report.

Here are 4 email signatures that drive conversions and that can foster a personal relationship with prospective or current customers, partners, vendors, and industry influencers.

Email Signatures That Drive Conversions

1. Video 

Video content is dominating the visual marketing sphere with 52% of marketers worldwide naming video as the type of content with the best ROI.

So it would only make sense that your email signature is adorned with an awesome promotional video, even one that shows your company’s culture. The purpose of a video is to offer the recipient more information about your brand – in the form of a campaign, an offer,  event, etc. – in a more engaging way.

2. Share News

Got some news you’d like to share with your audience? Perhaps your company has been recognized for its accomplishments or received a nomination or industry award. Spread the good news! Add a tag on to your email signature the link to the news article, blog post, or press release in which highlights your company news or headline. It’s sure to spark interest and result in higher traffic to your website.

3. Include A Call To Action

One of the best capabilities of an email is that you can affix content that invites an actionable response. It’s clever and personable. For example, including a CTA to a case study, white paper, webinar or to schedule a consultation, tells your audience that you’re easily reachable, available, and ready to help them. Concurrently, you can get recipients to share your content.

4. Make It Look Social

While every email you send is an opportunity to acquire a new lead or customer, email signatures that drive conversions should never be without clickable social media icons. Being present (and active) on social media is no longer optional in today’s modern business world, so letting your audience know that you exist on various channels gives them the opportunity to connect with you on their favourite platform.

So you see, email is not dead – far from it. We are so fixated on writing the perfect message that we often forget about our signatures — they too can influence interactions, sometimes in a subtle way.

Ask me how you can email market to your target and get the results you desire from your marketing, You can also check out these other blogs about email marketing.

---